[VIDEO] Here’s Why YouTube Should Be a Part of Your Healthcare Advertising

Last Updated on April 30, 2018 by Raheim Bundle

youtube healthcare advertising on a laptop

Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their healthcare advertising strategies. There are two ways to take advantage of YouTube to reach […]

TV vs Digital: Grab a Ringside Seat for the Advertising’s Battle Royale

Last Updated on September 19, 2019 by Stewart Gandolf

old television and a large computer flat screen representing TV advertising vs digital advertising

Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television advertising has fallen to second place against the fast-rising digital advertising. Here’s how AdAge reported the media breakthrough: “Step […]

Healthcare Advertising Agency: What to Look For Before You Hire

Last Updated on June 6, 2019 by Stewart Gandolf

healthcare advertising words on tower blocks

Perhaps the single, best practice advice about hiring a healthcare advertising agency is to start the process right now. Sooner is better than later. Super-smart management rule number one is to invoke the power of foresight—jump to the front of the growth curve. What’s more, it doesn’t take a visionary to know that the selection […]

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