From increasing organic traffic and engagement to creating a better patient experience, Healthcare Success will help you achieve your business goals through building a strong, measurable digital marketing and content strategy. We can also help define your content KPIs.
Consider this the planning phase of the project. After we’ve understood your business and content marketing goals, we get to work to establish an effective strategy. Part of this process includes gathering data and conducting research to better understand your target audience.
Some of the work consists of keyword research, search data, website analytics, and competitor research. Our marketing strategists also work closely with our SEO experts to identify content gaps and recommend tweaks or improvements, new pages, and new content types. The final strategy is presented to you, along with a plan for how we’ll measure the success.