Category: Physician Marketing

Don’t Go Off Your Marketing Meds

If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their current patient volume is just fine. They’re ready to stop the marketing and […]

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15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

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Is Your Medical Website HIPAA Compliant?

[INSTALLMENT – A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn’t legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) […]

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7 Easy Ways to Lose Business Revenue Without Knowing It

Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine is a profession, but healthcare is a business. Ultimately, for every hospital and healthcare […]

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Recommended Healthcare Marketing Conferences 2018

Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and […]

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Negative Online Reviews: 10 Things to Do About Stinkers and Trolls

Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]

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Top 10 Best-in-Class Healthcare Marketing Trends for 2018 Success

Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a solid return on investment—are always demanding. To achieve a new level of success in the New Year, industry leaders and marketing […]

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10 Best Practices to Create a Patient-Centered Hospital Website

A major hallmark of delivering patient-centered care is convenience. Today’s hospital and medical practice patient has become a sophisticated consumer. This is someone ready and willing to select a hospital or provider based on the quality and ease of service that truly puts the patient first. Millennials—the largest of the demographic groups—want and expect health […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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