Integrating Personalized Nutrition Into Your Healthcare Business

How can physicians move beyond generic nutrition advice and deliver personalized plans that truly impact health and revenue? In this episode, Stewart Gandolf and Mark J. Tager, MD, CEO at ChangeWell, Inc., discuss how healthcare providers can confidently bring personalized nutrition into their practices. Dr. Tager shares how to create tailored nutrition plans using genetic […]

Why Video Should Be the Center of Your Healthcare Social Media Strategy

By the end of 2025, video content is expected to account for 82% of all internet traffic (bandwidth). Is your healthcare organization leading the way with this trend or is your content getting lost in the noise? Trust, clarity, and connection are essential in the healthcare industry, making video a strategic imperative. If your healthcare social […]

Video Best Practices for Effective Healthcare Marketing

Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions. According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth. In this […]

Traditional Media is Alive and Well (Thank You Very Much)

Is traditional media dead? Not even close. In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing. Despite the rise of digital, marketers spend billions yearly on TV, radio, and out-of-home advertising. Charlie shares why these channels remain essential, […]

Thinking About Trimming Your Marketing Budget? Read This First.

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you think—especially during economic uncertainty. While the U.S. economy remains numerically strong, 53% of Americans think it’s on the wrong track. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare […]

Lower Your Cost Per Acquisition Through Conversion Rate Optimization

Is your digital marketing strategy wasting budget on ads that don’t convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA). They discuss how optimizing landing pages, refining messaging, and […]

Symptom Search Optimization

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patient’s journey often begins with a search query. In this blog, our Technical Program Manager, Victoria Shepherd, explores the critical role of symptom search optimization. She shares how organizations can leverage this healthcare marketing trend to engage potential patients early and […]

Revolutionary Healthcare Marketing: 7 Vital Strategies for 2025

Stewart GandolfCEO Brett MaurerCreative Director Victoria ShepherdTechnical Program Manager 2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind? Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over […]

How HealthTrackRx Revolutionized PCR Testing by Delivering Next-Morning Results at Scale

Do you remember choosing between two types of COVID tests? PCR tests were highly accurate but took several days to get results. Meanwhile, antigen-based “rapid tests” offered results within minutes, but were far less accurate. In this week's episode, Stewart Gandolf speaks with Martin Price, CEO of HealthTrackRx, to explore how an innovative business model, […]

Build Stronger Referrals for Your Multilocation Specialty Practice with Susan Boydell

Build Stronger Doctor Referral Networks for Your Multilocation Specialty Practice

How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before. In this week's episode, Stewart Gandolf sits down with Susan Boydell, Principal at Barlow […]

Multi-Generation Healthcare Branding: Building Trust Across Age Groups

Branding is more than just logos, slogans, and colors. It’s a long-term strategy to build trust, credibility, and healthcare brand loyalty across generations. Understanding how to build these values is critical, and it varies between generations. Healthcare consumers have distinct preferences and expectations depending on their age, requiring multilocation healthcare brands to balance digital innovation […]

How to Successfully Launch a New Healthcare Brand In Partnership With Your Leadership Team and Agency

Struggling to gain traction with your healthcare brand? In this week's podcast, Stewart Gandolf speaks with Ben Reynolds, Associate VP of CureMD’s Oncology Division (Oncentric), about a transformative branding journey. Facing low brand awareness (only 6% of community oncologists knew they had an oncology-specific offering), CureMD knew it needed a shift. Ben walks us through […]

Zero-Click Search: Where We Are and What To Know About It

Forward by Stewart Gandolf, Chief Executive Officer In my latest podcast, I sit down with our own Senior Director of SEO Strategy and Growth, Brandon Schakola, to discuss the growing impact of zero-click search and its effect on healthcare marketers. As AI reshapes search, traditional SEO strategies face new challenges. While I strongly encourage you […]

Developing High-Impact Sales Leadership in Healthcare

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. It also applies to high-value B2C sales, e.g., elective surgeries, orthodontics, senior care, and residential treatment centers. My guest, Chris Jennings, CEO of Chris Jennings Group, reveals the essential traits […]

The Rise of Social Media Influencers in Medical Device Marketing

Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate […]

Healthcare Marketing in the Age of Limited Physician Access with Dennis Jolley

Healthcare Marketing In the Age of Limited Physician Access & Value-Based Care

How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? Health systems must rethink how they engage and direct patients—ensuring they get the right level of care in the most efficient and cost-effective way. In this episode, Dennis Jolley, System VP of Strategy and […]

