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Advanced Dermatology PC

Explore how our integrated creative strategy (with SEO, paid digital and HIPAA-compliant solutions) drives meaningful daily appointment growth at key locations and positions Acuity Optical to compete with national retailers.

How to Launch and Consolidate Websites Without Losing All Your Organic Traffic

Launching or consolidating a website? Learn how to protect rankings, traffic, and AI visibility with SEO-first migration strategies built for today’s search landscape.

How AI Chooses or Ignores Your Healthcare Website

How AI Evaluates Your Healthcare Website: Technical SEO, Schema & the Knowledge Graph

For years, technical SEO was treated as a backend hygiene task—important, but largely invisible once it was “done.” That mindset no longer holds. AI-driven search experiences like Google AI Overviews and large language models such as ChatGPT don’t just rank healthcare websites. They interpret, summarize, and decide whether content is trustworthy enough to surface at all—and the signals they rely on are deeply technical. Today, technical SEO has become core visibility infrastructure, not a maintenance checklist. Your brand isn't just a website, it's a dataset—some of which you control, and some of which is floating out off-site. Many brands have not looked at that level of hygiene or how fragmented their identity has become.

How Physical Space Shapes Patient Experience, Brand, and Performance

When healthcare leaders think about improving performance, they typically focus on staffing, technology, workflows, and clinical processes. What often gets overlooked is the impact of the built environment itself. Yet the physical spaces where care is delivered influence everything from patient perceptions and staff engagement to operational efficiency and financial performance.

Google Didn't Lose the AI Race. It Reinvented Search.

Google didn't lose the AI race—it reinvented Search. This article argues that the biggest disruption isn't ChatGPT itself, but a fundamental change in how people discover information. As patients shift from typing keywords to having conversations with AI, Google is evolving Search to match changing consumer behavior while protecting its advertising business. For healthcare organizations, the implications are profound: success is no longer just about ranking well in search results, but ensuring AI systems accurately understand, represent, and recommend your organization throughout the patient journey.

What Is ChatGPT Saying About You?

This article explores how ChatGPT, Google's AI Overviews, Gemini, Claude, and other generative AI tools are changing the patient journey by interpreting healthcare organizations—not just helping patients find them. Stewart Gandolf explains why AI hallucinations are really symptoms of a larger challenge: ensuring your organization is represented accurately, authoritatively, and consistently across the web. Drawing on insights from Healthcare Success's webinar, AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust, the article outlines how healthcare marketers can strengthen digital authority, build patient trust, and prepare their brands for an AI-driven future.

What kind of results and ROI should we expect—and how long will it take?

The honest answer is: it depends on your starting point, market, competitors, and how aggressively you’re willing to invest. A mature, multi‑location brand with a strong reputation will see different timelines than a new entrant in a competitive metro. In general, brand and positioning work tends to show up first in qualitative ways—better clarity, more […]

What happens if things don’t work as expected?

No honest agency can guarantee specific outcomes, and you should be wary of anyone who does. There are simply too many variables in healthcare—market dynamics, internal capacity, competition, and regulatory constraints, to name a few. What we can guarantee is our process and our commitment to transparency. If results aren’t on track, we’ll tell you, […]

How much should we expect to invest with a healthcare marketing agency?

Every organization is different, but most of our clients fall into a few common budget ranges based on their goals and scale. A solo provider testing the waters will invest very differently than a PE‑backed platform rolling out a national growth strategy. As a rule of thumb, you should be prepared to invest enough to […]

How do your fees and contracts work?

We structure engagements to match how sophisticated healthcare organizations actually buy: clear scope, transparent fees, and no surprises. Most of our clients work with us on a combination of strategic projects (for example, new brand or website) and ongoing programs (for example, SEO, paid media, or physician liaison support). In all cases, we define the […]

How do we know if we’re the right fit for Healthcare Success?

Fit is a two‑way street. We’re a specialized agency that works best with organizations that are serious about growth, realistic about timelines, and willing to be candid partners. You’re likely a strong fit if: You’re a hospital, health system, medical group, or PE‑backed platform looking for meaningful growth or a step‑change in your marketing. You […]

How do you help reduce risk when choosing and working with an agency?

Choosing the wrong agency is expensive—financially and reputationally. We try to de‑risk that decision in a few ways: We start with frank conversations about your goals, constraints, and internal realities, not a canned sales pitch. We show you real examples, case studies, and lessons learned from organizations similar to yours. We define what success looks […]

Why Paid Social Works Differently for Patient Acquisition vs. HCP Audiences

Running the same paid social strategy for patients and healthcare professionals is one of the most common and costly mistakes in healthcare digital media. Here’s how to think about each audience separately, and what that means for creative, targeting, and measurement.

