Google has added an extra “E” to its Search Quality Evaluator Guidelines (SQEG), changing the well-known acronym from E-A-T to E-E-A-T. The new E stands for “experience,” and here’s what this means for your business: Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) Google defines experience as “first-hand or life experience for the topic.” “Many types of […]