The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023. Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]
Healthcare consumerism isn’t just “coming.” It’s already here. What’s more, healthcare consumerism means big changes for healthcare organizations and officially ushers in a new era of the patient experience. Are you modernizing your business to meet your patients’ changing needs and expectations? If not, you’re already falling behind. In today’s blog post, I share some […]
As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past year. It’s been a pleasure working with and interviewing so many experienced marketing professionals. Whether colleagues or team members, these experts are the people who bring this blog to life […]
As a leader of a healthcare organization, you’re focused on achieving your business goals. So how does content fit in? Ideally, it should support your primary goals. Today’s best content marketing is aligned with business goals and drives profitable action. What’s more, marketing teams can demonstrate how content contributes to business goals. If the business […]
While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You see, most of our clients are multilocation healthcare businesses. We have worked with health systems, hospitals, practices, retail locations, urgent cares, ASCs, addiction treatment centers, and long-term care facilities. When […]
How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social media? And, how do you remain relevant to new generations of customers — all while staying true to your brand identity? Spoiler: You don’t do it by compromising who you are. The only […]
A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is just as important. But how do you know if you should create a blog post or a web page? Do […]
Live events can be a core part of the marketing strategy for healthcare systems, hospitals and multilocation practices. But, as we all know, the last few years have challenged how we market and serve our clients — especially when it comes to live events. I was recently invited to co-lead a webinar about events with […]
When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or wellness content can be challenging. It should always be engaging, informative, technically accurate, and compliant. The difficulty only increases when you want to produce amazing content regularly and within budget. […]
Read the summary of our latest podcast, featuring Johnny A. Smith Jr. of Encompass Health and Stewart Gandolf of Healthcare Success.
