How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

Last Updated on July 1, 2021 by Stewart Gandolf

Our paid search experts share the seven most common PPC mistakes in healthcare and how to avoid them. Read now.

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6 Key Healthcare Trends Emerging from the Pandemic

Last Updated on June 9, 2021 by Stewart Gandolf

Discover six key healthcare trends emerging from the pandemic, according to a podcast interview with Darwin Research Group.

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Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Last Updated on May 17, 2021 by Stewart Gandolf

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

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Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Last Updated on May 3, 2021 by Stewart Gandolf

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels.

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A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

Last Updated on April 27, 2021 by Stewart Gandolf

In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.

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How to Create a Strong Hospital Brand that Attracts the Modern Consumer

Last Updated on March 23, 2021 by Stewart Gandolf

Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.

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How to Prepare for Google’s Upcoming User Experience Update

Last Updated on March 10, 2021 by Stewart Gandolf

Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.

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Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Last Updated on March 3, 2021 by Stewart Gandolf

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

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These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google

Last Updated on February 25, 2021 by Stewart Gandolf

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

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[Podcast] The Art of Human Care

Last Updated on January 11, 2021 by Stewart Gandolf

I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]

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