Private Equity Marketing Partnerships
Healthcare private equity marketing from a team with 20 years’ expertise in the world of healthcare
The healthcare industry is more competitive than ever before. It’s also one of the fastest-growing acquisitions in private equity. From private practices to medical groups to hospitals to medical device manufacturers, value creation is possible—as long as you have the right strategies in place. We’re here to help.
Your operational expertise partnered with our marketing experience make a private equity marketing partnership with Healthcare Success a smart choice for continued growth.
Lasting value creation comes from a private equity/healthcare marketing partnership
Your number one goal is improving ROI. That’s our goal too. Unfortunately, in healthcare, it’s not as simple as it once was. It takes more than great doctors to build a word-of-mouth reputation. You need marketing solutions to compete with growing healthcare organizations and groups—that’s where we come in.
Your job is to add value to your partnerships with healthcare organizations. Let us help you take them to the next level with the right mix of digital advertising, marketing, branding, and even staff training.
Search engine optimization (SEO) is the science of getting your website to rank at the top of the search engines (Google, Bing, etc.). Our targeted SEO strategies help your healthcare organization build trust with the search engines, so local searchers can always find you when they need you. This isn’t a job for a do-it-all marketing specialist at a practice—we employ full-time SEO specialists solely devoted to improving websites’ online rankings.
Pay-per-click (PPC) advertising is one of the best ways to get in front of prospective patients when they’re searching for you. It takes time to build up an SEO reputation, but paid advertisements are immediately displayed at the top of the search engines and customized based on keywords and searcher location. Our digital advertising team can also handle display ads (retargeting) and social media advertising, allowing you a greater reach on platforms like YouTube, Facebook, and Instagram.
Partnering with our agency means having a creative-strategic partnership for all of your healthcare-related needs. We have extensive experience rebranding medical practices and other healthcare organizations to change the direction of their marketing campaigns. We have a creative team made up of copywriters, designers, and an art director who will merge your branding with creative campaigns that highlight your team’s level of care and commitment.
We also have extensive experience designing, writing, and even directing traditional media campaigns. That includes brochures, flyers, inserts, billboards, print ads, radio, and television commercials. We never provide a one-size-fits-all solution for advertising. Your online and offline marketing efforts are creatively crafted by a team that will craft messages that inspire patients to trust your brand.
In the best case scenario, an organization’s website would already be sufficient to start promoting as-is—or with only a few minor tweaks. However, we often find that our partners’ websites require a redesign before we can expect results from marketing. Whether you’re starting from scratch or redesigning an existing healthcare website, we have web designers, developers, and copywriters waiting to help you.
Today, healthcare consumerism is changing the way we think of healthcare. Patients value good customer service, and they can easily switch providers if they’re not happy with an organization’s service. Our staff training programs help medical schedulers to convert more callers into customers and help with patient retention as well. We also offer a physician liaison training program that has made a significant impact on our partners’ doctor referrals.