Is Big Tech Taking Over Healthcare? What You Should Know

Last Updated on February 11, 2020 by Peter Do

“Big Tech”—companies like Amazon, Google, and Apple—is taking over healthcare. At least, that’s what the news headlines would have us believe. These companies and more have made huge announcements just within the past 6 months about their plans for transforming the healthcare industry. Some announcements about Big Tech in healthcare, like Amazon’s pursuit of a […]

Explainer Videos for Healthcare: Popular, Versatile & Effective

Last Updated on June 5, 2019 by Peter Do

doctor holding iPad type device showing hour glass

It’s not clear who coined the label “explainer videos.” But in healthcare marketing, there’s a three-minute visual fastball just about everywhere these days. The term might have become “A/V CliffsNotes,” or “Visual Elevator Pitch,” or “Video Demo.” Regardless of the name, this is a quick communications tool that presents a short-and-sweet informational or educational snapshot. […]

10+ Need-to-Know Facts About Being Lost or Found Online

Last Updated on June 4, 2019 by Stewart Gandolf

404 code on sign hanging over orange cone

It’s no secret that the Internet has become the new front door for healthcare providers and hospitals. And Google searches are primary pathways for that lead to health-related information, medical practices and professional care. They dictate being lost or found online. Without a strong online presence, providers and practices simply disappear from view. Three-quarters (75 percent) […]

Retooling Healthcare Marketing for the Small Screen

Last Updated on June 5, 2019 by Steven Jacobs

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone […]

Perspective: The State of Patient Experience [Podcast]

Last Updated on September 27, 2016 by Stewart Gandolf

[Leadership Podcast Series] In this conversation with Stewart Gandolf, CEO of Healthcare Success, Dr. James Merlino, president and chief medical officer of the strategic consulting division at Press Ganey provides an insightful perspective on healthcare’s evolving landscape, significant leadership issues and the state of patient experience. Prior to joining Press Ganey, Dr. James Merlino—also a practicing surgeon—was […]

Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today

Last Updated on June 4, 2019 by Stewart Gandolf

Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership. Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-looking marketing professionals. As a component of health transformation, […]

Hospital Marketing: Medicare Payments Collide with Delivery System Reform

Last Updated on June 6, 2019 by Stewart Gandolf

It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare communications professionals are focused on Health and Human Services’ increasing emphasis on “quality-based payments,” “patient-centered systems” and “delivery system reforms.” There’s far less mainstream news […]

How High-Deductible Insurance Fuels Momentous Healthcare Shifts

Last Updated on June 4, 2019 by Stewart Gandolf

Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly more than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. There have probably been more significant changes in the nation’s healthcare delivery system—for providers, hospitals, employers and health insurance—between 2010 […]

Will Pay-for-Performance Make You a Better Doctor?

Last Updated on June 7, 2019 by Stewart Gandolf

At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes, more medical errors or higher costs. Taking a playbook page from the corporate world, financial incentives and penalties are intended to drive performance improvements in healthcare delivery. But […]

Affordable Care: Your Prospective Patients Are Mighty Confused

Last Updated on June 6, 2019 by Stewart Gandolf

"Hello My Name Is" Sticker reading "ObamaCare"

When it comes to healthcare reform, a big chunk of the community that you serve—and audiences you want to reach with hospital and medical marketing—simply may not know what you’re talking about (or care). Our caution here is to deliver meaningful marketing and advertising messages to the right level of consumer awareness. Ongoing polls suggest […]

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