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What is Black Hat SEO? & How to Prevent Harming Your SEO Campaign

What is Black Hat SEO? & How to Prevent Harming Your SEO Campaign

Google despises black hat SEO techniques. Whether performed intentionally or unintentionally, black hat techniques involve tricking users and search engines to gain rankings. If any site incorporates these practices, Google eventually finds out and penalizes the site accordingly.  These penalties can be as minor as gaining a lower SERP position or as severe as being […]
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Why You Need an ADA Compliant Healthcare Website

Why You Need an ADA Compliant Healthcare Website—and How to Get One

Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities.  The problem? The ADA doesn’t offer clear regulations for a compliant website.  The bigger problem? ADA accessibility lawsuits are on the rise. If your website isn’t accessible to people with disabilities, you could risk […]
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6 Crucial & Updated Medical Device Marketing Strategies

6 Crucial & Updated Medical Device Marketing Strategies

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 billion in 2022 to 964.90 billion in 2030). There are three main reasons for this: The United States has a large aging population and a long history of chronic disease. The Patient Protection and Affordable Care Act of […]
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ADA Compliance

Web Accessibility Made Easy Healthcare Success has partnered with UserWay to provide a powerful, easy way to make your website accessible to everyone. This popular website accessibility solution is designed to satisfy both ADA and WCAG compliance standards. Plus, it helps prevent serious legal risks while enhancing your SEO. The Americans with Disabilities Act (ADA) […]
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Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Planning for 2023: 10 Advanced Strategies for Marketing & Advertising 

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023.  If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]
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Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Google Trends is a powerful but underutilized tool that helps healthcare marketers Conduct search engine optimization (SEO) research, Identify current trends, Find out what people are interested in, And build better, more relevant campaigns. It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across […]
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Patient Recruitment in Clinical Trials

Whether you’re competing with other clinical trials for the exact same patients, struggling with minimal doctor-to-doctor referrals, or lacking clear recruitment tactics, enrolling highly-qualified clinical trial participants is challenging. At Healthcare Success, our team of marketing experts has specialized in finding, attracting, and delivering highly-qualified patient leads to doctors, physicians, and other healthcare providers for […]
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What is Geofencing and How It’s Used in Healthcare

What Is Geofencing and How It’s Used in Healthcare

What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How about offering Indy 500 ticket holders a free consultation at your Low T clinic? Or, providing your specialty services directly to those […]
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12 Tips for Marketing to Affluent Consumers in Healthcare

12 Tips for Marketing to Affluent Consumers in Healthcare

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Of course, that’s often not the case.  Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare […]
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How to Optimize Your Website for Google’s Helpful Content Update

How to Optimize Your Website for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content […]
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Maximize Marketing ROI With Call Tracking for Healthcare

Maximize Marketing ROI With Call Tracking for Healthcare

Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  And truthfully, it’s probably more for many businesses.  Years ago, it was common for healthcare providers to ask, “How did you hear about us?” when you called to schedule an appointment or […]
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10 Ways to Attract New Patients from Key Local Employers

10 Ways to Attract New Patients from Key Local Employers

Help Providers Win New Patients from Large Local Businesses with These Tactics Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Whether it’s a company that's conveniently located across the […]
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