SynergenX

Discover how SynergenX grew from a start-up to the nation’s leading provider of testosterone replacement therapy with a robust paid search and social media strategy.

Winning Patients with Google Ads Paid Search

Josh WeumPaid Search Analyst Garrick GaffneyDigital Account Supervisor Like high-stakes poker, Google Ads Paid Search is a fiercely competitive "game" that is easy to play in theory, but very difficult to win in the real world. Still, when managed correctly, paid search (a.k.a. pay-per-click, PPC, SEM) is uniquely predictable, scalable, and profitable. Paid search is […]

Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. At approximately 68.6 million strong, Baby Boomers remain a formidable and highly-valuable consumer segment. Unfortunately, when building their marketing strategies, many marketers fail to […]

SaaS Marketing Agency

At Healthcare Success, we understand the unique challenges and opportunities the healthcare SaaS industry presents. Our team of marketing executives has more than 20 years of integrated marketing expertise, and we understand the SaaS sales cycle. We elevate your business—and monthly recurring revenue (MRR)—to new heights with customized SaaS digital marketing strategies for the healthcare […]

The Raleigh House

Long before they came to us, The Raleigh House was considering a new marketing partnership to improve performance and receive quality reporting. However, when they came on board, we inherited major website problems and a significant drop in paid search effectiveness from the previous agency. Our team quickly went to work. We solved some of […]

IDI Rebranding

Illinois Dermatology Institute Rebranding by Healthcare Success Brand Logotype & Symbol Color Website Paid Social IDI needed to refresh and clarify its brand identity and communications to reach new customers better and convey its leading-edge approach to skincare and dermatology treatments. As an established leader in its field, it was important to maintain IDI’s brand […]

Astera Cancer Care Rebranding

Astera Cancer Care Rebranding by Healthcare Success Brand Logos and Brand Architecture Visual System Website Traditional Providing structured and focused cancer care, we positioned Astera as a guiding light to its patients during their treatment journey. The Astera logo is optimistic, strong, and hopeful. It speaks to a combination of treatments working together to form […]

PlasmaSource Branding

PlasmaSource Branding by Healthcare Success Brand Logotype & Symbol Color Brand Guidelines Website Environmental When paying people for blood plasma, you need to ensure they’re comfortable. Here’s how we did it. The PlasmaSource logotype aims for quiet elegance and partnership symbolism that fosters feelings of comfort during blood plasma donation. The PlasmaSource color palette embraces […]

Understanding How SEO Contributes to Your Marketing Mix

Paul KnipeSenior Account Director Grant SimmonsSenior SEO Strategist A good SEO strategy should work from the foundation of your overall brand, audience insights, and your understanding of the competitive landscape. In many ways, the 'organic conversion' is the most valuable moment in your marketing program. But how do SEO and the user experience work […]

How to Optimize Content for SEO to Rank Higher

Today’s trusted healthcare sites feature up-to-date, accurate information. They also boast SEO-optimized content. To stay ahead of your competitors in organic search results and reach the right target audience, you must regularly update your content for SEO. In this blog, I share how to do this in five steps. First, let’s define content optimization. What […]

Veterinary SEO Services

70% of U.S. households own a pet, and they’re spending more on veterinary services than ever. Capture more market share and attract high-value audiences to your veterinary business with expert vet SEO services from Healthcare Success. Whether you’re looking to reach new pet owners in your city, increase large or small animal cases, or attract […]

Pharmaceutical SEO

Elevate your brand, attract more business, and deftly navigate a heavily regulated landscape with expert SEO for pharmaceutical companies from Healthcare Success. The pharmaceutical industry is extremely competitive. Establishing a strong online presence and effectively reaching your target audiences - HCPs and patients - has become more crucial than ever. With the ever-increasing reliance on […]

Patient Engagement Strategies for Marketing Success

As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? In this blog post, I’ll share ten targeted marketing campaigns to help […]

Local SEO

Local search optimization isn’t easy, but it’s a vital part of the marking mix for any location-based business. Rising to the top of local SERPs, winning a coveted spot in Google’s Local Pack, and keeping your business listings there becomes increasingly complex as your business scales and enters new service areas. To win the local […]

Beyond Marketing: Understanding the Role of Healthcare PR

People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together. In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building. So, What Exactly Is PR? Public relations […]

SEO for the C-Suite (and Other Executive Leadership)

Stewart GandolfCEO Grant SimmonsSenior SEO Strategist Is Search Engine Optimization (SEO) a vital investment for your organization or is it just another unnecessary marketing expense? That’s a valid question that we often hear when speaking to healthcare executives. To find out whether SEO makes sense for your healthcare company (or to build a case if […]

How to Make Social Media Work for You

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Who could blame them? The fantasy was great. ‘All I have to do is figure out how to create a free Facebook business page, and then […]

Telehealth

While the marketplace for telehealth and telemedicine services has grown dramatically in recent years, competition has exploded as well. Whatever your business model - online pharmacy, health system, specialty provider, value based care, e-commerce, or mental health services – our agency is here to partner with you to lower patient acquisition costs and win market […]

How Environmental Design Elevates Healthcare Branding and the Patient Experience

The healthcare marketplace is crowded. As patient expectations continue to evolve, the need for thoughtful environmental designs that prioritize peace, tranquility, and healing cannot be overstated—they play a vital role in patient experiences and the perception of overall quality of care. Studies have shown many positive effects of healthcare environmental design on medical outcomes. In […]

Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. Local SEO is beneficial for any size business but critical for multilocation companies. By implementing local seo for […]

Healthcare SEO: How to Win "1st Place" on Google

Stewart GandolfCEO, Healthcare Success Grant SimmonsSenior SEO Strategist Healthcare search engine optimization (SEO) has become extraordinarily competitive in recent years. While some hospitals, practices, and other healthcare organizations invest aggressively to dominate search engine results pages (SERPs), others continue to fall behind, unsure of where to even begin. Whether you feel your organization is ahead […]

How to Write an About Us Page for Healthcare (+ Examples)

How to Write an About Us Page for a Healthcare Business (With Examples)

What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages. However, the About Us page is among the most important and highly trafficked web pages. In many cases, it's also a critical part of the consumer's buying journey. Fifty-two percent of […]

How to Ask for Patient Reviews to Grow Your Online Reputation

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions1 (after insurance acceptance and location). Today, virtually everyone should use reputation management software (RMS) to solicit, manage, and respond to reviews. Hospitals and multilocation practices […]

10 UI/UX Principles to Enhance Your Healthcare Website Experience

Is your website easy to use? Is it intuitive? Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful pages. UI/UX ensures your website is In this post, I’ll cover 10 UI/UX design basics that can positively impact your healthcare business. […]

How to Create a Brand Style Guide for Your Healthcare Organization

We’ve written about branding over the years, everything from strategy and concepts to tactics and execution. This time I’d like to focus on what happens when your strategy is said and done. You can now create great content, right? Well, not exactly. You need a brand style guide that communicates your strategy in a guidebook. […]

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