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Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023.  If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]

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Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Google Trends is a powerful but underutilized tool that helps healthcare marketers Conduct search engine optimization (SEO) research, Identify current trends, Find out what people are interested in, And build better, more relevant campaigns. It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across […]

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How to Optimize Your Website for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content […]

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Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]

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Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

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As a leader of a healthcare organization, you’re focused on achieving your business goals.  So how does content fit in? Ideally, it should support your primary goals.  Today’s best content marketing is aligned with business goals and drives profitable action. What’s more, marketing teams can demonstrate how content contributes to business goals.  If the business […]

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A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is just as important. But how do you know if you should create a blog post or a web page? Do […]

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When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or wellness content can be challenging. It should always be engaging, informative, technically accurate, and compliant. The difficulty only increases when you want to produce amazing content regularly and within budget.  […]

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A shopping cart

Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.

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Pacman

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

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Computer will illustrated rocked ship taking of with the words SEO underneath

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

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Doctor sitting at desk with cell phone in hand

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

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