What You Need to Know About Phygital: More than a Buzzword

Last Updated on January 10, 2020 by Stewart Gandolf

Woman video calling a doctor on her tablet and cell phone with medical testing data.

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

Prepaying Your Marketing Expenses Just Might Reduce Your Next Tax Bill

Last Updated on December 19, 2019 by Stewart Gandolf

1040 tax form surrounded by a calculator, pen and glasses

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

A Guide to Incorporating Video into Your Healthcare Marketing

Last Updated on September 27, 2019 by Peter Do

When it comes to online content, video is king. YouTube is now the second-most widely used search engine in the world, so there’s no question that this mode of media is preferred amongst many. Your prospective patients may be more likely to watch a video than read an explainer article or browse your website. Healthcare […]

Direct Mail Is NOT Dead: 5 Reasons It Still Works for Healthcare

Last Updated on May 22, 2019 by Stewart Gandolf

Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer […]

[Podcast] Experiential Marketing: An Exciting Time for Healthcare

Last Updated on December 17, 2018 by Stewart Gandolf

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir’s definition of experiential marketing, look at some of Grandesign’s […]

Waze Advertising in Healthcare: A New Kind of Billboard

Last Updated on June 4, 2019 by Peter Do

man holding phone using waze advertising app

“Location, location, location.” It used to be one of the most important factors when starting up a new practice location (or any other healthcare business). But the way people find healthcare is changing rapidly. Today, it’s easy for your competitors to win patients near you—whether or not they’re closer to those patients’ homes. Patients are […]

Digital Ads and Healthcare: What Makes Some Companies So Successful?

Last Updated on June 5, 2019 by Peter Do

woman at a table working on a laptop for healthcare digital advertising

In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing out on a digital advertising opportunity—and that’s one of the most powerful tools […]

5 Social Media Essentials for Healthcare Marketing

Last Updated on October 3, 2018 by Peter Do

photo of laptop keyboard with social icons

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

The Top Digital Marketing Agencies: Their Strategy Secrets

Last Updated on May 24, 2019 by Peter Do

people using post-it notes to build top digital marketing agency strategy secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

Why Does Digital Advertising Cost So Much in Healthcare?

Last Updated on May 28, 2019 by Raheim Bundle

100 dollar bills representing cost of digital advertising

Once upon a time, a good website could set you apart from your competitors. But today, digital marketing is about a whole lot more than simply having a website. People have to be able to find you online. That requires both an organic marketing plan (like search engine optimization and social media posts) and a […]

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