Most healthcare websites act as static brochures and lose high-value patients. Learn how to turn your site into a true patient acquisition engine in 2026—without a complete rebuild.
Most healthcare websites act as static brochures and lose high-value patients. Learn how to turn your site into a true patient acquisition engine in 2026—without a complete rebuild.
Most healthcare websites quietly lose high-value actions because their UX was designed for committees, not users. Learn how patient-first UX reduces anxiety and lifts appointments, inquiries, and ROI.
How to bring maximum benefit to your twice-yearly marketing update.
Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how healthcare organizations can unlock growth by focusing on financial fundamentals.
Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how lenders evaluate organic growth—and what healthcare organizations must demonstrate to secure capital.
Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how buyers evaluate organic growth—and why it’s becoming a key driver of valuation.
Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores why healthcare organizations are shifting from acquisition-driven growth to operational performance and efficiency.
Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how healthcare leaders can evaluate AI vendors in a rapidly evolving—and often overhyped—market.
Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores one of the most overlooked drivers of growth: hiring the right people.
Stewart Gandolf sits down with Kyle James of Urrly to unpack why “great on paper” candidates often fail in real-world roles, how to evaluate sales talent more effectively, and where AI is beginning to transform the recruiting process.
This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf speaks with Tom Furr of PatientPay about how the rise of high-deductible health plans is transforming revenue cycle dynamics—and why healthcare organizations must rethink how they bill and collect from patients.
This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. Revenue doesn’t disappear—it gets stuck. In this episode, Brian Plamondon of SuperDial explains how AI is transforming revenue cycle management by automating payer communication and clearing long-standing bottlenecks.
Most healthcare organizations still treat their websites as brochures. It “looks fine,” but leaks high value patients daily. The irony: you may do the hard work—investing in SEO, Google Ads, traditional media, and brand—but lose the payoff at conversion.
This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf sits down with Roy Bejarano of SCALE Healthcare to explore why scaling healthcare organizations is far more complex than simply adding locations or acquiring practices.
This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Stewart Gandolf sits down with Louis Oster of ECG Consultants to unpack why so many healthcare organizations struggle to grow—even after investing in marketing, acquisitions, and infrastructure.
This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Stewart Gandolf sits down with Louis Oster of ECG Consultants to unpack why so many healthcare organizations struggle to grow—even after investing in marketing, acquisitions, and infrastructure.
This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this first episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Quin Wright, Senior Vice President of RealRev, to discuss lifetime value.
In this episode of the Healthcare Success Podcast, Stewart Gandolf talks with Steve Page, Founder and CEO of SUN Behavioral Health, about whether private equity and patient care can successfully coexist. Steve shares a behavioral health CEO’s perspective on capital, care quality, governance, misaligned incentives and how thoughtful investment can expand access to essential services.
In this week’s podcast, Stewart Gandolf talks with Sean Young, former CMO of Penn State Health, about why healthcare marketing remains misunderstood in many organizations—and what marketing leaders can do to build C-suite trust, use data more effectively, and shape strategy at the highest level.
In this week’s podcast, Stewart Gandolf talks with Kelsey Kloss about why PR has become even more valuable in the AI era—and how healthcare brands can use earned media, press releases, and digital PR to influence what AI says about them.
Apple Business signals a shift in local search. See how Apple Maps Ads and new discovery tools will impact healthcare SEO and paid media.
In this week’s podcast, Stewart Gandolf talks with Krista Robertson and Ben Cash about why healthcare RFPs so often frustrate both clients and agencies—and what health systems can do to make the process more strategic, more human, and more effective.
In this Healthcare Success Podcast episode, Stewart Gandolf interviews Holly Buckley, Chair of Health Care at McGuireWoods, about healthcare private equity trends in 2026. They discuss deal activity, regulatory changes, high-growth sectors, and how AI and operational discipline are driving value creation.
Air quality is an often-overlooked factor that can significantly impact patient outcomes. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Katy Worrilow, Founder and Chief Scientific Officer of LifeAire Systems, about how unexplained fluctuations in IVF pregnancy rates led to the discovery that airborne contaminants were affecting embryo viability. Katy explains how this insight led to the development of a technology designed to destroy airborne pathogens rather than simply capture them—an innovation now being used in IVF labs, operating rooms, NICUs, senior living communities, and other healthcare environments.
Matt Shumer, CEO of HyperWrite, recently described this as “February 2020 for AI”—the moment when the signals are visible, but most people haven’t yet connected the dots.
How can healthcare practices use video not just for marketing—but to drive consistency, efficiency, and higher patient conversion?
In this week’s podcast, Stewart Gandolf sits down with Dr. Steve Moravec, Orthodontist at Moravec Ortho (Plainfield, IL), and Carol Gifford, Co-Founder of Docs on Video, to explore how thoughtfully planned video content can transform patient education, streamline staff workflows, and significantly improve case acceptance.
AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.
For healthcare organizations, this shift elevates digital PR from a supporting tactic to a core authority engine. The goal is no longer to acquire links for rankings alone—it’s to earn coverage and citations that teach AI systems, “This organization is credible, visible, and safe to recommend.”
For hospitals, health systems, and multi-location practices, reviews, ratings, sentiment, and broader E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) now play a central role in whether AI systems are comfortable naming you as an answer at all.
