Digital Tracking Technologies & HIPAA: Latest Updates and Ongoing Risks

Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant. To understand these issues better, I invite you to listen to my recent […]

11 Healthcare Marketing Predictions for 2025

As we enter 2025, one thing remains clear: marketing has evolved beyond simply promoting services. Now, it's about connecting authentically, earning trust, and adapting to and meeting the needs of today’s well-informed patients. With my years of experience navigating this fast-paced industry, I believe next year will be pivotal and demand that healthcare organizations position […]

Thought Leadership Marketing with Kate Warnock

How to Elevate Your Content Marketing to Thought Leadership Marketing

What does it really take to stay ahead in healthcare? The answer is thought leadership. Here’s why: It’s about more than just quick wins—it’s a long-term strategy. Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. Together, these can […]

Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Did you know Google changes its algorithm up to 200 times a day? Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. It’s no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. To help […]

How Your Value Proposition Helps Increase Patient Volume and Revenue

Your value proposition is more than just a catchy phrase—it’s a vital tool that piques interest, communicates your brand identity, and compels consumers to book an appointment. And, it can increase patient volume and revenue. Here’s why: Your value proposition is, at its foundation, an essential component of your brand messaging. A quick primer: Together, […]

How Integrated Delivery Systems Are Transforming Healthcare

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to […]

Attract Top Talent with 5 Healthcare Marketing Recruitment Strategies

Workplace Shortages? Attract Top Talent With 5 Healthcare Recruitment Marketing Strategies

You know about competitive compensation, life-enhancing benefits, a supportive company culture, and a healthy work-life balance. But, how do you ensure that your marketing efforts truly differentiate your organization, giving you a competitive edge? We’ve gathered our top recruitment marketing strategies to help position your organization as an employer of choice and attract high-caliber professionals. […]

DTC Marketing for Medical Device and Other Healthcare Organizations

Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices. Together, we explore how medical device and other healthcare organizations […]

The Mental Healthcare Consumer Journey

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Since her session wasn’t recorded at the venue, I interviewed Kathy on our podcast so we could share her insights with our wider audience. Whether your healthcare business […]

Expert Marketing Insights to Grow Your Behavioral Health Business

The stigma surrounding behavioral health is finally fading, consumers are seeking help, and all types of behavioral health businesses are booming. Our Senior Account Director Paul Knipe, Josh Weum, and I were among the presenters at this year’s INVEST Conference, where we shared pivotal strategies to reshape your marketing approach—emphasizing the critical role of authentic […]

Ensure a Healthy Bottom Line with the Marketing Minimum Daily Requirement

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. Still, we often must persuade leadership that all their locations need at least some love—even those with a full census. How can you invest your marketing dollars and energy appropriately across your multilocation portfolio? […]

What Is Influencer Marketing & Is it Safe for Healthcare?

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Together, we explore how this evolving strategy can and should be integrated into your broader marketing […]

Growing Doctor Referrals With Physician Liaisons

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” […]

Direct to Patient Healthcare

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. This podcast is a must-listen for healthcare leaders and primary […]

Workforce Shortages? Attract and Retain Top Talent With Employer Branding

Are you struggling to fill critical positions in your healthcare organization? You’re not alone. With competition for top talent at an all-time high, hospitals and health systems must prioritize employer branding to attract and retain skilled professionals. Why Employer Branding Matters Employer branding isn’t just a marketing buzzword—it’s a critical strategy for healthcare organizations. How […]

How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement. Learn how […]

Business Development Executive

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected]. About the job Are you a seasoned sales professional ready to consult with clients […]

13 Pitfalls That Spell Doom for Google Ad Conversions & How to Fix Them

Managing successful Google Ads campaigns is more than just winning clicks—it’s about converting those clicks into results (e.g., new patients or B2B inquiries). At Healthcare Success, we manage millions of dollars in Google Ads spend for our healthcare clients. We often see the following 13 mistakes tank conversion rates. But don’t worry—13 isn’t unlucky here. […]

How Hospitals Can Safely Use AI for Content Creation

AI is flooding the internet with low-quality healthcare content that hasn’t been medically reviewed for accuracy. While this can (and should) be viewed as a big problem, it’s also a unique opportunity for hospitals and healthcare systems to stand out as trusted patient resources. We recently sat down with Ed Bennett, Founder of MarTech.Health and […]

The Evolution of Search & Its Impact on SEO

Search technology has evolved drastically in recent years. “Stop talking about keywords, start talking about queries,” I said in a meeting. What started as simple keyword matching has transformed into a complex, AI-driven system, significantly impacting how we approach digital marketing and SEO. In this two-part series, I explore the evolution of organic and paid […]

