I found the marketing CD set very useful. The CDs were entertaining and easy to listen to. They were well organized, had a good flow, and took a complex subject and made it easy to understand, using real world examples. I enjoyed hearing different subjects addressed by the 2 experts. I learned a lot from them about what doesn’t work, as well as what does, backed up by data they shared. I found the internet marketing CD particularly timely, as we are just setting up our website. The set as a whole had many practical suggestions that we can use in our day-to-day practice, and improved our understanding of marketing techniques. This knowledge will save us time and help us to avoid marketing mistakes, saving us money as well. I have also had my staff listen to the CDs, so that we are all on the same page, and all participating in our marketing plan. I would highly recommend them to professionals interested in getting started marketing their practices.
Jacqueline C. Castagno, MD
Specialty Gynecology, PC, Dunwoody, GA