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A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

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news article title reading "Cyber Attack"

It's likely that your health system, hospital or practice will soon be the victim of a cyber crime. Your medical public relations disaster is not “if,” but “when.” The actual victims include patients and the loss of personal data. Compromised health record information is a medical public relations emergency waiting to happen. Your brand and marketing […]

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two figures fencing

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants […]

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Google logo

Google—perhaps the most valuable brand in the world—recently announced a corporate restructuring with the holding company name of Alphabet. The new structure, strategy and operating details are complex and widely reported in business media and on Google’s own site. But a corporate powerhouse like Google-now-Alphabet will, according to many observers, have a major influence in […]

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closed sign

The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it looks like many docs want to hang it up. They are either ready to get […]

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3 sides of dice spelling out FAQ

Two interesting items in the online news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and email. Both were completely credible, widely circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal […]

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grey male figure with green dollar sign on head

The most expensive hospital in the nation is in New Jersey, according to The New York Times. “The Bayonne Medical Center charged Medicare the highest amounts for about a quarter of the most common treatments, a Times analysis of 2011 data shows.”

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doctor's hand holding stethoscope popping out of laptop screen

Have you noticed the recent wave of TV commercials for one-to-one video calling (Apple Facetime), or multiple participation (GoToMeeting) video collaboration, or one-to-many webcasting? In business, it’s all as close, convenient and immediate as your smart phone, tablet or laptop. For personal and small business uses the service is free or low cost and it's […]

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Our first post about Happtique—the Greater New York Hospital Association’s (GNYHA) mobile application store—was just prior to its launch in 2010. Much has transpired in the subsequent couple of years. There are some important trends here for forward-looking healthcare and hospital marketing professionals. Including—just this month—a pilot program for an app for issuing prescriptions.

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The digital and technological tools of healthcare marketing are increasing in importance and opportunity. And, if you haven’t done so lately, right now is probably a good time to weigh your “connectivity goals” against the technical nuts and bolts needed to get the job done.

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The dues you pay to become a doctor are high. After investing ump-teen grueling years in education and training—not to mention a fortune in expense—one would hope that the average young physician would be happy with their chosen profession. But it doesn’t look like that’s the case. And the provider business model and physician marketing […]

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Here’s a bit of a shocker. Among ordinary citizens, healthcare news doesn't have the awareness factor that you might think. Better than half of the general public is unaware of, or misinformed about, the recent decision by the Supreme Court of the United States (SCOTUS) regarding the Affordable Care Act. After weeks of intense, major-media […]

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