How to Ruin a Perfectly Good Physician Liaison

Last Updated on June 5, 2019 by Stewart Gandolf

A physician liaison role can be vital when doctor referrals are crucial to the success of a hospital or practice. I’ve met some fantastic physician liaisons over the course of my career—especially when they are in the right position, with the right culture fit, and receive the proper compensation, time, and training. Unfortunately, I’ve also […]

LinkedIn for Doctors: 6 Big Reasons Why Doctors Need It

Last Updated on June 5, 2019 by Stewart Gandolf

The quick backstory here started on LinkedIn and turned out to be an amazing little coincidence. Although I was busy preparing for (yet another) business trip, I happened to notice the name of a business acquaintance that popped up via LinkedIn. Our West Coast offices are close to each other, but we both travel a […]

Creating Powerful and Engaging Video Testimonials

Last Updated on June 5, 2019 by Kathy Roy Gaughran

[Part of a continuing series] Consider how these important marketing touchpoints intersect: Video content now accounts for well over half of the traffic online Well over half of health and healthcare searches begin with an Internet search Positive reviews and testimonials strongly influence purchase decisions So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. […]

Poor Man’s Reputation Management: An Idea You Can Steal

Last Updated on March 24, 2017 by Kathy Roy Gaughran

Someone who knows that I work in marketing passed along this little idea. As it happens, it comes from a retail small business, but with minor modification, it would play well in healthcare. Let’s call it: A Poor Man’s Reputation Management Idea. And, large office or small, it’s an effective idea that you’re welcome to […]

A Patient Experience So Bad I Inadvertently Dropped the F-Bomb

Last Updated on March 14, 2017 by Stewart Gandolf

Anyone who knows me personally or professionally would likely agree that I’m sort of a high-energy guy. Nevertheless, we would also agree, that heavy-handed swear words are not in my usual nature or vocabulary. But — there’s an important lesson for others in this tale, so I’ll confess to this recent, embarrassing exception. The story goes […]

When Doctors Underestimate Rival Practices, Professional Referrals Vanish

Last Updated on June 5, 2019 by Stewart Gandolf

All too often a healthcare practice will wait to ask for my help until the “eleventh hour.” That was the case when a medical group (belatedly) discovered their growth curve had become a flat line. It turned out that their once-robust stream of professional referrals was vanishing. A rival practice was attracting this group’s lifeblood of […]

3 Shocking Statistics: How to Double Your Doctor Referral Opportunity

Last Updated on June 5, 2019 by Kathy Roy Gaughran

It turns out that “missed appointments” aren’t the core problem for specialty practices. At first glance, it seems like it would top the list. Almost every office has some “no shows.” But what cripples business the most is when a doctor referral never happens at all. Therefore consider the net effect of these three shocking […]

4 Physician Referral-Building Mistakes That Spoil Your Reputation

Last Updated on May 30, 2019 by Kathy Roy Gaughran

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence that goes beyond your CV, clinical skills and professional experience. Your reputation is on the line. I have the good fortune to travel throughout the country working with […]

4 Tips to Growing Your Physician Network and Referral Pipeline

Last Updated on June 3, 2019 by Kathy Roy Gaughran

[Series Installment] Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become a leaking bucket. We discovered that part of the problem was the competitive environment of roll-ups, consolidations, mergers and acquisitions in the marketplace. Longstanding referral bridges […]

Opportunity Lost: When Inbound Marketing Doesn’t Work

Last Updated on January 31, 2016 by Stewart Gandolf

When opportunity knocks, you’ve got five minutes or less to answer the door or the game’s over. Consider this: The most wasteful expense in inbound marketing occurs when you fail to respond quickly…or at all. Healthcare providers, hospitals and medical practices pump big bucks into content-driven, inbound marketing efforts that engage and entice prospective patients […]

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