Healthcare Branding Misconception: “The Community Already Knows Us!”

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

You and your staff know exactly why patients should choose your practice or hospital. You’ve probably got a great team and impressive expertise. And you truly care about the needs of your patients. But is this enough to keep patients coming back? Lately, other healthcare organizations have been improving their products and services in ways […]

Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer […]

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people’s lives. And if you’re in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]

Taking photo of vegetables for healthy instagram

Recently, we’ve heard a lot more practice and hospital marketing leaders talking about Instagram marketing. Healthcare may have been slow to adopt social media marketing and advertising techniques in the past. But today’s healthcare professionals are open to exploring new platforms…as long as it’s the right fit for their audiences. Not sure what Instagram has […]

An image of Amazon Alexa HIPAA compliant device

The internet was in a bit of an uproar this week after Amazon admitted that employees listen to select customer conversations with Alexa, Amazon’s voice-enabled assistant. Yet, the tech giant seems unfazed by the news, noting that employees only listen to a handful of recordings with the ultimate goal of improving communications. In fact, Amazon’s […]

In the business of healthcare, the level of care you provide will always be the most important thing. However, that doesn’t mean that doctors, hospitals, and practice groups should ignore those “little” things that can make or break a patient’s experience. These 5 seemingly small details can mean stronger reviews, better word-of-mouth, and, ultimately, better […]

In the past few years, healthcare organizations have finally embraced social media as an important part of their marketing strategies. But while many doctors, hospitals, and organizations use platforms like Facebook, Instagram, and Twitter to advertise and to keep in touch, Snapchat is a new frontier for most of us. Is Snapchat the right fit […]

We often tell our healthcare marketing clients that “set it and forget it” is an awful policy when it comes to paid digital advertising. It’s so important to continue to track your ads, reallocate your budget, and test to find out what works and what doesn’t. When you advertise with Google, you have access to reporting […]

Healthcare Branding Misconception: “The Community Already Knows Us!”

The Best Healthcare Marketing Starts with Improving Your Product Offering

Direct Mail Is NOT Dead: 5 Reasons It Still Works for Healthcare

Amazon Alexa Is HIPAA Compliant: What’s Next?

5 “Little” Details That Affect Patient Retention/Conversions

Can Healthcare Marketers Benefit from Snapchat Advertising?

Big Changes Coming to Google Ads: No More “Average Position” Metric

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