Are Your Doctor and Location Pages Quietly Killing Your Visibility in the Age of AI?

AI search is changing how patients find care—and what digital media has to do to reach them. A strategic guide for healthcare leaders navigating paid search, paid social, and programmatic in 2026.

Healthcare provider bandaging a person's leg

Wound Care

Wound care volume is built on referral relationships—physicians, skilled nursing facilities, home health agencies, discharge planners, and hospital service lines that trust your program and send patients consistently. Most wound care organizations invest in that ground game: physician liaisons, relationship outreach, referral development. The best ones also run a parallel digital campaign that makes the […]

B2B Healthcare Marketing Agency

Healthcare Success helps B2B healthcare organizations build stronger brands, generate better leads, and align marketing with sales. We work with SaaS companies, digital health platforms, device and diagnostics firms, pharma and life sciences organizations, and healthcare services companies operating in complex provider and payer environments. Our clients come to us with different challenges. Some need […]

Emma Lasher

Emma brings a strong background in digital advertising and growth marketing within the healthcare space. Having built campaign groups from the ground up, she focuses on a team-centric leadership approach: fostering collaboration, promoting knowledge sharing, and streamlining processes. She is often guided by her early roles, managing and optimizing campaigns across most major paid media […]

House of Brands vs. Branded House: Scaling Healthcare Without Losing Local Trust

Few healthcare executives have had a front-row seat to the growth of three major multi-location healthcare platforms. In this episode, Matt Hall shares lessons from Pacific Dental Services, Platinum Dermatology Partners, and Smile Brands, offering practical insights on brand strategy, acquisitions, culture, and how successful organizations balance enterprise scale with local relevance.

Leading Through the Next Crisis: Lessons from COVID That Apply Right Now

What can healthcare leaders learn from the COVID pandemic that still applies today? Amy Comeau reflects on leadership, communication, trust, and organizational resilience, offering practical lessons for navigating uncertainty, workforce challenges, and future crises.

Digital Media That Actually Reaches HCPs and Healthcare Decision-Makers

A practical guide to the channels, messaging, and targeting strategies healthcare organizations need to reach referring physicians, healthcare professionals, administrators, and executive decision-makers effectively.

Agencies, Consultants & Advisors

At Healthcare Success, we regularly partner with other agencies, consultants, and in‑house teams as part of a larger ecosystem rather than trying to replace them. We’re comfortable acting as a behind‑the‑scenes specialist, a strategic bolt‑on, or a visible collaborator—whatever best serves the mutual client and respects existing relationships. We most often support generalist agencies, niche […]

Do you work with healthcare organizations outside our state or outside the U.S.?

Yes. Healthcare Success works with healthcare organizations across the United States and in select international markets. Our team is built to support organizations with regional, multi-state, and multilocation growth needs, as well as certain international engagements. Do you work with healthcare organizations outside our state or outside the U.S.?

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

This session is part of AI in Healthcare Marketing Week, a virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends. AI is rapidly becoming the front door to healthcare, shaping how patients discover providers, evaluate treatment options, and make care decisions. But as large language models increasingly sit between your organization […]

Did AI Just Kill Marketing Tracking Attribution?

As AI-powered search changes how people discover and evaluate brands, traditional marketing attribution is becoming harder to trust. In this episode, Stewart Gandolf, Brandon Schakola, and Richard Wong discuss how AI is compressing the search funnel, why traffic is becoming a weaker KPI, and what marketers should focus on instead. They explore AI visibility, prompt tracking, media mix modeling, SEO measurement, and why authority and retrievability may matter more than clicks in the years ahead.From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.

Digital Media in the Age of AI: How Healthcare Leaders Should Rethink Paid Search, Paid Social, and Programmatic

AI search is changing how patients find care—and what digital media has to do to reach them. A strategic guide for healthcare leaders navigating paid search, paid social, and programmatic in 2026.

Why Healthcare Leaders Get Scale Wrong

In Part 2 of Stewart Gandolf’s conversation with Smile Brands CEO Steve Bilt, dentistry becomes the case study for a much broader healthcare leadership lesson: sustainable growth comes from solving enduring market problems, reducing friction, and building systems that work before attempting to scale them. From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.

Operations, IT, and Marcom: Natural Enemies or Collaborators?