For hospitals, health systems, and multi-location practices, local SEO is no longer just about map pack visibility. It has become a decision layer—one of the primary ways AI determines who to recommend when a patient is closest to choosing care.
AI-driven systems like Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity don’t interpret websites holistically the way humans do. They assemble answers from fragments—pages, passages, entities, and relationships. That means your technical foundation increasingly determines whether your content is summarized, cited, or excluded.
For hospitals, health systems, and multi-location groups, I believe the winners will be organizations that build a smaller number of high-quality, citation-ready pages around their most important conditions and service lines. These pages aren’t written to chase keywords; they’re designed to function as primary sources that AI systems can confidently rely on.
In an AI‑first search world, your brand is no longer just a logo and a tagline—it is a data asset that algorithms use as a shortcut for safety, relevance, and trust. When Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity have to decide which hospital, health system, or medical group to name, they lean toward brands they recognize, understand, and see repeatedly in credible contexts.
This article is the home base for a seven‑part series on “How to Show Up in AI Overviews, ChatGPT, Claude, Gemini, and Perplexity” for healthcare brands. It introduces the AI Visibility Stack—six core areas of AI‑era SEO: brand, content, technical SEO and schema, local SEO, reputation, and off‑site digital PR—then links to six deep‑dive playbooks, one for each area. Together, they’re designed so your marketing, digital, and clinical leaders can work from the same framework instead of chasing disconnected SEO tips.
When does a healthcare app actually improve patient experience—and when is it a costly distraction?
In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.
Search technology has evolved drastically in recent years. “Stop talking about keywords, start talking about queries,” I said in a meeting. What started as simple keyword matching has transformed into a complex, AI-driven system, significantly impacting how we approach digital marketing and SEO. In this two-part series, I explore the evolution of organic and paid […]
In this week’s podcast, I sit down with Matthew Pinzur, Chief Marketing & Growth Officer at Jackson Health System, to explore how a large public health system aligns mission, operations, and marketing through disciplined planning, measurable accountability, and data-driven patient engagement.
Jackson is a rare organization with a dual identity: it’s both Miami-Dade County’s safety net hospital system, providing the same level of care regardless of insurance status, and South Florida’s primary academic medical center, powered by its partnership with the University of Miami. That combination shapes everything—from brand strategy to growth priorities—because the high-margin, highly differentiated services help fund the mission-driven work that serves everyone.
In this week’s podcast, Stewart Gandolf sits down with Duane Forrester—renowned search and AI discovery strategist, author of The Machine Layer, and former Microsoft leader behind Bing Webmaster Tools and Schema.org—alongside Brandon Schakola, Senior Director of Digital Services at Healthcare Success. Together, they unpack what “AI visibility” really means, why traditional SEO metrics are no longer enough, and how healthcare organizations must rethink discovery as AI systems increasingly summarize, cite and answer on behalf of brands.
What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]
Drawing from real-world case studies—from the Gossamer Albatross crossing the English Channel to a violin built from a cardiac monitoring device—Bobak shares a practical, grounded framework for innovation that’s less about flashy ideas and more about asking better questions, iterating faster and deliberately doing what others aren’t.
If advertising inside AI assistants is going to be effective in the long term, it must be trust-first by design. For healthcare brands, that standard must also be privacy-first and compliance-forward, even when the platform itself is not processing protected health information (PHI).
Explore how olfactory stimulation, sleep, and brain health are connected in this Healthcare Success podcast with Dr. Michael Leon of UC Irvine.
Originally Published March 13, 2023 Last updated February 9, 2026 If you work in healthcare marketing or SEO, you already know E-E-A-T isn’t new. Google has been talking about Experience, Expertise, Authority and Trust for years—especially in healthcare, where content directly influences real-world decisions. What has changed is the environment that content now lives in. […]
Learn the biggest red flags to avoid when choosing a healthcare marketing agency, from compliance gaps to vague pricing, guarantees, and poor reporting.
Why should healthcare organizations choose a specialized marketing agency? In this podcast, Corey Quinn explains how specialization reduces risk and accelerates results.
Explore how healthcare leaders are using AI phone agents to improve access, reduce staff strain and modernize the patient experience.
There isn’t one universal answer to “How much does a healthcare marketing agency cost?” A solo practice leasing a website for a few hundred dollars a month, a multilocation medical group hiring a specialized agency and a global pharmaceutical running multimillion-dollar campaigns are all asking the same question—but the economics are completely different. This guide […]
We dig into how AI is changing who shows up on healthcare websites, what those visitors are trying to do and where many organizations are unintentionally creating friction. Drawing from more than a decade of real-world gSight survey data and nearly 400,000 completed surveys, they share why many health systems are seeing dramatic shifts and how leaders can respond strategically.
Nearly 70 percent of patients now start their care journeys online, according to the National Institutes of Health. AI will change how they find you in 2026 and beyond. AI-driven discovery, collapsing patient journeys, rising expectations for access and increasing pressure on trust and attribution are converging fast. For healthcare systems, hospitals, addiction centers, mental […]
Bill shares real-world insights into how podcasts are helping hospitals showcase physician expertise, strengthen community relationships, and repurpose content for maximum impact across digital channels.
Hiring a new marketing agency can be challenging, even for senior marketing executives who have hired many agencies over the years. While the wrong agency can turn out to be an expensive mistake, the right agency can act as your strategic partner in many areas, from leading successful new growth initiatives, building your brand, leading […]
