You’re not selling a service people want.
You’re selling an essential service they need.
One of the biggest challenges the long-term care industry faces daily is trying to market expensive services to patients, residents, or their adult children who don’t necessarily want to buy them—but need to. On top of that, you’re tasked with helping them make these difficult decisions very quickly.
As the leading caregiver for their aging parents, Generation X is often responsible for making these emotionally charged, difficult decisions. This is challenging in and of itself and goes against the rising trend of healthcare consumerism, which says people are taking time to educate themselves, research options, and make healthcare decisions on their own.
Secondly, many long-term care professionals feel their business growth is overly reliant on expensive third-party referral vendors, like Care.com and A Place for Mom, that can charge upwards of $10,000 per referral.
There has also been a significant transition in the home health category due to recent changes in the regulatory landscape. While smaller, private businesses used to dominate the assisted living industry, they’re acquiring or merging with multilocation companies due to more aggressive, marketing-savvy competitors entering the market.
Couple those with the general fallout from COVID, staffing shortages, and recruiting challenges, and it’s no wonder these businesses lean on expensive third-party vendors to help grow their business.
Our nursing home marketing consultants have spent decades developing unique, data-driven, and proven programs to help the home health industry overcome these unique marketing obstacles, anticipate and respond to assisted living marketing trends, and exceed business objectives.