We are a vein center in Central PA and I attended the Health Care Success Seminar in the Summer of 2012. Prior to that we had experienced steady growth in our practice, but in the spring/summer of 2012, several other vein centers in our area opened, and a hospital health system began to purchase referring practices. All of that activity threatened our referral base. We saw a leveling off of growth and subsequently began to experience a fall off in referrals.
Healthcare Success re-branded our name, trained our receptionists and physician liaison, optimized our website, created pay-per-click and SEO campaigns, and used a multimedia approach in our advertising, which included internal marketing, TV, radio, print, outdoor billboards and public relations. Once ‘critical mass’ was reached, we began to experience an increase in our new patient volume. Last month, we saw the largest number of new patients since we opened in 2007. We are very pleased with the response to the advertising to date.