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Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power.  However, marketing to Baby Boomers remains vitally important. At approximately 68.6 million strong, Baby Boomers remain a formidable and highly-valuable consumer segment. Unfortunately, when building their marketing strategies, many marketers fail to […]

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How To Optimize Content For SEO To Rank Higher

Today’s trusted healthcare sites feature up-to-date, accurate information.  They also boast SEO-optimized content.  To stay ahead of your competitors in organic search results and reach the right target audience, you must regularly update your content for SEO.  In this blog, I share how to do this in five steps.  First, let’s define content optimization.  What […]

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Patient Engagement Strategies for Marketing Success

As a hospital or health system, you know the value of patient engagement.  You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes.  But are you up-to-date with the latest patient engagement strategies? In this blog post, I’ll share ten targeted marketing campaigns to help […]

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Beyond Marketing: Understanding the Role of Healthcare PR

People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together.  In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building. So, What Exactly Is PR? Public relations […]

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How to Make Social Media Work for You

Organic Social Media  When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing.  Who could blame them? The fantasy was great. ‘All I have to do is figure out how to create a free Facebook business page, and then […]

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How Environmental Design Elevates Healthcare Branding and the Patient Experience

The healthcare marketplace is crowded. As patient expectations continue to evolve, the need for thoughtful environmental designs that prioritize peace, tranquility, and healing cannot be overstated—they play a vital role in patient experiences and the perception of overall quality of care.  Studies have shown many positive effects of healthcare environmental design on medical outcomes. In […]

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. Local SEO is beneficial for any size business but critical for multilocation companies. By implementing local seo for […]

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How to Write an About Us Page for Healthcare (+ Examples)

What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages.  However, the About Us page is among the most important and highly trafficked web pages. In many cases, it's also a critical part of the consumer's buying journey. Fifty-two percent of […]

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How to Ask for Patient Reviews to Grow Your Online Reputation

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions1 (after insurance acceptance and location). Today, virtually everyone should use reputation management software (RMS) to solicit, manage, and respond to reviews.  Hospitals and multilocation practices […]

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10 UI/UX Principles to Enhance Your Healthcare Website Experience

Is your website easy to use? Is it intuitive?  Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful pages.  UI/UX ensures your website is  In this post, I’ll cover 10 UI/UX design basics that can positively impact your healthcare business.  […]

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How to Create a Brand Style Guide for Your Healthcare Organization

We’ve written about branding over the years, everything from strategy and concepts to tactics and execution.  This time I’d like to focus on what happens when your strategy is said and done. You can now create great content, right? Well, not exactly.  You need a brand style guide that communicates your strategy in a guidebook. […]

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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want.  But this doesn’t mean much if patients can’t find your website. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an […]

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Multilocation Marketing in Healthcare: The Biggest Challenges

Building a multilocation healthcare business expands your reach, patient base, and profit margin.  But, these benefits come with several unique marketing challenges.  The good news? They also come with remarkable marketing opportunities.  In this article, I identify several common challenges and how to overcome them with effective marketing strategies.  12 Marketing Challenges Unique to Multilocation […]

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Out Most Popular Blogs

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006.  Here, you’ll find a few of our most timely and popular blogs conveniently organized by marketing topic.  Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics […]

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What is a Healthcare Writing Style Guide (& Why You Need One)

You might remember writing style guides from college. Chicago Manual of Style, Associated Press, Modern Language Association? Instead of using a generic style guide for content, today’s leading healthcare brands are creating their own, also known as content style guides. A content style guide is a companion to your brand style guide and helps writers […]

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Paid Search Glossary (2023 Update)

Do paid search terms have you scratching your head? If so, don’t sweat it. There are about a hundred million trillion of them, and they can get confusing. But don’t worry, we’re here to help you get a base-level understanding of the most commonly used terms that we share with our clients.  We hope you […]

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How Much Does SEO Cost?

Search engine optimization (SEO) is a powerhouse for long-term revenue generation. It should never be an afterthought in your marketing strategy.  Businesses across every industry must capture relevant, organic traffic opportunities to stay competitive and grow. Focusing on value over cost is crucial when researching the best SEO agency or consulting firm for your business, […]

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The Power of Easy: The Secret to Disrupting Competitors and Winning Market Share

Humans have an evolutionary instinct to be lazy. We will always choose the path of least resistance. Take the remote control, for example. Years ago, people had to get up from the sofa and walk to the TV to change the channel.  Thanks to the remote control, people can stay nestled comfortably in their favorite […]

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Google’s Updated E-E-A-T: What “Experience” Means for Healthcare Content

Google has added an extra “E” to its Search Quality Evaluator Guidelines (SQEG), changing the well-known acronym from E-A-T to E-E-A-T.  The new E stands for “experience,” and here’s what this means for your business: Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)  Google defines experience as “first-hand or life experience for the topic.” “Many types of […]

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Guide to PPC Landing Page Optimization

Your paid search landing page is a stand-alone web page typically separate from your website.  It’s the first page visitors see after clicking your paid search ad, making it solely responsible for high-quality lead conversions and performance. Getting it right is essential. The effectiveness of its design, message, page load speed, lead capture form, and […]

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ChatGPT AI-Generated Content Dangerous for Healthcare?

ChatGPT is an artificial intelligence chatbot that can have human-like conversations, translate, and provide users with information.  It can also write good content. Like, really good.  And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare […]

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Content comes in levels or tiers, and your healthcare website requires the highest level.  Why? Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard.  What’s more, it requires the ability to make the right judgment call when faced with conflicting objectives and deep knowledge of several disciplines, including: […]

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Conversion Rate Optimization Best Practices (Plus, 6 Mistakes to Avoid)

The conversion is the ultimate goal for any website or landing page.  It’s when a user makes a purchase, calls your organization, or makes an appointment. And if you’re like most of our clients, you want to increase your conversion rates.  One of the niche marketing disciplines that helps you do just that is called […]

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20 Tips to Optimize Google Ads for Healthcare

Paid search (aka pay-per-click or PPC) often yields the highest ROI of any digital advertising medium. Our agency, therefore, manages Google Ads for dozens of our clients.  Google Ads (and its much smaller competitor Microsoft) work so well because they target people actively searching for healthcare solutions. Moreover, paid search delivers tremendous advantages and provides […]

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18 Strategies That Make Great Healthcare Website Designs

Your website is—more often than not—the first experience people have with your brand. So having a solid strategy is crucial. Creating an immersive, branded space for users to experience is vital for effective marketing. When you’re strategic, branding and messaging are clear and cohesive across multiple channels, and your website can better support your short- […]

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