Inclusive Marketing Strategies That Connect With Diverse Audiences and Build Trust

In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare. We discuss key strategies like diverse imagery, ADA compliance, and accessible communication methods (e.g., closed-captioning and Telehealth) and why they are essential for reaching a wide audience and driving […]

Men's Health Marketing: How to Reach the Male Healthcare Consumer

Although women remain the primary healthcare consumers, 66% of men are now more focused on their health and wellness than they were before the pandemic. This shift is a valuable opportunity for your healthcare organization to connect with this growing audience and address their healthcare needs. Here’s how you can better connect with this audience, […]

Medicare Advantage Marketing Update: Mastering Change & Driving Results

How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? I recently invited Doug Sprague to join me on our podcast to explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry. In addition to being our […]

Doctor-First Marketing Strategies to Improve Patient Outcomes

How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Dr. Flora explains how he aligns marketing with what motivates his doctors […]

Maximizing Healthcare M&A Success With Strategic Marketing

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies. We discuss why marketing and brand strategy are […]

Digital Tracking Technologies & HIPAA: Latest Updates and Ongoing Risks

Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant. To understand these issues better, I invite you to listen to my recent […]

11 Healthcare Marketing Predictions for 2025

As we enter 2025, one thing remains clear: marketing has evolved beyond simply promoting services. Now, it's about connecting authentically, earning trust, and adapting to and meeting the needs of today’s well-informed patients. With my years of experience navigating this fast-paced industry, I believe next year will be pivotal and demand that healthcare organizations position […]

Thought Leadership Marketing with Kate Warnock

How to Elevate Your Content Marketing to Thought Leadership Marketing

What does it really take to stay ahead in healthcare? The answer is thought leadership. Here’s why: It’s about more than just quick wins—it’s a long-term strategy. Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. Together, these can […]

Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Did you know Google changes its algorithm up to 200 times a day? Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. It’s no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. To help […]

How Your Value Proposition Helps Increase Patient Volume and Revenue

Your value proposition is more than just a catchy phrase—it’s a vital tool that piques interest, communicates your brand identity, and compels consumers to book an appointment. And, it can increase patient volume and revenue. Here’s why: Your value proposition is, at its foundation, an essential component of your brand messaging. A quick primer: Together, […]

How Integrated Delivery Systems Are Transforming Healthcare

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to […]

Attract Top Talent with 5 Healthcare Marketing Recruitment Strategies

Workplace Shortages? Attract Top Talent With 5 Healthcare Recruitment Marketing Strategies

You know about competitive compensation, life-enhancing benefits, a supportive company culture, and a healthy work-life balance. But, how do you ensure that your marketing efforts truly differentiate your organization, giving you a competitive edge? We’ve gathered our top recruitment marketing strategies to help position your organization as an employer of choice and attract high-caliber professionals. […]

DTC Marketing for Medical Device and Other Healthcare Organizations

Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices. Together, we explore how medical device and other healthcare organizations […]

The Mental Healthcare Consumer Journey

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Since her session wasn’t recorded at the venue, I interviewed Kathy on our podcast so we could share her insights with our wider audience. Whether your healthcare business […]

Expert Marketing Insights to Grow Your Behavioral Health Business

The stigma surrounding behavioral health is finally fading, consumers are seeking help, and all types of behavioral health businesses are booming. Our Senior Account Director Paul Knipe, Josh Weum, and I were among the presenters at this year’s INVEST Conference, where we shared pivotal strategies to reshape your marketing approach—emphasizing the critical role of authentic […]

Ensure a Healthy Bottom Line with the Marketing Minimum Daily Requirement

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. Still, we often must persuade leadership that all their locations need at least some love—even those with a full census. How can you invest your marketing dollars and energy appropriately across your multilocation portfolio? […]

What Is Influencer Marketing & Is it Safe for Healthcare?

