Successful Marketing Begins With a Sound Strategy
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Marketing Strategy And Planning

A sound healthcare marketing strategy requires deep industry knowledge, expertise, and insights.

That’s what separates Healthcare Success from other agencies.

With over 20 years of experience across nearly every medical specialty, Healthcare Success leverages deep industry knowledge to help you achieve your business goals. 

This in-depth experience extends across hospitals, multilocation providers, medical manufacturers, and emerging healthcare consumer brands.

Our Expertise, Our Insights – YOUR Business

An intimate understanding of your business and key insights informs our strategic recommendations to drive your success.

We help you achieve your desired business goals faster because we understand:

  • Your market dynamics
  • Your competitive landscape
  • Your customer’s needs
  • How healthcare professionals think 
  • How reimbursement models work

On top of that, we understand the unique challenges the healthcare industry faces regarding the aging of America’s largest generation and have first-hand experience planning for the changing needs and expectations of younger generations, who are becoming their caretakers.

To ensure our strategy is aligned with your marketplace, we keep our finger on the pulse of the evolving market and cultural trends such as healthcare consumerism and multiculturalism.

We have also worked personally with literally thousands of physicians and other healthcare professionals over the years. We know how doctors think - and how to influence them.

We draw upon all these industry insights (and more) to evaluate your unique challenges and determine the critical issues you face and the strategic imperatives that will significantly impact your business.

Once we fully understand which imperatives are critical to your success, we'll quickly identify short-term wins that deliver a competitive edge and positive momentum and dovetail into longer-term planning.

Delivering Unmatched, Enterprise-Level Strategy Services and Well-Rounded, Integrated Marketing Plans to Help You Achieve Success

Our in-house experts collaborate with key stakeholders across your organization to outline how our marketing services should be used in various areas to help your business achieve optimal results. 

We Speak the Language of Numbers

Once we've implemented your new marketing plan, it's our job to continually measure and evaluate campaign/program performance, optimize, and look for ways to maximize your investment.

We provide you with a customized marketing analytics platform, call tracking platform, guidance, and the expertise necessary to optimize ROI, track consumer actions, refine your campaigns, and understand your consumer's needs. 

Now that you have a sense of our strategic approach, here’s how we craft the best-practice marketing plan you need to achieve your goals.

Maximize Your ROI With a Best-Practices Healthcare Marketing Plan

We approach your marketing like a doctor would treat a patient: with a comprehensive examination, diagnosis, and treatment plan.

Examination

Marketing Audit And Research.

Once engaged, we'll immediately develop a custom healthcare marketing plan for your business. Your Senior Marketing Strategist will send you a detailed questionnaire to complete. Meanwhile, our process experts will:

  • independently review your market demographics,
  • research your competitors, 
  • evaluate your media options, 
  • analyze your digital presence (website, SEO, online advertising, social media, reputation, etc.),

Diagnosis

Pre-meeting leadership interviews.

Your dedicated strategist will also interview your leadership team via conference call(s) to understand your goals and objectives, strengths and weaknesses, internal politics, competitive situation, referral patterns, budget, etc.

Virtual or onsite meeting and report of findings.

Next, your strategist will meet with key team members, either via video conference or in person. Your Report of Findings will include observations about your website(s), search engine optimization, online advertising, media buying, creative, patient experience, and more.

Treatment Plan

Recommendations.

Next, your strategist will present their recommendations, including specific strategies relating to:

  • Branding
  • Digital marketing (website, SEO, online advertising, reputation, social media, etc.)
  • Traditional Advertising
  • Doctor-referral building
  • Public relations (press, community events, etc.)
  • Internal marketing (patient experience, phone skills, referrals, etc.)
  • Tracking, data, and metrics

Of course, you and your team will have the opportunity to provide feedback and ask as many questions as you like.

Your best-practices healthcare marketing plan.

Your Healthcare Success strategist will deliver our recommendations via detailed decks, detailing recommended strategies and tactics, objectives, competitive findings, demographics, positioning, SWOT analysis, and budget. 

Follow-up and marketing plan implementation.

Of course, a good plan needs good follow-through, and most of our clients hire us to be their true marketing partner. We’re skilled and equipped to support the initial launch of your marketing plan and manage the ongoing monitoring, optimizing, and reporting necessary to drive growth for your business.

To find out if a marketing plan is your best first step, talk to one of our seasoned marketing strategists.
Call 800-656-0907.

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