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Marketing, Advertising and PR for General Surgery Success

Reach Your Audience, Grow Referrals and Thrive


General surgery is a collegial profession. As a general surgeon, you’re operating on someone else’s patient. Your colleagues—physicians at the hospital, referring doctors—are therefore vital to your practice’s success, and your reputation is… well, everything.

So, marketing for a general surgery practice, whether solo or group, must enhance reputation and concentrate on establishing and enhancing physician-referral relationships. General surgeons need to have a coherent and compelling message, deliver it effectively to their audience and convince them to refer patients.

But how do you do this? When and where? Can advertising help? Are public relations effective? How do you best design and implement a physician-liaison program to maximize your professional referrals?

Tailoring Effective Strategies for Your Maximum Success

At Healthcare Success, our experienced marketing professionals understand general surgery and the specialized circumstances, challenges and needs inherent in marketing surgery. We understand what is happening to surgery reimbursements. We know how to help surgeons develop niche programs—even separate business units, when appropriate—to further differentiate themselves and capture more desirable cases, including varicose vein ablations and bariatric surgery.

Of course, what is best for your general surgery practice is not the same as what is best for another surgeon. Each practice has a unique set of circumstances, objectives, strengths, etc. that affect the strategies our experienced consultants will recommend. So we take a scientific approach to maximize the effectiveness of your marketing… and the success of your practice.

Scientific Marketing Designed to Achieve Your Goals

Using an evidence-based approach, we start by knowing what works. We conduct a thorough evaluation of all aspects of the general surgery practice or group and analyze its various challenges, opportunities, threats and strengths. After that, we craft a detailed strategic marketing plan based on our experience not only with surgeons but with the various medical specialties on which they depend for referrals.

Healthcare Success’ team also helps you implement this marketing plan and maximize its success with training programs, marketing production professionals, ongoing consultation and more. Most importantly, we help general surgery practices track the results of their marketing efforts, the critical step that helps us know what is and isn’t working so that we can make changes to achieve your goals.

Comprehensive Marketing and Advertising Services for General Surgeons

In addition to providing a customized strategic marketing plan, we offer a comprehensive array of marketing and advertising services designed to achieve each general surgery practice’s unique goals. Here are just some of the many services we provide for surgical practices of all shapes and sizes:

  • Strategic consulting
  • Branding & response-oriented messaging
  • Development of practice liaison program to build referrals
  • Staff and practice liaison training
  • Publicity / public relations
  • Print collateral (marketing pieces)
  • External advertising (newspaper, print, radio, television, billboards, etc.)
  • Internal marketing to maximize patient referrals

To learn how general surgery practices can overcome their challenges, surpass their competitors and market themselves successfully while maintaining good ethics and enhancing their reputation, call us today at (800) 656-0907.

The 7 Deadly Sins of Healthcare Marketing ebook

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Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these ”Seven Deadly Sins.“ Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

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Grow Your Practice with a Results-Based Marketing Campaign

We’ve Marketed Over 5,000 Practices – Get That Expertise  On Your Side

In today’s healthcare environment, advertising and marketing is a prominent topic, spurred in part by growth in—and changes to—the system. There are many reasons, in fact, why marketing for medical practices and other providers is a vital consideration. Here are just a few:

•      More and more competitors are marketing

•      With the Internet, building and managing reputation are essential

•      Finding you—and your competitors—is easier than ever

•      Getting lost among your competition is also easier than ever

Of course, these are just some of the recent additions among many reasons that, more than ever, need to reach and attract prospective patients.

We’ve Worked With…

Know What to Do. Then Do It Well.

Stated simply: To survive, thrive and grow, providers must cut through the messaging clutter, differentiate themselves from their competitors, engage the marketplace, build reputation (and maintain it) and aggressively capture the market share they want.

What’s more, it takes experience to know what strategies and tactics are most likely to be successful with the many target audiences, specialties, competitive or political situations and unique challenges.

Effective Marketing Based on Experience and Proven Strategies

Over the past 20 years, the marketing professionals at Healthcare Success have helped thousands of healthcare clients—from Fortune 500 corporations to private medical practices—implement tailored, ethical and effective plans to change, grow and succeed.

We can help your organization do the same by attracting new patients, winning over referring doctors, building your reputation and growing your market share.

For a no-obligation consultation, Call Healthcare Success at (800) 656-0907.

What People Are Saying

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”
– Jonathan Calure, MD, Maryland Vein Professionals

"You guys are blowing me away with the quality, commitment and passion of your collective work!”
– Dr. Mark Kim, Vein Specialist; Eterna Vein & Medical Aesthetics

"I want to thank Healthcare Success for suggesting our first free monthly varicose vein screenings for my Mt. Vernon office in October 2013. Thank you for coordinating all of the details with the media of this two-day event, as well as the launch of my new website in early December. You’ve already helped me attract new patients that I otherwise would never have attracted to my practice and met. Long-term, I’m convinced that this strategy will help grow my business as we host future screenings in all of our offices during 2014.”
- James Robelen, MD, Medical Director, Southern Illinois Vein Center, Marion, IL

“Healthcare Success is bringing new patients to our practice. In January 2013, they began managing all of our marketing including media (radio and TV), print (newspaper), and digital (website, blog, newsletter and PPC). We are seeing fantastic results. In April 2013, we scheduled 90% more new patients than our monthly average and 55% more than we scheduled last April. The Healthcare Success team is cooperative, quick to respond to our needs, and attentive to our bottom line. I can recommend them without reservations.”
– Neal Reynolds, MD, The Vein Center, Columbia SC

“Thank you! Thank you! Thank you! The seminar provides tested strategies and exposes you to multiple viewpoints that help you round out your marketing strategies and take it to the next level. My relationship with the experts at Healthcare Success is one of the most valuable professional relationships I have.”
– Erin Franklin, Marketing Director, Chicago Vein Institute

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Kathy Roy Gaughran
Senior Marketing Strategist

Get a Free Digital Marketing Consultation

How well do you rank on Google? Does your website pass the mobile-friendliness, search engine optimization and marketing-smart tests? How do you compare to your competitors? What online advertising opportunities should you consider? Find out with this free consultation. Healthcare Success has partnered with Google to deliver an offer built to grow your business. Call 800-656-0907 today or click below to schedule your free digital marketing consultation.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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