In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.
Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs
The Latest Physician Liaison Strategies for Building Doctor Referrals
Get expert advice on today’s latest physician liaison strategies to build doctor referrals.
4 Best Gift-Giving Tips (That You Probably Haven’t Heard) For Your Referring Doctors
I didn’t mean for this to sneak up—but surprise—it’s that time of year! Right now—meaning today—is the best time to take care of the holiday gift-giving and doctor-recognition-marketing routine. There’s got to be a shorter name, but traditionally, it’s when everyone wants to thank the various referral sources among doctors. The most common referral channels […]
When Doctors Underestimate Rival Practices, Professional Referrals Vanish
All too often a healthcare practice will wait to ask for my help until the “eleventh hour.” That was the case when a medical group (belatedly) discovered their growth curve had become a flat line. It turned out that their once-robust stream of professional referrals was vanishing. A rival practice was attracting this group’s lifeblood of […]
3 Shocking Statistics: How to Double Your Doctor Referral Opportunity
It turns out that “missed appointments” aren’t the core problem for specialty practices. At first glance, it seems like it would top the list. Almost every office has some “no shows.” But what cripples business the most is when a doctor referral never happens at all. Therefore consider the net effect of these three shocking […]
4 Tips to Growing Your Physician Network and Referral Pipeline
[Series Installment] Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become a leaking bucket. We discovered that part of the problem was the competitive environment of roll-ups, consolidations, mergers and acquisitions in the marketplace. Longstanding referral bridges […]
Engaging Physicians and Others The Purely Old Fashioned Way
If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues. If you prefer, think of this as an old fashioned, personalized and “analog” take on the benefits of social media […]
Scary Secret #4: What Doctors Don’t Know About Professional Referrals
by Senior Consultant Lori Waltz I’d like share a brief marketing story that’s straight from the real-life medical world. It’s a little scary to think that this just might be happening in your own practice, but even worse, you might not know it. See if you can relate… The setting is a metropolitan suburb in […]
FOTS: Relationships and Referrals for Hospital Service Line Success
[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive […]
Are Your Competitors Quietly Using Physician Liaisons to Win Your Doctor Referrals?
I just came away from a discussion with two practice representatives who work with one of our highly successful specialty practices. Real world, “from the street” healthcare marketing information is often perceptive, and the conversation left me with important insights that I wanted to share with our readers. For context… Three years ago, our client […]
