4 Essential Elements of a Healthcare Content Marketing Strategy

Last Updated on August 7, 2019 by Kathy Roy Gaughran

When our healthcare marketing agency started, healthcare was a very niche category. We were one of the few agencies working directly with medical and dental practices and hospitals of all sizes, patient volumes, and revenues. Now, as we’ve expanded our healthcare marketing, healthcare content marketing has become fiercely competitive. Providers and health systems are all […]

10 Healthcare Website Design Tips that Deliver Patients

Last Updated on June 4, 2019 by Stewart Gandolf

Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. […]

6 Glaring Photography Mistakes We See on Hospital and Practice Websites

Last Updated on May 28, 2019 by Peter Do

Let’s face it: doctors aren’t web designers. You certainly have a say on what goes into your website—but designers spend years learning about user experience, and cultivating an eye for design. Although you have access to medical stock photos and an advanced camera phone (we’re assuming), it can be tough to choose the photography for […]

5 Things Doctors Get Wrong about Search Engine Rankings

Last Updated on May 30, 2019 by Steven Jacobs

You’ve got a decent website. Now, you just need people to find it. Search engine optimization (SEO) is all about changing the content, performance, and user experience of your website in order for it to appear higher in the search engines (such as Google and Bing). This is more important for hospitals and medical practices […]

Why the Best Looking Medical Website Designs Still Fail

Last Updated on May 30, 2019 by Stewart Gandolf

photo of computer on desk with text reading "WWW."

In healthcare, we see this all the time. A patient walks into a medical practice looking perfectly fine. But after some blood work, it turns out the healthy-looking patient has a hidden illness. As marketers, we see the same thing happen with websites. A physician or even an amateur web designer may think a website […]

Mobile-First Indexing: What Does It Mean for Medical Websites?

Last Updated on June 5, 2019 by Steven Jacobs

google on person's iPhone and computer representing mobile first indexing

It’s official: the number of Google searches coming from mobile devices has exceeded the number of searches coming from desktop. Nearly 60% of search traffic comes from mobile devices, which means more and more prospective patients are viewing your hospital or practice website from a smartphone—not from a home computer. Now, after a year and […]

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