In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.
Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.
Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]
What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]
COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers‘ needs, […]
A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients want and expect in a post-pandemic world? […]
If you haven’t considered digital audio for healthcare marketing, it’s time to put it on your list. The big players include Pandora, Spotify, and iHeart. They deliver both music and talk, streaming and on demand across a wide range of interactive channels. As mobile devices have proliferated, so, too has digital audio. It reaches at […]
The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]
With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations make serious shifts in the way they approach marketing. Are you positioning your healthcare institution for growth in the new year? My healthcare marketing predictions for 2020 can guide you towards a more comprehensive strategy for the […]
Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]
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– Jonathan Calure, MD