[Podcast] The Ultimate Healthcare Brand Metric: Measuring Lifetime Value

One of my favorite conferences to attend each year is HCIC, the Healthcare Internet Conference, where I get to catch up with people and organizations that are doing incredible things in the digital healthcare space. Recently, I spoke with Ed Rafalski, the Chief Strategy and Marketing Officer at Baycare Health System, about his HCIC talk, […]

My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in patient experience expertise for years, and their latest report adds significantly to the discussion. […]

search bar overlayed on hands searching on phone

A successful hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this means little if patients can’t find your website online. To get on page 1 of an online search, you’ll want a strong website, but an even stronger healthcare SEO strategy. SEO stands […]

doctor providing telehealth services through laptop

Telehealth has been around for well over a century, but the last few years have brought a major shift in the meaning of the term. Now thanks to new technologies, HIPAA-compliant programs and apps, and forward-thinking companies like Spruce, providers have more options for utilizing telehealth than ever before. In fact, your organization can benefit […]

patient shaking hands with doctor out of trust

Trust is essential to any relationship. And it’s a key factor in maintaining relationships between doctors (and healthcare organizations) and patients. In person, building trust with patients depends on creating the best possible experience in the office and showing compassion. So how can hospitals, practices, and organizations maintain that level of trust in the digital […]

Recently, I had the opportunity to see Richard Franzi, author of Killing Cats Leads to Rats, speak about his book. Essentially, the topic is the unintended consequences of our decisions. And in terms of healthcare, there are unintended consequences all over the place. You can learn strategies to avoid unintended consequences in healthcare organizations from […]

free healthcare marketing: doctor gives tv interview

Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]

doctors and pharmaceutical executives discussing patient experience

If you’ve listened to our podcast before, you probably know that I love talking to other thought leaders and experts about patient experience. For today’s podcast, I thought I’d take a fun departure from what we usually do and speak to an expert about patient experience in pharmaceuticals. I spoke with Doug Noland, head of […]

man hanging up phone exemplifying how companies are losing patients

You know you need a website to succeed in healthcare today. While some organizations rely heavily on word-of-mouth and doctor referrals, this won’t last forever. Today’s savvy patients are researching everything from dentists to radiologists to medical device manufacturers before they ever consider a product or service. Your website helps these patients find the right […]