Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or a videographer, will be best. In other instances, you and your team can utilize a high-quality smartphone camera, affordable software programs, and inexpensive starter equipment to quickly, cheaply, and easily […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020—and it’s easy to understand why. Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear. It also highlights […]
Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your daily advertising budget, and periodically checking your analytics are long gone. Even as I write this, the very idea seems archaic, and I suppose it is when you consider how […]
How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If it’s not something you’re taking seriously in 2022, you’re missing out on a massive opportunity to attract new audiences, increase awareness, drive conversions, and improve your bottom line. With approximately […]
The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was a manual, complicated process. But recent technological advancements – such as programmatic advertising – have improved and automated the way people buy and sell online ads. Programmatic digital advertising is […]
Targeted advertising is powerful and effective. It relies on data about who your audience is and what they are looking for. Up until recently, advertisers had easy access to valuable third-party data and targeting options from giants like Google and Apple. These companies gathered this data through cookies, hence the name, third-party cookies. But things […]
The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023. Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]
Our paid search experts share the seven most common PPC mistakes in healthcare and how to avoid them. Read now.
In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.
Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels.
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– Jonathan Calure, MD