Healthcare organizations often invest heavily in marketing—but struggle to convert that demand into patient care due to disconnected systems and siloed teams. In this episode, Stewart Gandolf is joined by Nicole Vafadari, Founder of Doret Consulting, to explore how misalignment between marketing, operations, and IT creates friction in the patient journey—and what it takes to fix it. From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.

AI Without Oversight: Why Healthcare Content Can’t Be Left to the Machines

AI is transforming healthcare content—but it’s not a set-it-and-forget-it solution. In this episode, Stewart Gandolf is joined by Melanie Wilson and Mary Hayes to break down how AI is actually used inside a healthcare marketing agency, where it adds value, and where human expertise is still essential. From strategy and SEO to brand voice and patient safety, they explore why AI works best as an accelerant—not a replacement—in healthcare’s high-stakes, “your money, your life” environment.

How One Health System CEO Built a Medical School to Tackle Rural Doctor Shortages

Rural healthcare systems across the U.S. are facing a growing physician shortage—and traditional solutions aren’t enough. In this episode, Stewart Gandolf is joined by Dr. Kenneth Holmen, President and CEO of CentraCare, to discuss how his organization is tackling the problem head-on by helping launch the first new medical school in Minnesota in over 50 years. From workforce shortages and aging populations to siloed systems and outdated thinking, they explore what’s driving the crisis—and how a new, community-centered model for education and healthcare delivery could help solve it.

TMS

TMS and interventional psychiatry are some of the most exciting growth lines in mental health—for you and for the patients you serve. For the right people, these treatments can change the trajectory of a life that has already been through meds and therapy and still isn't where it needs to be. For your platform, group, […]

Execution Beats Ideas: Smile Brands’ Lessons from Building a 600-Location Healthcare Organization

Steve Bilt, CEO and co-founder of Smile Brands, joins Stewart Gandolf to discuss what it takes to scale a 600-location healthcare organization through disciplined execution, leadership alignment, culture, operational focus, and strategic decision-making. Drawing on 25 years of DSO leadership, Steve shares practical lessons on growth, technology adoption, acquisitions, organizational change, and creating sustainable enterprise value.

Underestimating a Successful Marketing Engine Could Cost You Millions

When healthcare marketing is working, it often fades into the background—and that's exactly when organizations are most likely to make costly mistakes. In this article, Stewart Gandolf explores why successful marketing programs are frequently underestimated, the risks of replacing specialized expertise with inexperienced resources, and how executive disengagement can undermine growth. He also examines the critical connection between marketing performance and patient access, highlighting how AI-powered call tracking, attribution, and patient access technologies are transforming the way healthcare organizations measure and improve patient acquisition.

Surgery marketing

Surgery is increasingly consumer-driven. Patients research surgeons, procedures, complication risks, and recovery timelines long before they ever see a referral slip—and they often have real options across hospitals, ASCs, health systems, and private groups. They expect clear information, social proof, and a smooth digital experience, not just a name handed to them in clinic. Healthcare […]

Women's health

Women's health is bigger than OB/GYN and pregnancy. Women expect care that follows them through every life stage—from first periods and contraception through fertility, pregnancy, postpartum, perimenopause, menopause, and healthy aging. They look for integrated support for hormones, sexual wellness, pelvic floor care, mental health, nutrition, and prevention, not a series of disconnected visits. Healthcare […]

Primary Care

Primary care is the front door of the healthcare system and one of its most financially pressured, operationally complex sectors. Family medicine and internal medicine practices manage acute visits, preventive care, chronic disease, value-based contracts, and telehealth—often across multiple locations and in partnership with health systems—while competing with retail clinics, virtual-only providers, and urgent care […]

Functional Medicine

Functional and integrative medicine are built for people who want more than a long life—they want years that are strong, clear, and fully lived. Healthspan, not just lifespan. More energy, sharper cognition, better metabolic health, hormonal balance, and the kind of vitality that makes the years ahead worth having. Your patients aren’t passive healthcare consumers. […]

Pediatrics

Pediatric practices sit at the intersection of family medicine, urgent care, telehealth, and public health. You manage everything from newborn care and vaccines to school and sports physicals, adolescent mental health, and late-night fevers—while competing with urgent cares, retail clinics, online advice, and misinformation, especially around vaccines. Healthcare Success is a pediatric marketing agency that […]

