We partner with healthcare clients to deliver best practices healthcare marketing services that drive results.
At Healthcare Success, we pride ourselves on growing successful, long-term partnerships with our clients. While some clients ask for help with projects (e.g. creative or branding), or ongoing healthcare marketing services (e.g. SEO or digital advertising), the vast majority hire us as their true marketing partner.
Some clients call us their marketing agency of record, others refer to us as their “off-site” marketing department, and still, others say we are their go-to resource for anything and everything marketing-related. Whatever the label, our clients hire us to motivate patients and other healthcare consumers into action, build brands, and ethically influence healthcare professionals (HCPs).
Healthcare marketing is all we do. Our singular mission is to grow your brand and deliver tangible results.
Our deep experience in healthcare marketing services spans nearly every type of healthcare organization (healthcare brands, health systems, hospitals, multilocation practices, life sciences, and payers), uniquely qualifying us to help you achieve your goals.
As your “marketing doctors,” we always start by asking you and your team where it hurts. Common pain points include low marketing return-on-investment, aggressive competition, declining patient counts or sales, brand confusion, poor digital presence, a lack of internal alignment, budget limitations, lack of marketing capabilities, current agency mismatch, and flawed data, or outdated marketing methods.
Our “patient history and exam,” will include a review of your objectives, target audiences, competitors, strengths, weaknesses, opportunities, threats, current branding and creative, online presence (organic and paid), traditional advertising, patient experience, HCP referral patterns, and more.
Then, we will tailor your marketing plan (aka “treatment plan”) to your exact needs and the marketing outcomes your brand deserves. Your Strategist and process experts will provide specific recommendations for every aspect of your healthcare marketing, including brand strategy, website(s), digital marketing (including paid search, paid social, SEO, programmatic, reputation), creative, art, copy, programming, and more.
Once we have a solid marketing plan, we can build your brand and produce required marketing assets (e.g., ADA-compliant websites, paid ads, social media campaigns, brochures, collateral, advertisements, TV and radio commercials, and more).
When appropriate, we can even train your team to properly deploy materials, manage inquiries, build doctor referrals, and provide an excellent patient experience.
Promoting your brand across strategic online and offline channels is just the beginning. Healthcare marketing services and campaigns require continuous nurturing and refinement to perform their best. We provide a myriad of day-to-day activities to ensure your efforts are being seen—and responded to—by high-value prospective and existing patients.
Our team includes experts in media buying and placement, online buying, healthcare content marketing strategy, search engine optimization (SEO), social media, and many other areas pertinent to today’s complex marketing environment.
Your marketing is only as good as its performance in the marketplace. That’s why a major component of our healthcare marketing services is compiling and analyzing campaign data. This can include call tracking, call recording, and call sampling, allowing you to see exactly who responds to your campaigns and how your staff handles those inquiries and sets appointments.
Our comprehensive data analysis services also include analyzing website analytics and tracking online behavior, which tells us how your site is being used and what users respond to. Once we have adequate data to analyze how your campaigns are performing, we’ll adjust as appropriate to ensure your campaigns are performing at optimal levels.
When you partner with Healthcare Success, you’ll have a full team of healthcare marketing specialists, working together to meet your goals. We continuously monitor your campaigns and provide access to your marketing results on our reporting platform, 24 hours a day.
What’s more, we’ve honed this team approach over the last 20+ years, allowing us to offer our clients unsurpassed expertise while maintaining competitive fees.
At Healthcare Success, we offer you seasoned healthcare marketing consultants with true expertise at every level. So, there’s no reason to settle and try to manage multiple vendors or make up for your agency’s lack of healthcare or marketing expertise.
We help you with marketing strategy and planning, data-driven marketing campaigns, and compelling creative. We invite you to give us a call at 800-656-0907.
