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19 Creative Director Secrets for Your Next Photo Shoot

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or a videographer, will be best.  In other instances, you and your team can utilize a high-quality smartphone camera, affordable software programs, and inexpensive starter equipment to quickly, cheaply, and easily […]

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Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.

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Pacman

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

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Computer will illustrated rocked ship taking of with the words SEO underneath

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

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Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

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How to Rebuild Your Medical Practice Now and After COVID-19 | Square Image

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

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Logo for the American Vein and lymphatic society

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

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Person holding an iPhone and looking at a bunch of social media apps

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

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A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

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Healthcare Digital Advertising

With 3.5 billion Google searches made every day, there’s no question that businesses need some sort of presence on the world’s most popular search engine to succeed online. And the most efficient way to ensure you have a presence on the search engines is with paid advertising. Advertising healthcare on Google, however, comes with its […]

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woman taking selfie for snapchat

In the past few years, healthcare organizations have finally embraced social media as an important part of their marketing strategies. But while many doctors, hospitals, and organizations use platforms like Facebook, Instagram, and Twitter to advertise and to keep in touch, Snapchat is a new frontier for most of us. Is Snapchat the right fit […]

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doctor holding up one finger

We often tell our healthcare marketing clients that “set it and forget it” is an awful policy when it comes to paid digital advertising. It’s so important to continue to track your ads, reallocate your budget, and test to find out what works and what doesn’t. When you advertise with Google, you have access to reporting […]

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