Doctors and hospitals can educate patients on the safety and importance of COVID-19 vaccines. Learn how to craft your message.
How Doctors and Hospitals Can Help Defeat COVID-19 Vaccine Resistance and Misinformation
Is COVID the Rx for the Pharmaceutical Industry’s Reputation?
As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]
Is Big Tech Taking Over Healthcare? What You Should Know
“Big Tech”—companies like Amazon, Google, and Apple—is taking over healthcare. At least, that’s what the news headlines would have us believe. These companies and more have made huge announcements just within the past 6 months about their plans for transforming the healthcare industry. Some announcements about Big Tech in healthcare, like Amazon’s pursuit of a […]
Explainer Videos for Healthcare: Popular, Versatile & Effective
It’s not clear who coined the label “explainer videos.” But in healthcare marketing, there’s a three-minute visual fastball just about everywhere these days. The term might have become “A/V CliffsNotes,” or “Visual Elevator Pitch,” or “Video Demo.” Regardless of the name, this is a quick communications tool that presents a short-and-sweet informational or educational snapshot. […]
10+ Need-to-Know Facts About Being Lost or Found Online
It’s no secret that the Internet has become the new front door for healthcare providers and hospitals. And Google searches are primary pathways for that lead to health-related information, medical practices and professional care. They dictate being lost or found online. Without a strong online presence, providers and practices simply disappear from view. Three-quarters (75 percent) […]
Retooling Healthcare Marketing for the Small Screen
Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone […]
Perspective: The State of Patient Experience [Podcast]
[Leadership Podcast Series] In this conversation with Stewart Gandolf, CEO of Healthcare Success, Dr. James Merlino, president and chief medical officer of the strategic consulting division at Press Ganey provides an insightful perspective on healthcare’s evolving landscape, significant leadership issues and the state of patient experience. Prior to joining Press Ganey, Dr. James Merlino—also a practicing surgeon—was […]
Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today
Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership. Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-looking marketing professionals. As a component of health transformation, […]
Hospital Marketing: Medicare Payments Collide with Delivery System Reform
It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare communications professionals are focused on Health and Human Services’ increasing emphasis on “quality-based payments,” “patient-centered systems” and “delivery system reforms.” There’s far less mainstream news […]
How High-Deductible Insurance Fuels Momentous Healthcare Shifts
Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly more than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. There have probably been more significant changes in the nation’s healthcare delivery system—for providers, hospitals, employers and health insurance—between 2010 […]
