Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Last Updated on March 3, 2021 by Stewart Gandolf

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google

Last Updated on February 25, 2021 by Stewart Gandolf

Computer will illustrated rocked ship taking of with the words SEO underneath

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

[Podcast] The Art of Human Care

Last Updated on January 11, 2021 by Stewart Gandolf

I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]

Is COVID the Rx for the Pharmaceutical Industry’s Reputation?

Last Updated on September 28, 2020 by Darlene Dobry

As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]

Why You Should Demand a Team of Healthcare Marketing Specialists

Last Updated on August 19, 2020 by Stewart Gandolf

A computer with a camera and negatives on the table

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19

Last Updated on August 3, 2020 by Stewart Gandolf

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

Why Healthcare Should Care about OTT Advertising

Last Updated on August 3, 2020 by Stewart Gandolf

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Last Updated on July 8, 2020 by Stewart Gandolf

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Last Updated on June 25, 2020 by Stewart Gandolf

COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers‘ needs, […]

How Are Healthcare Consumers Responding to COVID/the Coronavirus Pandemic?

Last Updated on August 10, 2020 by Stewart Gandolf

Animated graphic of people with face masks on

A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients want and expect in a post-pandemic world? […]

Your proposal will include: