A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Last Updated on January 17, 2020 by Stewart Gandolf

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

What You Need to Know About Phygital: More than a Buzzword

Last Updated on January 10, 2020 by Stewart Gandolf

Woman video calling a doctor on her tablet and cell phone with medical testing data.

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

Prepaying Your Marketing Expenses Just Might Reduce Your Next Tax Bill

Last Updated on December 19, 2019 by Stewart Gandolf

1040 tax form surrounded by a calculator, pen and glasses

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

[VIDEO] Here’s Why YouTube Should Be a Part of Your Healthcare Advertising

Last Updated on April 30, 2018 by Raheim Bundle

youtube healthcare advertising on a laptop

Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their healthcare advertising strategies. There are two ways to take advantage of YouTube to reach […]

TV vs Digital: Grab a Ringside Seat for the Advertising’s Battle Royale

Last Updated on September 19, 2019 by Stewart Gandolf

old television and a large computer flat screen representing TV advertising vs digital advertising

Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television advertising has fallen to second place against the fast-rising digital advertising. Here’s how AdAge reported the media breakthrough: “Step […]

Healthcare Advertising Agency: What to Look For Before You Hire

Last Updated on June 6, 2019 by Stewart Gandolf

healthcare advertising words on tower blocks

Perhaps the single, best practice advice about hiring a healthcare advertising agency is to start the process right now. Sooner is better than later. Super-smart management rule number one is to invoke the power of foresight—jump to the front of the growth curve. What’s more, it doesn’t take a visionary to know that the selection […]

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