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ChatGPT AI-Generated Content Dangerous for Healthcare?

ChatGPT is an artificial intelligence chatbot that can have human-like conversations, translate, and provide users with information.  It can also write good content. Like, really good.  And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare […]

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Content comes in levels or tiers, and your healthcare website requires the highest level.  Why? Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard.  What’s more, it requires the ability to make the right judgment call when faced with conflicting objectives and deep knowledge of several disciplines, including: […]

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Conversion Rate Optimization Best Practices (Plus, 6 Mistakes to Avoid)

The conversion is the ultimate goal for any website or landing page.  It’s when a user makes a purchase, calls your organization, or makes an appointment. And if you’re like most of our clients, you want to increase your conversion rates.  One of the niche marketing disciplines that helps you do just that is called […]

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20 Tips to Optimize Google Ads for Healthcare

Paid search (aka pay-per-click or PPC) often yields the highest ROI of any digital advertising medium. Our agency, therefore, manages Google Ads for dozens of our clients.  Google Ads (and its much smaller competitor Microsoft) work so well because they target people actively searching for healthcare solutions. Moreover, paid search delivers tremendous advantages and provides […]

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18 Strategies That Make Great Healthcare Website Designs

Your website is—more often than not—the first experience people have with your brand. So having a solid strategy is crucial. Creating an immersive, branded space for users to experience is vital for effective marketing. When you’re strategic, branding and messaging are clear and cohesive across multiple channels, and your website can better support your short- […]

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Why Are Patients So Angry? Plus, Frontliner Tips for Health Leaders

It’s not your imagination. People really are ruder to each other these days.  The pandemic, economy, political unrest, war, and continued uncertainty have taken—and continue to take—a toll on people’s mental health. These all contribute to stress, anxiety, frustration, and anger. And according to Harvard Business Review, frontline workers are taking the brunt of this […]

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The Perils of SEO Over Optimization

SEO is a good thing.  It’s the original bridge between Google search crawlers and people; it is the only way search engines better understand and retrieve what consumers are organically searching for online.  But did you know that you can overdo SEO? It’s called over optimization, and it happens all the time.  A common example […]

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How to Respond to Patient Reviews (+ Free Examples)

It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues.  Responding to patient reviews can be tricky.  According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. […]

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Four Vital Optimizations Required For Digital Marketing Success

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. That’s a shame because true optimization requires a more strategic approach that considers each of the following four factors: Let’s take, for example, paid search (e.g., search engine marketing, SEM, pay-per-click, or PPC). Because it […]

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Why You Should Demand a Team of Healthcare Marketing Specialists

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

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best of 2022 square image

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. I’ve compiled some of our most significant posts here, so you can easily reference them as you move into 2023. All Consuming Consumerism: Major Shifts & […]

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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. It’s time to pay attention to what competitors offer and find ways to remove unnecessary obstacles to care.  In this blog, I share nine healthcare marketing trends you […]

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