A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Last Updated on January 20, 2020 by Stewart Gandolf

A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

Does SEO Really Matter for Healthcare?

Last Updated on October 14, 2019 by Stewart Gandolf

It’s a buzzword you hear any time you talk to someone about visibility for your business’s website. Have you thought about your SEO? SEO stands for search engine optimization, and it’s a practice that’s changed drastically over the years. But the purpose remains the same: the term describes the art and science of getting your […]

What Some Healthcare Marketing Agencies Won’t Tell You

Last Updated on July 9, 2019 by Stewart Gandolf

A great healthcare marketing agency can help you go after the patients you want, build your brand, and grow revenues. Just as vitally, they’ll be there for you—not for a one-off project or creative piece, but as a true marketing partner. The cold, hard truth is, many agencies won’t actually form a true marketing partnership […]

Healthcare Branding Misconception: “The Community Already Knows Us!”

Last Updated on August 8, 2019 by Peter Do

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

Why Healthcare Marketing Partnerships Are Essential to Private Equity Value Creation

Last Updated on May 30, 2019 by Stewart Gandolf

photo of piggy bank and spilled cash with stethoscope symbolizing private equity healthcare

Private equity deal activity has dropped by about 19% in the last 4 years—but healthcare-specific deals continue to grow at a steady rate year after year. That’s because healthcare organizations are a strong investment, with high margins and a product that will always be in demand, whether in biotechnology, medical devices, or private practice. However, […]

Why the Digital Marketing Revolution is Our First Choice for Doctors and Hospitals

Last Updated on June 7, 2019 by Stewart Gandolf

two people discussing a digital marketing revolution

It is tempting to describe the digital revolution in healthcare marketing using either-or terms. Articles that want to compare and contrast TRADITIONAL marketing with DIGITAL marketing tend to make two columns, with one side VERSUS the other side. The purpose, place and applications of one are not in opposition to the other. Most often, they […]

Choosing a Healthcare Marketing Agency: Our 10-Point Checklist of Critical Considerations

Last Updated on June 6, 2019 by Stewart Gandolf

There’s a point of critical need in a business growth curve when you can’t go it alone. Without the resources of a healthcare marketing agency your hospital or medical enterprise is destined to slow, plateau or shrink in the heat of competition. This is a significant step for any organization, and it’s vital to identify […]

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