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Together, we explore how this evolving strategy can and should be integrated into your broader marketing […]

Growing Doctor Referrals With Physician Liaisons

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” […]

Direct to Patient Healthcare

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. This podcast is a must-listen for healthcare leaders and primary […]

Workforce Shortages? Attract and Retain Top Talent With Employer Branding

Are you struggling to fill critical positions in your healthcare organization? You’re not alone. With competition for top talent at an all-time high, hospitals and health systems must prioritize employer branding to attract and retain skilled professionals. Why Employer Branding Matters Employer branding isn’t just a marketing buzzword—it’s a critical strategy for healthcare organizations. How […]

How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement. Learn how […]

Business Development Executive

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected]. About the job Are you a seasoned sales professional ready to consult with clients […]

13 Pitfalls That Spell Doom for Google Ad Conversions & How to Fix Them

Managing successful Google Ads campaigns is more than just winning clicks—it’s about converting those clicks into results (e.g., new patients or B2B inquiries). At Healthcare Success, we manage millions of dollars in Google Ads spend for our healthcare clients. We often see the following 13 mistakes tank conversion rates. But don’t worry—13 isn’t unlucky here. […]

How Hospitals Can Safely Use AI for Content Creation

AI is flooding the internet with low-quality healthcare content that hasn’t been medically reviewed for accuracy. While this can (and should) be viewed as a big problem, it’s also a unique opportunity for hospitals and healthcare systems to stand out as trusted patient resources. We recently sat down with Ed Bennett, Founder of MarTech.Health and […]

The Evolution of Search & Its Impact on SEO

Search technology has evolved drastically in recent years. “Stop talking about keywords, start talking about queries,” I said in a meeting. What started as simple keyword matching has transformed into a complex, AI-driven system, significantly impacting how we approach digital marketing and SEO. In this two-part series, I explore the evolution of organic and paid […]

How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing

Stewart GandolfCEO Paul KnipeDirector of Client Service Thanks to rapidly advancing technologies and increased sophistication, healthcare marketing today offers providers and healthcare organizations more growth opportunities than ever before. That’s fortunate because increased healthcare competition, consolidation, rising costs, labor shortages, and regulations certainly haven’t made success any easier in post-pandemic healthcare. Join Healthcare Success’ Stewart […]

Breaking Down the New FTC Ruling on Fake Reviews & Testimonials

On August 14, 2024, the Federal Trade Commission (FTC) introduced a rule banning fake reviews and misleading testimonials to improve marketing transparency and authenticity. As a healthcare organization, you already prioritize ethical practices and HIPAA compliance due to the nature of your business. It’s important to adapt to these new changes to maintain patient trust […]

Mergers & Acquisitions: The Value of Early Preparation

As you might expect, our agency networks with lots of people in the financial world, including investment bankers and private equity firms. To capture today’s M&A trends and insights, I interviewed Andre Ulloa, a Partner and Executive Advisor at M&A Healthcare Advisors (MAHA), a boutique advisory firm and investment bank. Our podcast interview covered a […]

How to Produce Content More Efficiently (Our Best Tips)

The healthcare industry is under immense pressure to produce content quickly. Generative AI might seem like a quick fix, but the industry’s specific challenges often get in the way. Learn how to streamline your content creation process without sacrificing quality or compliance. Here are our best tips: Prioritize Performance Analytics Determining the effectiveness of content […]

SMS Marketing in Healthcare: Revolutionizing Patient Engagement and Outcomes

As healthcare leaders, you are under immense pressure to deliver exceptional care amid rising costs and operational complexities. That’s why so many businesses leverage the power of SMS marketing. Text messaging is a fast and easy way to reduce missed appointments and medication non-compliance. Plus, 20% of patients prefer receiving health information via text message, […]

Why You Shouldn't Blindly Trust Google to Automate Your Google Ads Account

As a leading Google Premier Partner managing millions of dollars in annual Google Ads spend, we strongly advocate for the platform. Our digital team collaborates closely with Google's enterprise team to implement best practices for all our clients. However, we’ve discovered that not all Google recommendations are equally effective. Many of our new clients come to us with ad […]

Tennessee Vein Center

Uncover the strategic journey of Tennessee Vein Center's dominance in the Knoxville market, powered by Healthcare Success's transformative SEO, content marketing, and digital advertising strategies.

The Power of a Homepage Refresh

The Raleigh House, a valued client and marketing partner, had a clear vision: elevate their website's user experience and project an image of luxury and exclusivity. This, they believed, would resonate with their target audience and boost engagement. While a complete website redesign was on the table, we knew we could achieve some "quick wins" […]

Transforming Mental Health Care in Skilled Nursing

Entrepreneurial Insights from a Market Disruptor Market disrupters are drastically changing the healthcare industry, creating more accessible solutions and lucrative business models by addressing unmet needs with innovative solutions and scalable business models. Psych360 was one of the early disruptors to transform access to mental health care in long-term care facilities. According to a National […]

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