Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023.  Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]

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7 Strategies for Healthcare Marketing to Gen Z Consumers 

They are barely 21. They’re the first digital natives. And…they are very stressed.  Gen Z, or Zoomers, are significantly impacted by today’s news, politics, culture, and climate issues. In the latest survey conducted by The Harris Poll on behalf of the American Psychological Association, Gen Zers reported high stress levels, more than any other group, […]

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Major Healthcare Consumerism Shifts You Need to Embrace Now for Marketing

Healthcare consumerism isn’t just “coming.” It’s already here.  What’s more, healthcare consumerism means big changes for healthcare organizations and officially ushers in a new era of the patient experience.   Are you modernizing your business to meet your patients’ changing needs and expectations? If not, you’re already falling behind. In today’s blog post, I share some […]

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How to Build a Fruitful Partnership with Your Healthcare Marketing Agency

Building a cohesive marketing strategy that supports your long-term business goals takes collaboration, time, and expertise—not to mention continuous oversight and optimization.  Hiring a marketing agency is an excellent option, especially when you need specialized expertise or simply don’t have the necessary resources available.  The challenge? Not every agency-client relationship is fruitful. And some can […]

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Best of 2021: 14 Insights from Healthcare Marketing Experts

As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past year. It’s been a pleasure working with and interviewing so many experienced marketing professionals. Whether colleagues or team members, these experts are the people who bring this blog to life […]

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5 Most Important Healthcare Marketing Trends in 2022

A large part of how we plan our marketing strategies involves taking into account predicted trends for the upcoming year.  Looking back at my predictions for 2020, I’m intrigued by the speed at which some of these projections materialized.  As we look forward to a new year in marketing, I know the competition will be […]

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How to Measure and Optimize Healthcare Content Performance

As a leader of a healthcare organization, you’re focused on achieving your business goals.  So how does content fit in? Ideally, it should support your primary goals.  Today’s best content marketing is aligned with business goals and drives profitable action. What’s more, marketing teams can demonstrate how content contributes to business goals.  If the business […]

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Branding Checklist for Multilocation Providers: 7 Things to Consider Before You Start

While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You see, most of our clients are multilocation healthcare businesses. We have worked with health systems, hospitals, practices, retail locations, urgent cares, ASCs, addiction treatment centers, and long-term care facilities. When […]

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3 Tips to Building a Living Brand that Endures Online

How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social media? And, how do you remain relevant to new generations of customers — all while staying true to your brand identity? Spoiler: You don’t do it by compromising who you are.  The only […]

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