Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. At approximately 68.6 million strong, Baby Boomers remain a formidable and highly-valuable consumer segment. Unfortunately, when building their marketing strategies, many marketers fail to […]
It’s not your imagination. People really are ruder to each other these days. The pandemic, economy, political unrest, war, and continued uncertainty have taken—and continue to take—a toll on people’s mental health. These all contribute to stress, anxiety, frustration, and anger. And according to Harvard Business Review, frontline workers are taking the brunt of this […]
Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” And truthfully, it’s probably more for many businesses. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” when you called to schedule an appointment or […]
10 Ways To Deal With Angry Patients and Why You Definitely Should By Stewart Gandolf, Chief Executive Officer When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal […]
Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]
Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]
By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals […]
Get expert advice on today’s latest physician liaison strategies to build doctor referrals.
COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]
The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It's a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]
If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their current patient volume is just fine. They're ready to stop the marketing and […]
[INSTALLMENT - A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn't legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) […]
Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine is a profession, but healthcare is a business. Ultimately, for every hospital and healthcare […]
Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and […]
Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]
Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a solid return on investment—are always demanding. To achieve a new level of success in the New Year, industry leaders and marketing […]
A major hallmark of delivering patient-centered care is convenience. Today’s hospital and medical practice patient has become a sophisticated consumer. This is someone ready and willing to select a hospital or provider based on the quality and ease of service that truly puts the patient first. Millennials—the largest of the demographic groups—want and expect health […]
Most doctors are well respected, even beloved, by the vast majority of patients. In the broad spectrum of patient-provider relationships, physicians have a positive head start. As the widely held and generally correct stereotype goes, skilled and experienced professionals in the healing arts are intelligent, well educated who do good for patients and the community […]
More than a few physicians have gone into practice with the expectation, wish or hope, that marketing or advertising was mostly unnecessary. They believed that they would inspire a word-of-mouth-only (WOM) practice, and patient and professional referrals would do it all. Related: 9 Essential Steps to Improve Doctor Ratings Online That concept was popular, but […]
Resolved: 2018 will be a time for thoughtful positive planning to achieve greater business success. The best or the worst of every marketing year is the fourth and final quarter. For some hospitals and medical groups, unfortunately, this is a red flag danger zone. It’s hard to say what caused the year-end period to become a […]
Nearly 100 percent of the hospitals and medical practices that we meet in the course of a year want their business to expand. These are the marketing savvy doctors and communications professionals who recognize that medicine is a profession, but healthcare is a business. They usually represent the premier providers in a region—already holding a […]
[First of two parts. For 2018 planning and beyond.] It’s downright tough, but to consistently attract new patients, hospital executives, doctors and marketing professionals contend with a changing landscape. Tracking with the latest trends and visions in healthcare marketing is a future-think exercise in planning. When you have the time for a high-altitude view, a […]
Every savvy marketing executive knows the John Wanamaker (1838-1922) quote: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Somewhere in his distinguished career, John must have found the answer. More than 150 years later, it turns out he was exceptionally successful in retail merchandising, and to […]
