Category: Healthcare Content Marketing

Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

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5 Basic Rules of Healthcare Content Marketing

You might have the impression that “content marketing” buzzed its way into popular use a digital minute ago. In the “buzz-vocabulary” of healthcare marketing it’s a timely (but not-so-new) topic. Content marketing is a natural fit for many hospitals and healthcare providers. It’s a means to speak to people and provide them with useful and […]

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