Healthcare Success

THE BLOG
Sign Up For The Blog
Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]

Read More
Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

Read More
Marketing to Doctors JPG | 2 of 3

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

Read More
Marketing to Doctors JPG | 1 of 3

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

Read More
Doctor working at a computer.

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

Read More
A woman sitting at her desk being handed a variety of tasks.

Get expert advice on today’s latest physician liaison strategies to build doctor referrals.

Read More
patient giving doctor a gift box

I didn’t mean for this to sneak up—but surprise—it’s that time of year! Right now—meaning today—is the best time to take care of the holiday gift-giving and doctor-recognition-marketing routine. There’s got to be a shorter name, but traditionally, it’s when everyone wants to thank the various referral sources among doctors. The most common referral channels […]

Read More
text reading "WHEN DOCTORS UNDERESTIMATE RIVAL PRACTICES, PROFESSIONAL REFERRALS VANISH"

All too often a healthcare practice will wait to ask for my help until the “eleventh hour.” That was the case when a medical group (belatedly) discovered their growth curve had become a flat line. It turned out that their once-robust stream of professional referrals was vanishing. A rival practice was attracting this group’s lifeblood of […]

Read More
doctor giving patient sheet of paper

It turns out that “missed appointments” aren't the core problem for specialty practices. At first glance, it seems like it would top the list. Almost every office has some “no shows.” But what cripples business the most is when a doctor referral never happens at all. Therefore consider the net effect of these three shocking […]

Read More
sign reading "Referrals"

[Series Installment] Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become a leaking bucket. We discovered that part of the problem was the competitive environment of roll-ups, consolidations, mergers and acquisitions in the marketplace. Longstanding referral bridges […]

Read More
engaging doctors business meeting

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information--directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues. If you prefer, think of this as an old fashioned, personalized and “analog” take on the benefits of social media […]

Read More
Photo of Lori Waltz

by Senior Consultant Lori Waltz I’d like share a brief marketing story that’s straight from the real-life medical world. It’s a little scary to think that this just might be happening in your own practice, but even worse, you might not know it. See if you can relate… The setting is a metropolitan suburb in […]

Read More
1 | 2 |
Filter  
Sound like what you're looking for?
Call us now at (800) 656-0907
to talk with a consultant.
Ready to explore a partnership?
© 2022 Healthcare Success, LLC. All rights RESERVED.