How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing

Stewart GandolfCEO Paul KnipeDirector of Client Service Thanks to rapidly advancing technologies and increased sophistication, healthcare marketing today offers providers and healthcare organizations more growth opportunities than ever before. That’s fortunate because increased healthcare competition, consolidation, rising costs, labor shortages, and regulations certainly haven’t made success any easier in post-pandemic healthcare. Join Healthcare Success’ Stewart […]

Breaking Down the New FTC Ruling on Fake Reviews & Testimonials

On August 14, 2024, the Federal Trade Commission (FTC) introduced a rule banning fake reviews and misleading testimonials to improve marketing transparency and authenticity. As a healthcare organization, you already prioritize ethical practices and HIPAA compliance due to the nature of your business. It’s important to adapt to these new changes to maintain patient trust […]

Mergers & Acquisitions: The Value of Early Preparation

As you might expect, our agency networks with lots of people in the financial world, including investment bankers and private equity firms. To capture today’s M&A trends and insights, I interviewed Andre Ulloa, a Partner and Executive Advisor at M&A Healthcare Advisors (MAHA), a boutique advisory firm and investment bank. Our podcast interview covered a […]

How to Produce Content More Efficiently (Our Best Tips)

The healthcare industry is under immense pressure to produce content quickly. Generative AI might seem like a quick fix, but the industry’s specific challenges often get in the way. Learn how to streamline your content creation process without sacrificing quality or compliance. Here are our best tips: Prioritize Performance Analytics Determining the effectiveness of content […]

SMS Marketing in Healthcare: Revolutionizing Patient Engagement and Outcomes

As healthcare leaders, you are under immense pressure to deliver exceptional care amid rising costs and operational complexities. That’s why so many businesses leverage the power of SMS marketing. Text messaging is a fast and easy way to reduce missed appointments and medication non-compliance. Plus, 20% of patients prefer receiving health information via text message, […]

Why You Shouldn't Blindly Trust Google to Automate Your Google Ads Account

As a leading Google Premier Partner managing millions of dollars in annual Google Ads spend, we strongly advocate for the platform. Our digital team collaborates closely with Google's enterprise team to implement best practices for all our clients. However, we’ve discovered that not all Google recommendations are equally effective. Many of our new clients come to us with ad […]

Tennessee Vein Center

Uncover the strategic journey of Tennessee Vein Center's dominance in the Knoxville market, powered by Healthcare Success's transformative SEO, content marketing, and digital advertising strategies.

The Power of a Homepage Refresh

The Raleigh House, a valued client and marketing partner, had a clear vision: elevate their website's user experience and project an image of luxury and exclusivity. This, they believed, would resonate with their target audience and boost engagement. While a complete website redesign was on the table, we knew we could achieve some "quick wins" […]

Transforming Mental Health Care in Skilled Nursing

Entrepreneurial Insights from a Market Disruptor Market disrupters are drastically changing the healthcare industry, creating more accessible solutions and lucrative business models by addressing unmet needs with innovative solutions and scalable business models. Psych360 was one of the early disruptors to transform access to mental health care in long-term care facilities. According to a National […]

Free Digital Checkup

You’re passionate about growing a thriving healthcare business. Let us help you! At Healthcare Success, our team of experts can help you: Dominate Google searches so healthcare consumers and referrers can find you first Craft a brand that resonates with all your target audiences Differentiate your business from the competition Generate the new business you […]

Oncentric Branding

Oncentric The Work Introduction Video IdentityName and Logos IdentityTagline and Messaging IdentityColor Brand Guidelines Print Website Environmental CureMD partnered with Healthcare Success to develop and launch its new EHR oncology offering. Healthcare Success conceptualized and delivered a comprehensive brand package, including the new brand name, strategy, messaging, identity, visual systems, communications, website, and environmental solutions. […]

How to Perform an SEO Competitor Analysis for Healthcare

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. As a result, you'll need to gain a deeper understanding of your primary and secondary competitors before you can start any new website build, redesign, restructuring project, or digital marketing campaign. You’ll need a competitor analysis for […]

Cure MD Oncentric

Discover how Healthcare Success took CureMD’s oncology-focused sub-brand from idea to impact by crafting a comprehensive branding system that resonates with audiences and positions the brand for success.

How to Market Sensitive Healthcare Topics: A Guide

When my wife Clara met her new workout trainer, he asked, “What can I help you with?” She replied with a smile, “menopause.” She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. But I feel stuck with the way I look and feel. […]

How to Convert Inquiries Into New Patients

Netania LeSenior Marketing Specialist Larissa TownSenior Account Manager How can you create a successful organic social media strategy for your healthcare organization? Join Healthcare Success’ Netania Le and Larissa Town to find out. When you attend, you’ll discover: How to create an engaging social media presence for your organization The advantages and limitations of organic […]

What Is Schema Markup for Healthcare & Why Is It Crucial for Modern SEO?

