5 Challenges for Advertising Healthcare on Google

With 3.5 billion Google searches made every day, there’s no question that businesses need some sort of presence on the world’s most popular search engine to succeed online. And the most efficient way to ensure you have a presence on the search engines is with paid advertising. Advertising healthcare on Google, however, comes with its […]

doctors talking like healthcare disruptors

It’s no secret that the healthcare industry is nothing like it used to be. Your patients are also consumers. They expect more from their doctors, health organizations, hospitals, and pharmaceuticals—and healthcare disruptors are taking action. Some of the long-standing players in healthcare are quickly setting themselves apart as healthcare industry disruptors, as are new players […]

fundamental building blocks healthcare marketing

What’s the most effective way to evolve, progress and grow? Take frequent trips back to the basics. Just as professional athletes, artists and actors practice tried-and-true techniques of their crafts to continue honing their skills, healthcare marketers can, and should, do the same. Several years back, I wrote an article I continue to share to […]

When our healthcare marketing agency started, healthcare was a very niche category. We were one of the few agencies working directly with medical and dental practices and hospitals of all sizes, patient volumes, and revenues. Now, as we’ve expanded our healthcare marketing, healthcare content marketing has become fiercely competitive. Providers and health systems are all […]

Love it or hate it, voice technology is here to stay. For those who love it, voice-commanding Siri or Alexa to report on the weather or play a song is kind of a power trip, not to mention ultra convenient. For those who loathe it, the complaints range from difficulty with Alexa’s comprehension to fears […]

A great healthcare marketing agency can help you go after the patients you want, build your brand, and grow revenues. Just as vitally, they’ll be there for you—not for a one-off project or creative piece, but as a true marketing partner. The cold, hard truth is, many agencies won’t actually form a true marketing partnership […]

Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered. These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into […]

Relationship building has always been an essential part of the doctor-patient dynamic. Today, however, patients hope the doctor-patient relationship will become increasingly digital. Of course, it’s just as important to meet in person as it always was. But for patients (and potential patients) with busy lives, it’s a good idea to have multiple touchpoints. And […]

5 Challenges for Advertising Healthcare on Google

6 Qualities All Healthcare Disruptors Have in Common

More On the 6 Fundamentals of Healthcare Marketing

4 Essential Elements of a Healthcare Content Marketing Strategy

How Voice Search Is Changing Healthcare (& Your SEO)

What Some Healthcare Marketing Agencies Won’t Tell You

9 Healthcare Marketing Podcasts You Can’t Miss

Your proposal will include: