Healthcare Success

THE BLOG
Sign Up For The Blog
Medical Procedure close up

In any given week, we objectively review medical advertising and dozens of healthcare websites. And more than a few of them—for doctors, dentists and providers of all sorts—manage to sabotage their medical advertising effectiveness in a single stroke. The poison? Those yucky photos of clinical procedures are a double-barrel emotional turn-off for prospective patients. You’ll never […]

Read More
pokemon GO sign logo

The global obsession with Pokémon GO is an instant healthcare marketing opportunity for many providers and facilities. This timely tool is especially adaptable for healthcare businesses with a retail component including dental, optometry, family practice, pediatricians, orthodontists…even urgent care or LASIK practices. You can also include anyone doing event marketing, such as health fairs, trade…

Read More
Healthcare Success Blog image

A close friend of mine shared a personal story that’s worth re-telling. It illustrates a real-world patient experience that moved the measure of satisfaction from “simply satisfied” to “raving fan” status. Although this story comes from the dental profession, the core concept will easily transfer to other healthcare specialties. Consider how you can apply this […]

Read More
doctors smiling

More than a few doctors, dentists and other providers suffer from “case presentation phobia.” This seems especially common with elective care discussions. Skilled and experienced providers may have buried the ill-at-ease feeling, and they probably have “avoidance systems” in place that point to someone else in the office. But, in fact, they hate making a case […]

Read More
Healthcare Success Blog image

Who says marketing can’t be fun. Here’s a brief post about two lighter-side ideas from dental marketing that you can steal. Look at these little case studies as idea starters for many other healthcare marketing situations. In each, take your inspiration mainly from the exceptional execution. Dr. Rich’s Patient Picnic: Western Pennsylvania orthodontist Richard Ribarevski […]

Read More
Healthcare Success Blog image

It seems that at least some dental practices in the United States are doing OK, business-wise, in spite of the down economy. We’d like to hear if you agree with this market assessment. In the numbers-filled environment of research publisher IBIS World, the Dentists Industry—in the collective perspective—“performed well during the economic recession and is […]

Read More
Healthcare Success Blog image

We’ve been watching a bit of a brouhaha in the media recently about dental therapists. We’d like to hear from our readers—practicing dentists in particular—about dental therapists and if there’s a place in dentistry for a mid-level provider. There is a wide range of dental procedures that a dental therapist can perform as determined by […]

Read More
Healthcare Success Blog image

The following quote is at least 50 years old, but dentists, doctors and healthcare providers can put this classic insight to the task of winning new patients immediately. Marketing guru and Harvard Business School Professor Theodore Levitt often told his students: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" The […]

Read More
Healthcare Success Blog image

 The Texas State Board of Dental Examiners is considering how the concept of online healthcare deals and discounts may or may not fit into its advertising and marketing rules for professional practice advertising. There was a small but important news item that touched on this. It's worth reading…and watching where it may lead. In the […]

Read More
Healthcare Success Blog image

If a professional reputation is to be protected at all costs, should a healthcare provider file a lawsuit against a patient for a negative online review? From time to time we see news items about doctors or dentists who threaten legal action against patients. But suing a patient for a negative comment (or comments) is […]

Read More
Healthcare Success Blog image

San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from a healthcare marketing perspective, both examples are properly tuned into their community spirit and embrace it in their office décor and branding message. […]

Read More
Healthcare Success Blog image

It’s a curious thing. Patients who want or need cosmetic procedures are usually concerned about the cost first. Since they don’t have many ways to measure the worth of your dental skills, experience, or quality of materials, they only know to ask, “How much does this cost?” And the dichotomy is that all-important money matters are […]

Read More
1 2 3 4
1 | 2 | 3 | 4 |
Filter  
Sound like what you're looking for?
Call us now at (800) 656-0907
to talk with a consultant.
Ready to explore a partnership?
© 2022 Healthcare Success, LLC. All rights RESERVED.