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Content Marketing for Doctors: How to Create Content They Want & Need

Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]
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Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]
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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.  While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]
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Healthcare Success Launches New Website

Healthcare Success Launches New Website: Here's What You Can Learn

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways:  Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]
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Healthcare Video Marketing Secrets

Healthcare Video Marketing Secrets What better way to learn about how to use video as a healthcare marketing tool, than by way of video? Healthcare Success is pleased to present you six of our favorite, “Healthcare Video Marketing Secrets.” Chapter 1: Use Video to Boost Your Website’s EffectivenessDiscover the many ways video can be used […]
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Healthcare Video Marketing Secrets Video 6

Advanced Healthcare Video Strategies In this, the sixth and final video of our series, “Healthcare Video Marketing Secrets,” we reveal ideas to take your healthcare video marketing to the next level. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]
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Healthcare Video Marketing Secrets Video 5

Successful Healthcare Video Production In the fifth video of our series, “Healthcare Video Marketing Secrets,” we reveal many video production secrets. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video or commercial needs, call (800) 656-0907.
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Healthcare Video Marketing Secrets Video 4

Healthcare Television Commercials In this fourth video of our series, “Healthcare Video Marketing Secrets,” we share strategies to produce and place effective healthcare commercials. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video or commercial needs, call (800) […]
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Healthcare Video Marketing Secrets Video 3

Team Up and Win With Healthcare Video In this third video of our series, “Healthcare Video Marketing Secrets,” we show you how to share your videos with other hospitals, doctors and healthcare organizations. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help […]
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Healthcare Video Marketing Secrets Video 2

Leveraging Your Healthcare Video Content In this second video of our series, “Healthcare Video Marketing Secrets,” we reveal how to get more value and usage from the videos you have created. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]
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Healthcare Video Marketing Secrets Video 1

Use Video to Boost Your Healthcare Website's Effectiveness This first video in our series, “Healthcare Video Marketing Secrets,” describes how to use video in conjunction with your organization’s website. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video […]
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Getting Started With Google Analytics 4 for Healthcare Brands

Getting Started With Google Analytics 4 for Healthcare Brands

Google Analytics is an extremely powerful tool for healthcare businesses.  According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]
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