How to Build a Healthcare Brand for Millennials (and why you must)

Last Updated on December 30, 2019 by Stewart Gandolf

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

Healthcare Branding Misconception: “The Community Already Knows Us!”

Last Updated on August 8, 2019 by Peter Do

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

10 Medical Marketing Strategies to Try in 2019

Last Updated on June 3, 2019 by Stewart Gandolf

medical marketing laptop wire spelling "2019"

This year, we’re likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it’s time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing. These […]

[PODCAST] 2019 Omnibus Study Results: Female Healthcare Consumers

Last Updated on December 5, 2018 by Stewart Gandolf

The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]

[PODCAST] Healthcare Mergers & Acquisitions: Prepare Your Marketing Team

Last Updated on June 4, 2019 by Carolyn Lange

two people shaking hands after healthcare mergers and acquisitions meeting

If your healthcare organization is not already involved in mergers and acquisitions in some form, it probably will be within the next few years. Today’s podcast guests want to help organizations like yours navigate through mergers and acquisitions while keeping your marketing and communications teams aligned. CEO Stewart Gandolf spoke with Tammy Graves, Healthcare Principal […]

[PODCAST] How Hospitals Are Optimizing Their Primary Care Footprints

Last Updated on June 4, 2019 by Stewart Gandolf

map with pins representing primary care footprint

Each year, the Society for Healthcare Strategy & Market Development (SHSMD) puts on a very successful event in association with the American Hospital Association—and it’s not just for hospitals. Take James Robberson’s topic from SHSMD 2018: “Optimizing Your Primary Care Footprint.” Robberson is the Director of Business Development at Littleton Adventist Hospital, and while his […]

[PODCAST] Facebook Live: Opportunities for Healthcare Marketing Beyond Point-and-Shoot

Last Updated on June 5, 2019 by Stewart Gandolf

animated image of a smartphone recording a healthcare marketing presentation

SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live. In case you missed the presentation, here’s some good news: I spoke with Anne Dreyfuss, Public […]

7 Absolute Musts for Hospitals in the Age of Consumerism

Last Updated on June 4, 2019 by Stewart Gandolf

two nurses pushing patients in wheelchairs in hospital hallway

Many private practices have embraced the rise of healthcare consumerism trends, providing ways to create an experience that puts the patient’s needs first. In hospitals, though, changes have been slow-going. This is due in part to longstanding structuring, pricing, and patient care protocols that are tough (and costly) to get around. But these changes are […]

Is Your Medical Website HIPAA Compliant?

Last Updated on June 7, 2019 by Stewart Gandolf

child in costume looking at HIPAA compliant website

[INSTALLMENT – A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn’t legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) […]

Social Influencers: A Short Course in Creating Power and Leverage

Last Updated on June 5, 2019 by Kathy Roy Gaughran

journal with cover reading "social influencer"

Here’s a powerful secret sauce that social media pros use to make a mega-splash. Social influencers magnify and extend the typical reach. A hospital, health system or a premier doctor group, isn’t going to dominate the market by doing what everyone else does. Successful providers and organizations have an in-house leader, marketing person or team […]

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