Google’s Responsive Search Ad Changes: What You Need to Know

Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your daily advertising budget, and periodically checking your analytics are long gone. Even as I write this, the very idea seems archaic, and I suppose it is when you consider how […]

Read More


Four Reasons Facebook & Instagram Advertising Are Essential for Healthcare Marketing

How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If it’s not something you’re taking seriously in 2022, you’re missing out on a massive opportunity to attract new audiences, increase awareness, drive conversions, and improve your bottom line. With approximately […]

Read More


What is Integrated Marketing and Why It’s Crucial for Healthcare Brands

Business leaders in every industry understand that morale starts at the top.  When the C-suite is aligned and shares a unified, consistent message throughout the entire organization, it instills loyalty, trust, and confidence in your brand, mission, and goals.  Ideally, marketing relays this message to your consumers.  But since marketing happens in many channels, or […]

Read More


What is Programmatic Advertising? Plus, 9 Tips on How to Get Started

The digital advertising industry is constantly evolving.  One major evolution is in the way people buy ads in the first place.  The traditional method was a manual, complicated process.  But recent technological advancements – such as programmatic advertising – have improved and automated the way people buy and sell online ads.   Programmatic digital advertising is […]

Read More


Social Media in Healthcare: 7 Ways to Increase Consumer Engagement in 2022

Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United States alone, eight in 10 internet users search for health information online and 74% of these people use social media. Consumers are returning to their favorite social media platforms time and again to get the information […]

Read More


How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

Targeted advertising is powerful and effective.   It relies on data about who your audience is and what they are looking for.  Up until recently, advertisers had easy access to valuable third-party data and targeting options from giants like Google and Apple. These companies gathered this data through cookies, hence the name, third-party cookies.  But things […]

Read More


Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023.  Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]

Read More


7 Strategies for Healthcare Marketing to Gen Z Consumers 

They are barely 21. They’re the first digital natives. And…they are very stressed.  Gen Z, or Zoomers, are significantly impacted by today’s news, politics, culture, and climate issues. In the latest survey conducted by The Harris Poll on behalf of the American Psychological Association, Gen Zers reported high stress levels, more than any other group, […]

Read More


Continue

Your proposal will include:


Competitor Intel Icon
Competitor Intel
Recommendations Icon
Recommendations
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions