Category: Advertising

How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

Last Updated on July 1, 2021 by Stewart Gandolf

Our paid search experts share the seven most common PPC mistakes in healthcare and how to avoid them. Read now.

Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Last Updated on May 17, 2021 by Stewart Gandolf

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Last Updated on May 3, 2021 by Stewart Gandolf

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels.

How to Market Your Telehealth Services

Last Updated on April 20, 2021 by Stewart Gandolf

A couple sitting on the sofa with a laptop featuring a telehealth appointment.

Get expert tips on how to market your telehealth services online and beat your competition.

Sports Marketing and Sponsorships for Healthcare Brands

Last Updated on February 3, 2021 by Stewart Gandolf

Photos of young women at a sporting event

Learn about sports sponsorship opportunities. Healthcare Success shares four sports marketing strategies for healthcare brands to increase brand awareness and grow their practice.

Why Healthcare Should Care about OTT Advertising

Last Updated on August 3, 2020 by Stewart Gandolf

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Last Updated on July 8, 2020 by Stewart Gandolf

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Last Updated on April 27, 2021 by Stewart Gandolf

COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers‘ needs, […]

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

Last Updated on June 27, 2020 by Stewart Gandolf

We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up […]

Vein Practice Marketing Strategies to Implement Now

Last Updated on May 20, 2020 by Stewart Gandolf

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

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