4 Best Gift-Giving Tips (That You Probably Haven’t Heard) For Your Referring Doctors

Last Updated on November 14, 2017 by Kathy Roy Gaughran

I didn’t mean for this to sneak up—but surprise—it’s that time of year! Right now—meaning today—is the best time to take care of the holiday gift-giving and doctor-recognition-marketing routine. There’s got to be a shorter name, but traditionally, it’s when everyone wants to thank the various referral sources among doctors. The most common referral channels […]

When Doctors Underestimate Rival Practices, Professional Referrals Vanish

Last Updated on June 5, 2019 by Stewart Gandolf

All too often a healthcare practice will wait to ask for my help until the “eleventh hour.” That was the case when a medical group (belatedly) discovered their growth curve had become a flat line. It turned out that their once-robust stream of professional referrals was vanishing. A rival practice was attracting this group’s lifeblood of […]

3 Shocking Statistics: How to Double Your Doctor Referral Opportunity

Last Updated on June 5, 2019 by Kathy Roy Gaughran

It turns out that “missed appointments” aren’t the core problem for specialty practices. At first glance, it seems like it would top the list. Almost every office has some “no shows.” But what cripples business the most is when a doctor referral never happens at all. Therefore consider the net effect of these three shocking […]

4 Tips to Growing Your Physician Network and Referral Pipeline

Last Updated on June 3, 2019 by Kathy Roy Gaughran

[Series Installment] Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become a leaking bucket. We discovered that part of the problem was the competitive environment of roll-ups, consolidations, mergers and acquisitions in the marketplace. Longstanding referral bridges […]

Scary Secret #4: What Doctors Don’t Know About Professional Referrals

Last Updated on April 23, 2014 by Lori Waltz

by Senior Consultant Lori Waltz I’d like share a brief marketing story that’s straight from the real-life medical world. It’s a little scary to think that this just might be happening in your own practice, but even worse, you might not know it. See if you can relate… The setting is a metropolitan suburb […]

FOTS: Relationships and Referrals for Hospital Service Line Success

Last Updated on June 4, 2019 by Stewart Gandolf

[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive […]

Are Your Competitors Quietly Using Physician Liaisons to Win Your Doctor Referrals?

Last Updated on May 28, 2019 by Stewart Gandolf

white figure sitting next to large red 3D question mark

I just came away from a discussion with two practice representatives who work with one of our highly successful specialty practices. Real world, “from the street” healthcare marketing information is often perceptive, and the conversation left me with important insights that I wanted to share with our readers. For context… Three years ago, our client […]

Hiring a Healthcare Practice or Organization Rep

Last Updated on July 21, 2014 by Stewart Gandolf

Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently looking to win more of those professional referrals, experience shows that one of the most productive and successful marketing […]

Compelling Clinical Cases Boost Reputation and Professional Referrals in Medical Practice Marketing

Last Updated on June 5, 2019 by Stewart Gandolf

Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is effectively using physician-to-physician clinical case examples. Cindy writes, “I attended a Healthcare Success seminar in September of 2010. Lonnie Hirsch recommended using case studies as a […]

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