Healthcare Success

THE BLOG
Doctor working at a computer.

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

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Darlene Dobry

As the COVID-19 pandemic continues to bring the world's economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry's response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]

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COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]

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The Eye For Pharma logo

If you’ve been listening or reading along with us, then you know we’ve covered a number of discussions in preparation for a panel discussion about patient-centric care at the 2019 Eye for Pharma conference. Lynn Nye, CEO of Medical Minds, moderated and co-sponsored the panel with me. Held in Philadelphia on April 17, 2019, the […]

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Fasiha Haq headshot

I recently had the pleasure of speaking with Fasiha Haq, Global Medical Education Advisor at Eli Lilly and Company. This podcast is the fourth in a series of prep for our panel discussion at Eye for Pharma. Lynn Nye, CEO of Medical Minds, co-moderated this podcast with me in advance of our panel discussion at […]

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doctors and pharmaceutical executives discussing patient experience

If you’ve listened to our podcast before, you probably know that I love talking to other thought leaders and experts about patient experience. For today’s podcast, I thought I’d take a fun departure from what we usually do and speak to an expert about patient experience in pharmaceuticals. I spoke with Doug Noland, head of […]

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It’s entirely possible that you missed the Food and Drug Administration’s (FDA) officiously titled draft guidelines about social media marketing and communications: Guidance for Industry: Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices. Please stick with us for a minute on this one. This topic isn’t just for pharmaceutical and […]

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doormat reading "Go Away"

The job of a pharmaceutical company field rep is tough. In our experience, it’s always been hard work, but lately pharma marketing—the up-close-and-personal kind—is getting tougher. (It’s always been a challenge to see a busy doctor during office hours.) What’s worse, now there are news media reports about doctors who refuse to see any pharmaceutical […]

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historic telephone structure sketch

Marketing to physicians is always a communications challenge. There are gatekeepers, drawbridges, barriers and the never-ending constraints of a busy physician’s packed schedule. Everyone wants a slice of time for physician relations, medical device sales, hospital marketing and PR, and pharmaceutical detailing, to name just a few. There’s no magic answer. But a recent survey […]

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iPad in medical use

Healthcare seems to be one of the early early-adopter industries for Apple’s popular tablet, trailing the financial services and technology sectors of business. The iPad is still less than a year old and there is no doubt that it’s been a hit in the marketplace. Apple-watchers predict the company will ship 7 to 10 million […]

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blue vortex

Recent market research suggests that many pharmaceutical marketing executives are still on the sidelines and working on their digital game plan. While marketing planners in other industries have quickly jumped into online channels, pharma has been comparatively slow to embrace the digital revolution. The findings from Digital Marketing in Pharma say that about half of […]

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doctor and nurses on white background

Each week, according to one recent survey, physicians get about 20 visits from pharmaceutical company representatives, but not everyone gets face time with the doc. Compare that with another study that says that nurses are not only “digitally advanced,” but they are likely to recommend online resources to patients. Although physicians are a primary pharmaceutical […]

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