How to Create a Strong Hospital Brand that Attracts the Modern Consumer

Last Updated on March 23, 2021 by Stewart Gandolf

Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.

How to Prepare for Google’s Upcoming User Experience Update

Last Updated on March 10, 2021 by Stewart Gandolf

Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Last Updated on March 3, 2021 by Stewart Gandolf

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google

Last Updated on February 25, 2021 by Stewart Gandolf

Computer will illustrated rocked ship taking of with the words SEO underneath

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

[Podcast] The Art of Human Care

Last Updated on January 11, 2021 by Stewart Gandolf

I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]

Is COVID the Rx for the Pharmaceutical Industry’s Reputation?

Last Updated on September 28, 2020 by Darlene Dobry

As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]

Why You Should Demand a Team of Healthcare Marketing Specialists

Last Updated on August 19, 2020 by Stewart Gandolf

A computer with a camera and negatives on the table

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Last Updated on August 18, 2020 by Stewart Gandolf

Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]

[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19

Last Updated on August 3, 2020 by Stewart Gandolf

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

Why Healthcare Should Care about OTT Advertising

Last Updated on August 3, 2020 by Stewart Gandolf

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

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