Schema markup is one of the levers that search engine optimization (SEO) specialists can leverage. Yet, it is surprisingly underutilized, making it an opportune way to increase your healthcare organization’s visibility on search engine results pages (SERPs). According to SEMRush, 92% of the top 10 results in Google Search incorporate schema markup. Although correlation does […]

9 Preventive Healthcare Marketing Strategies

Marketing the importance of preventive healthcare services is challenging, costly, and often conflicts with consumer behavior. Despite these hurdles, the urgency to promote prevention has never been greater. Why? The growing number of people diagnosed with preventable chronic diseases each year is staggering (think cancer cases resulting from smoking and diabetes and heart disease cases […]

Is Your Healthcare Email Marketing HIPAA Compliant?

Is your email marketing HIPAA compliant? Do you have adequate encryption at every step? Are you sure? Remember, even a patient’s email address could be considered PHI if linked to a health condition or treatment. If you are suddenly feeling a little uneasy, I promise you are not alone. Most healthcare marketers are unaware that […]

Organic Social Media in Healthcare

How to Interview Healthcare Experts to Write Exceptional Website Content

Interviewing medical experts is a tried-and-true way to produce original website content. Without that first-hand, unique, and accurate medical knowledge, your content can unintentionally mislead consumers, damage your reputation, and lose search engine rankings. But what if the experts your organization needs are busy doctors? Or you need help building a content strategy? Add to […]

book cover for How To Our Market Your Healthcare Competitor

How to Out-Market Your Healthcare Competitors

Ready to elevate your strategy and out-market even your fiercest competitor? Gain a competitive edge and seize more market share with actionable strategies in our recent eBook, “How to Out-Market Your Healthcare Competitors.” Discover how to: Sign up for your free eBook now!This eBook includes a free subscription to our blog (you can opt-out any […]

Traditional Advertising in Our Digital World

Stewart GandolfCEO, Healthcare Success Charlie DeNataleMedia Buyer Is traditional advertising still relevant in today's highly digital world? In many circumstances, the answer remains a resounding yes. Join veteran media buyer Charlie DeNatale and Healthcare Success CEO Stewart Gandolf as they share updated strategies and tactics vital for traditional advertising success. When you attend, you'll discover: […]

The 7 Ps of Marketing

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. However, today, I like to use an expanded “7 […]

Healthcare Content Marketing Best Practices

Stewart GandolfCEO, Healthcare Success Melanie SaxeDirector of Content With the roll-out of Google’s Helpful Content Update, it’s more important than ever to produce quality content written or reviewed by healthcare experts. In this webinar, we’ll discuss how to create content that is useful to your consumers and rewarded by search engines. Join Healthcare Success’ Stewart […]

What Makes a Healthcare Website Great?

Stewart GandolfCEO, Healthcare Success Brett MaurerCreative Director, Design When considering a new website, many healthcare leaders often feel a mixture of excitement, fear, overwhelm, and even dread. After all, while a successful website can build your brand and business, a mistake can be both disastrous and expensive. Join Healthcare Success’ Stewart Gandolf, and Brett Maurer […]

SEO vs. SEM for Healthcare: The Difference Explained

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. This knowledge helps you: In this blog, we’ll cover the unique roles of SEO and SEM in healthcare marketing and how […]

The Digital Evolution of Traditional Advertising

Explore the enduring significance of traditional advertising amidst the growing importance of digital marketing. Are you ignoring older generations in your marketing strategy by forgoing essential traditional advertising initiatives? If so, you’re probably losing business. A growing number of Gen Xers and older adults still value traditional channels like radio, television, and the occasional well-placed […]

A Healthcare Organization’s Guide to Website & Digital Marketing HIPAA Compliance

HIPAA compliance is crucial for healthcare organizations, their websites, and their digital marketing. Unfortunately, many are dangerously unaware of potential HIPAA violations related to rapidly advancing web tracking technologies. In this eBook, “A Healthcare Organization’s Guide to Website & Digital Marketing HIPAA Compliance,” we share the recent history surrounding HIPAA and tracking technologies, provide education […]

Local SEO for Multilocation Healthcare Providers

Stewart GandolfCEO, Healthcare Success Grant SimmonsSenior SEO Strategist Local SEO can be challenging enough when you need to promote a single location, but things are much more complicated for large, multilocation healthcare systems and multilocation practices. Join Grant Simmons and Stewart Gandolf as they share their secrets to dominating Google local search results. When you […]

Why Your Brand Strategy is Essential to Your Healthcare Digital Marketing Success

Digital marketing strategies fail when they’re not aligned with your brand. Picture this: a cardiac center that prioritizes personalized care and leading-edge technology. This brand champions expertise, compassion, and patient empowerment. What would happen if the marketing department of this brand launched a social media campaign featuring younger hospital staff doing a trendy dance? Imagine […]

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