As AI becomes more capable, the qualities that make us human may become more valuable, not less. Teri Thomas, CEO of Mach7 Technologies, joins me to discuss leadership, culture, trust, accountability and how healthcare organizations can use technology without losing sight of the people it’s meant to serve.
Healthcare is built around specialization, structure, and clearly defined areas of responsibility. But as David Sylvan of University Hospitals explains, some of the biggest challenges facing healthcare today don’t fit neatly into any one department, making the ability to work across traditional boundaries an increasingly important leadership skill.
Healthcare has long been built on the assumption that patients will make rational decisions when presented with the right information. Dan Ariely explains why that assumption consistently falls short—and how healthcare leaders can design systems that better reflect the realities of human behavior, improving everything from medication adherence to patient trust and long-term outcomes.
A health system’s website isn’t simply a place patients visit after choosing where to receive care. It’s increasingly part of the decision itself. Recorded live at HMPS, Stewart Gandolf talks with Chris Pace of SearchStax about new consumer research showing how digital experience, site search, and content accuracy can strengthen patient trust or cause patients to walk away altogether.
AI search is changing how patients find, evaluate, and trust healthcare information before they ever visit a website. In advance of this year’s HCIC, Kathy Divis and Mike Schneider of Greystone.net join me to discuss what that shift means for healthcare brands, content strategy, digital experience, and the enduring need for a clear marketing plan.
Healthcare is evolving too quickly to rely on conferences and industry news alone. In this roundup, we share 10 healthcare podcasts that consistently deliver valuable insights for healthcare executives, marketers, physicians, entrepreneurs, and innovators. From leadership and patient experience to AI and digital transformation, these shows will help you stay informed and inspired wherever you listen.
Healthcare leaders are navigating unprecedented complexity. In this episode, Stewart Gandolf speaks with Dennis Jolley, Assistant Vice President for Strategy and Planning at UW Health and President of SHSMD, about the forces reshaping healthcare strategy—from workforce shortages and financial pressures to AI, patient trust, and the growing importance of cross-functional leadership.
Every healthcare organization has a mission statement. Very few truly operate by it. In this episode, Morehouse School of Medicine Chief Marketing and Communications Officer Dorian Harriston explains why mission should function as an organization's operating system—not simply its marketing message—and how authentic purpose influences everything from physician recruitment to patient trust.
Healthcare has spent decades optimizing individual parts of a fragmented system while costs continue to rise and outcomes lag behind expectations. In this episode, Nasim Afsar, MD, MBA, author of Intelligent Health, explains why AI's greatest opportunity may be helping healthcare shift from episodic care to a more continuous, personalized, and consumer-centered model.
In this week’s podcast, Stewart Gandolf talks with Sean Young, former CMO of Penn State Health, about why healthcare marketing remains misunderstood in many organizations—and what marketing leaders can do to build C-suite trust, use data more effectively, and shape strategy at the highest level.
In this Healthcare Success Podcast episode, Stewart Gandolf interviews Holly Buckley, Chair of Health Care at McGuireWoods, about healthcare private equity trends in 2026. They discuss deal activity, regulatory changes, high-growth sectors, and how AI and operational discipline are driving value creation.
We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals provide accessible online […]
Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.
Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]
I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]
COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns' strategies? To answer this important question for healthcare marketers, […]
Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]
Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6. By March 9, […]
