Long-term care includes a broad spectrum of care, including skilled nursing, home care, home health, assisted living, hospice care, short-term respite, memory care, and more. Having worked with many of these long-term care providers over the years, the seasoned marketers at Healthcare Success understand how challenging the industry is to work and compete in.
However, we also recognize that there are plenty of opportunities for long-term care providers to excel at marketing for nursing facilities online, communicating the positive attributes of their brands, and building their businesses.
We are a full-service long-term care marketing agency specializing in evidence-based strategies that drive more seniors and high-value patients to your long-term care business, including:
Nursing home marketing
Our marketing agency has recruited patients for both large and small skilled nursing home facilities (SNFs). Our skilled nursing marketing experience includes branding, corporate websites, microsites, reputation management, crisis management (due to COVID), paid search, paid social media, SEO, traditional advertising, and employee recruiting.
Home health marketing, home care marketing, and hospice care marketing
Our marketing programs are especially suited for multilocation healthcare providers, including home health, home care, and hospice care. We help PE-funded providers, franchise models, and independent businesses. Your team has compassion and long-term expertise. Our team has the marketing savvy required to help you reach families, referring physicians, other key stakeholders, and patients.
Assisted living marketing
Our agency can help you find the right residents for your communities. Our integrated agency services include branding, and traditional and digital marketing for nursing homes.
You’re not selling a service people want.
You’re selling an essential service they need.
One of the biggest challenges the long-term care industry faces daily is trying to market expensive services to patients, residents, or their adult children who don’t necessarily want to buy them—but need to. On top of that, you’re tasked with helping them make these difficult decisions very quickly.
As the leading caregiver for their aging parents, Generation X is often responsible for making these emotionally charged, difficult decisions. This is challenging in and of itself and goes against the rising trend of healthcare consumerism, which says people are taking time to educate themselves, research options, and make healthcare decisions on their own.
Secondly, many long-term care professionals feel their business growth is overly reliant on expensive third-party referral vendors, like Care.com and A Place for Mom, that can charge upwards of $10,000 per referral.
There has also been a significant transition in the home health category due to recent changes in the regulatory landscape. While smaller, private businesses used to dominate the assisted living industry, they’re acquiring or merging with multilocation companies due to more aggressive, marketing-savvy competitors entering the market.
Couple those with the general fallout from COVID, staffing shortages, and recruiting challenges, and it’s no wonder these businesses lean on expensive third-party vendors to help grow their business.
Our nursing home marketing consultants have spent decades developing unique, data-driven, and proven programs to help the home health industry overcome these unique marketing obstacles, anticipate and respond to assisted living marketing trends, and exceed business objectives.
As you know, patients and their families must often make these life-changing decisions very quickly. They rely on doctor referrals and the internet to get the information they need to make fast, educated decisions.
Over the past 25 years, the Healthcare Success team has leveraged USPs and key differentiators to elevate long-term care businesses to new heights. Our comprehensive home care marketing strategies ensure potential patients can easily find your website among the top Google, Bing, or Yahoo search results. We deliver high-value patient leads while improving online visibility, brand reputation, and ROI.
If your assisted long-term care organization needs help with some or all of its marketing efforts, we understand you have options.
Whether you want to:
Our long-term care marketing agency delivers unique solutions that elevate your brand and meet your unique organizational needs.
We support in-house marketing teams with specialized expertise or partner with leadership and key stakeholders to develop high-value, data-driven assisted living marketing strategies for:
Position yourself as the helper, the champion that prioritizes the best interests of their aging family members.
Our long-term care marketing agency delivers unique solutions that elevate your brand and meet your unique organizational needs.
We provide a comprehensive, integrated marketing plan, on-demand reporting, and analytics to meet your unique business needs.
