Phase 1: Marketing Plan

As your “marketing doctors,” we always start by asking you and your team where it hurts. Common pain points include low marketing return-on-investment, aggressive competition, declining patient counts or sales, brand confusion, poor digital presence, a lack of internal alignment, budget limitations, lack of marketing capabilities, current agency mismatch, and flawed data, or outdated marketing methods.  

Our “patient history and exam,” will include a review of your objectives, target audiences, competitors, strengths, weaknesses, opportunities, threats, current branding and creative, online presence (organic and paid), traditional advertising, patient experience, HCP referral patterns, and more.

Then, we will tailor your marketing plan (aka “treatment plan”) to your exact needs and the marketing outcomes your brand deserves. Your Strategist and process experts will provide specific recommendations for every aspect of your healthcare marketing, including brand strategy, website(s), digital marketing (including paid search, paid social, SEO, programmatic, reputation), creative, art, copy, programming, and more.

Once we have a solid marketing plan, we can build your brand and produce required marketing assets (e.g., ADA-compliant websites, paid ads, social media campaigns, brochures, collateral, advertisements, TV and radio commercials, and more). 

When appropriate, we can even train your team to properly deploy materials, manage inquiries, build doctor referrals, and provide an excellent patient experience.

Promoting your brand across strategic online and offline channels is just the beginning. Healthcare marketing services and campaigns require continuous nurturing and refinement to perform their best. We provide a myriad of day-to-day activities to ensure your efforts are being seen—and responded to—by high-value prospective and existing patients. 

Our team includes experts in media buying and placement, online buying, healthcare content marketing strategy, search engine optimization (SEO), social media, and many other areas pertinent to today’s complex marketing environment.

Your marketing is only as good as its performance in the marketplace. That’s why a major component of our healthcare marketing services is compiling and analyzing campaign data. This can include call tracking, call recording, and call sampling, allowing you to see exactly who responds to your campaigns and how your staff handles those inquiries and sets appointments. 

Our comprehensive data analysis services also include analyzing website analytics and tracking online behavior, which tells us how your site is being used and what users respond to. Once we have adequate data to analyze how your campaigns are performing, we’ll adjust as appropriate to ensure your campaigns are performing at optimal levels.