Healthcare “News You Can Use”: A Guide for Newsjacking

Last Updated on May 8, 2019 by Stewart Gandolf

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]

Don’t Go Off Your Marketing Meds

Last Updated on June 3, 2019 by Stewart Gandolf

photo of hand holding pills that represent marketing medicine

If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their current patient volume is just fine. They’re ready to stop the marketing and […]

Is Your Medical Website HIPAA Compliant?

Last Updated on June 7, 2019 by Stewart Gandolf

child in costume looking at HIPAA compliant website

[INSTALLMENT – A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn’t legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) […]

7 Easy Ways to Lose Business Revenue Without Knowing It

Last Updated on June 4, 2019 by Stewart Gandolf

Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine is a profession, but healthcare is a business. Ultimately, for every hospital and healthcare […]

Recommended Healthcare Marketing Conferences 2018

Last Updated on June 4, 2019 by Kathy Roy Gaughran

photo of audience at a healthcare marketing conference

Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and […]

Negative Online Reviews: 10 Things to Do About Stinkers and Trolls

Last Updated on June 5, 2019 by Kathy Roy Gaughran

green thumb up, orange thumb sideways, and red thumb down representing negative online reviews

Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]

Top 10 Best-in-Class Healthcare Marketing Trends for 2018 Success

Last Updated on June 5, 2019 by Stewart Gandolf

Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a solid return on investment—are always demanding. To achieve a new level of success in the New Year, industry leaders and marketing […]

10 Best Practices to Create a Patient-Centered Hospital Website

Last Updated on June 6, 2019 by Peter Do

computer on patient centered hospital website

A major hallmark of delivering patient-centered care is convenience. Today’s hospital and medical practice patient has become a sophisticated consumer. This is someone ready and willing to select a hospital or provider based on the quality and ease of service that truly puts the patient first. Millennials—the largest of the demographic groups—want and expect health […]

When Patients Leave: Why They Fire the Doctor

Last Updated on June 4, 2019 by Stewart Gandolf

Most doctors are well respected, even beloved, by the vast majority of patients. In the broad spectrum of patient-provider relationships, physicians have a positive head start. As the widely held and generally correct stereotype goes, skilled and experienced professionals in the healing arts are intelligent, well educated who do good for patients and the community […]

6 Ways to Intensify Digital Word-of-Mouth

Last Updated on June 6, 2019 by Peter Do

More than a few physicians have gone into practice with the expectation, wish or hope, that marketing or advertising was mostly unnecessary. They believed that they would inspire a word-of-mouth-only (WOM) practice, and patient and professional referrals would do it all. Related: 9 Essential Steps to Improve Doctor Ratings Online That concept was popular, but […]

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