Most healthcare marketing reports are packed with vanity metrics that don’t answer a CEO’s real question: does this actually work? Learn which operating and growth metrics to put at the center of your executive reporting, how to connect campaigns to cases, revenue, and deals, and how better tracking infrastructure can finally prove marketing’s impact for providers and healthcare vendors.
Many healthcare websites are filled with outdated, internally focused service, condition, and educational content. Learn how to improve what you already have so patients and AI systems can clearly understand what you offer.
Launching or consolidating a website? Learn how to protect rankings, traffic, and AI visibility with SEO-first migration strategies built for today’s search landscape.
For years, technical SEO was treated as a backend hygiene task—important, but largely invisible once it was “done.” That mindset no longer holds.
AI-driven search experiences like Google AI Overviews and large language models such as ChatGPT don’t just rank healthcare websites. They interpret, summarize, and decide whether content is trustworthy enough to surface at all—and the signals they rely on are deeply technical.
Today, technical SEO has become core visibility infrastructure, not a maintenance checklist.
Your brand isn't just a website, it's a dataset—some of which you control, and some of which is floating out off-site. Many brands have not looked at that level of hygiene or how fragmented their identity has become.
Running the same paid social strategy for patients and healthcare professionals is one of the most common and costly mistakes in healthcare digital media. Here’s how to think about each audience separately, and what that means for creative, targeting, and measurement.
AI search is changing how patients find care—and what digital media has to do to reach them. A strategic guide for healthcare leaders navigating paid search, paid social, and programmatic in 2026.
AI Overviews and answer engines are quietly changing who shows up as “the answer” in healthcare search. Learn how to adapt your SEO strategy so your website stays visible in AI driven results.
Most healthcare websites quietly lose high-value actions because their UX was designed for committees, not users. Learn how patient-first UX reduces anxiety and lifts appointments, inquiries, and ROI.
Your website is—more often than not—the first experience people have with your brand. So having a solid strategy is crucial. Creating an immersive, branded space for users to experience is vital for effective marketing. When you’re strategic, branding and messaging are clear and cohesive across multiple channels, and your website can better support your short- […]
SEO is a good thing. It’s the original bridge between Google search crawlers and people; it is the only way search engines better understand and retrieve what consumers are organically searching for online. But did you know that you can overdo SEO? It’s called over optimization, and it happens all the time. A common example […]
Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities. The problem? The ADA doesn’t offer clear regulations for a compliant website. The bigger problem? ADA accessibility lawsuits are on the rise. If your website isn’t accessible to people with disabilities, you could risk […]
Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]
When our healthcare marketing agency started, healthcare was a very niche category. We were one of the few agencies working directly with medical and dental practices and hospitals of all sizes, patient volumes, and revenues. Now, as we've expanded our healthcare marketing, healthcare content marketing has become fiercely competitive. Providers and health systems are all […]
Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. […]
Let’s face it: doctors aren’t web designers. You certainly have a say on what goes into your website—but designers spend years learning about user experience, and cultivating an eye for design. Although you have access to medical stock photos and an advanced camera phone (we're assuming), it can be tough to choose the photography for […]
You’ve got a decent website. Now, you just need people to find it. Search engine optimization (SEO) is all about changing the content, performance, and user experience of your website in order for it to appear higher in the search engines (such as Google and Bing). This is more important for hospitals and medical practices […]
In healthcare, we see this all the time. A patient walks into a medical practice looking perfectly fine. But after some blood work, it turns out the healthy-looking patient has a hidden illness. As marketers, we see the same thing happen with websites. A physician or even an amateur web designer may think a website […]
It's official: the number of Google searches coming from mobile devices has exceeded the number of searches coming from desktop. Nearly 60% of search traffic comes from mobile devices, which means more and more prospective patients are viewing your hospital or practice website from a smartphone—not from a home computer. Now, after a year and […]
