A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

Last Updated on April 27, 2021 by Stewart Gandolf

Female CEO posing for a photo with the office building and river behind her.

In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.

How to Create a Strong Hospital Brand that Attracts the Modern Consumer

Last Updated on March 23, 2021 by Stewart Gandolf

Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Last Updated on August 18, 2020 by Stewart Gandolf

Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Last Updated on July 8, 2020 by Stewart Gandolf

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Last Updated on April 27, 2021 by Stewart Gandolf

COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers‘ needs, […]

How Are Healthcare Consumers Responding to COVID/the Coronavirus Pandemic?

Last Updated on August 10, 2020 by Stewart Gandolf

Animated graphic of people with face masks on

A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients want and expect in a post-pandemic world? […]

Can Pandora, Spotify and iHeart target Healthcare Patients with laser precision?

Last Updated on February 11, 2020 by Peter Do

A woman holding an iPhone and selecting a radio app

If you haven’t considered digital audio for healthcare marketing, it’s time to put it on your list. The big players include Pandora, Spotify, and iHeart. They deliver both music and talk, streaming and on demand across a wide range of interactive channels. As mobile devices have proliferated, so, too has digital audio. It reaches at […]

How to Build a Healthcare Brand for Millennials (and why you must)

Last Updated on March 3, 2020 by Stewart Gandolf

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

2020 Healthcare Marketing Predictions

Last Updated on August 10, 2020 by Stewart Gandolf

computer used for healthcare marketing 2019

With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations make serious shifts in the way they approach marketing. Are you positioning your healthcare institution for growth in the new year? My healthcare marketing predictions for 2020 can guide you towards a more comprehensive strategy for the […]

Healthcare Branding Misconception: “The Community Already Knows Us!”

Last Updated on August 8, 2019 by Peter Do

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

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