Healthcare Success

AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.

When does a healthcare app actually improve patient experience—and when is it a costly distraction?

In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.

As a hospital or health system, you know the value of patient engagement.  You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes.  But are you up-to-date with the latest patient engagement strategies? In this blog post, I’ll share ten targeted marketing campaigns to help […]

While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient engagement future that exceeds expectations in our new reality. Has your business embraced virtual and digital patient experience trends, or are you still waiting for things to “get back to […]