Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Last Updated on May 17, 2021 by Stewart Gandolf

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

The Latest Physician Liaison Strategies for Building Doctor Referrals

Last Updated on February 24, 2021 by Stewart Gandolf

A woman sitting at her desk being handed a variety of tasks.

Get expert advice on today’s latest physician liaison strategies to build doctor referrals.

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

Last Updated on May 20, 2020 by Stewart Gandolf

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

Vein Practice Marketing Strategies to Implement Now

Last Updated on May 20, 2020 by Stewart Gandolf

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

Last Updated on May 16, 2020 by Stewart Gandolf

Doctor performing telemedicine and telehealth with laptop, tablet and cell phone

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

Direct Mail Is NOT Dead: 5 Reasons It Still Works for Healthcare

Last Updated on May 22, 2019 by Stewart Gandolf

Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer […]

How to Set Up Your Healthcare Social Media Profiles for Success

Last Updated on May 15, 2019 by Stewart Gandolf

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people’s lives. And if you’re in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]

Healthcare “News You Can Use”: A Guide for Newsjacking

Last Updated on May 8, 2019 by Stewart Gandolf

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]

5 “Little” Details That Affect Patient Retention/Conversions

Last Updated on April 10, 2019 by Kathy Roy Gaughran

In the business of healthcare, the level of care you provide will always be the most important thing. However, that doesn’t mean that doctors, hospitals, and practice groups should ignore those “little” things that can make or break a patient’s experience. These 5 seemingly small details can mean stronger reviews, better word-of-mouth, and, ultimately, better […]

Don’t Miss These 7 Free (Or Cheap) Healthcare Marketing Opportunities

Last Updated on June 3, 2019 by Kathy Roy Gaughran

free healthcare marketing: doctor gives tv interview

Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]

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