Phase 1: Marketing Plan
As your “marketing doctors,” we always start by asking you and your team where it hurts. Common pain points include low marketing return-on-investment, aggressive competition, declining patient counts or sales, brand confusion, poor digital presence, a lack of internal alignment, budget limitations, lack of marketing capabilities, current agency mismatch, and flawed data, or outdated marketing methods.
Our “patient history and exam,” will include a review of your objectives, target audiences, competitors, strengths, weaknesses, opportunities, threats, current branding and creative, online presence (organic and paid), traditional advertising, patient experience, HCP referral patterns, and more.
Then, we will tailor your marketing plan (aka “treatment plan”) to your exact needs and the marketing outcomes your brand deserves. Your Strategist and process experts will provide specific recommendations for every aspect of your healthcare marketing, including brand strategy, website(s), digital marketing (including paid search, paid social, SEO, programmatic, reputation), creative, art, copy, programming, and more.