Nephrology

Nephrology and dialysis sit at the center of chronic disease management for patients with advanced kidney disease, hypertension, and diabetes. Nephrologists manage CKD progression, oversee in-center and in-home dialysis, coordinate vascular access, and often participate in transplant evaluation and follow-up—all while operating under tighter margins, value-based contracts, and growing expectations around home therapies. Healthcare Success […]

Men's Health

Men's health now lives across brick-and-mortar clinics, hybrid models, and pure telehealth brands. A patient can tap a few buttons and find Hims, Ro, Roman, BlueChew, Rex MD, Gameday Men's Health, and dozens of other platforms promising quick, discreet solutions for ED, Low T, hair loss, and more. The demand is real and growing. So […]

Interventional radiology

Interventional radiology sits at one of the most competitive intersections in medicine. IR groups are building minimally invasive programs that compete with surgery, vascular medicine, women's health, oncology, pain management, and office-based endovascular care—often within delivery models that give physicians more control over both the patient experience and the economics of growth. That opportunity is […]

Infusion Centers

Outpatient infusion is one of the fastest-growing areas of healthcare, driven by biologics, sustained pressure on hospital costs, and patients who would rather not spend a day in a hospital outpatient department or sit next to oncology patients when that setting isn’t the right fit. Outpatient infusion centers offer a calmer, more convenient experience for […]

Podiatry

Podiatry sits at the intersection of orthopedics, wound care, sports medicine, and chronic disease management. Your physicians treat everything from heel pain and bunions to sports injuries, diabetic foot complications, and limb-threatening wounds—often across multiple locations and in close collaboration with primary care, endocrinology, vascular, and wound care specialists. At the same time, you compete […]

How should private equity-backed platforms think about scaling digital media across multiple brands and markets?

Private equity-backed healthcare platforms should scale digital media with centralized strategy and governance, but local market execution, because each brand and location has different economics, competition, and growth potential. A platform model that treats all markets as interchangeable usually wastes spend and misses demand. Centralization is useful for setting budget rules, measurement standards, compliance processes, […]

What’s the role of digital PR and thought leadership in amplifying paid media and AI search visibility?

Digital PR and thought leadership make paid media more effective by increasing credibility, improving conversion efficiency, and strengthening the authority signals that influence AI search visibility. Paid campaigns can generate attention, but trusted content helps that attention turn into action. This matters more in the AI era because visibility is no longer determined only by […]

How do we tie digital media performance back to actual patient visits, downstream revenue, and physician referrals?

Healthcare organizations tie digital media to real business outcomes by connecting campaigns to scheduled appointments, qualified calls, patient value, and referral activity instead of relying only on clicks, form fills, or platform-reported conversions. That’s harder in healthcare than in most industries, but it’s still the standard that matters. The first challenge is that many healthcare […]

What guardrails do we need for compliant healthcare digital media, including claims, targeting, HIPAA, and platform policies?

Compliant healthcare digital media requires guardrails in targeting, ad claims, landing page experience, and tracking technology, because risk can enter the campaign long before an ad goes live. Compliance should be built into workflow, not treated as a last-minute legal review. The most urgent issue for many healthcare organizations is tracking technology. Standard advertising pixels […]

How does AI-driven targeting and optimization change how we plan and buy digital media in healthcare?

AI-driven targeting and optimization can improve healthcare media performance, but only when the inputs are well defined and the outcomes being optimized actually matter. AI doesn’t remove the need for strategy. It raises the stakes on getting strategy and measurement right. Platforms like Google and Meta now automate large parts of bidding, audience expansion, and […]

How should we adapt paid search and paid social for multi-location providers and service lines?

Multi-location healthcare organizations should treat each location as its own market, because every location is effectively a separate business with different demand patterns, competitors, and patient expectations. A campaign structure built only at the corporate level usually misses local search intent and local conversion behavior. In paid search, that means organizing campaigns or ad groups […]

What types of creative and messaging perform best in healthcare digital campaigns today, especially short-form video?

Authentic, specific, trust-building creative performs best in healthcare digital campaigns, especially in short-form video. Patients respond more strongly to content that feels real and useful than to polished but generic brand advertising. In practice, that usually means physician-forward or staff-forward content. A doctor answering a common question, explaining what to expect from a procedure, or […]

How do we use digital media to support both brand trust and performance, including appointments and referrals, at the same time?

Healthcare digital media works best when brand building and performance marketing are planned together, because trust is what makes conversion possible in healthcare. Patients rarely move from complete unfamiliarity to scheduling a complex procedure after seeing a single ad. They convert more efficiently when they recognize the brand, understand the offering, and feel confidence in […]

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