with Programmatic Healthcare Advertising
Programmatic Display AND OTT / ctv
Create moments of serendipity with healthcare programmatic advertising that reaches the right audience at the right time—across the web, mobile devices, and today’s most popular streaming platforms.
Healthcare Success helps healthcare organizations use sophisticated programmatic display, native advertising, OTT, and Connected TV (CTV) campaigns to expand reach, increase awareness, and improve marketing performance. Unlike general digital agencies, we specialize exclusively in healthcare marketing. That means every audience strategy, creative recommendation, media investment, and optimization decision benefits from decades of healthcare marketing experience.
Combined with advanced audience targeting, strategic media planning, and continual optimization, we help clients deliver more relevant messages to patients, physicians, employers, referral sources, and other key healthcare audiences.
Our team of programmatic ad buying experts can place your ads on highly-trafficked news sites and relevant blogs, and also video-on-demand (VOD), over-the-top (OTT), and connected TV (CTV) advertising to provide digitally-savvy consumers with consistent and relevant brand experiences.
Programmatic advertising in its many forms can:
- Increase brand awareness
- Drive more traffic to your website
- Provide insight into your audience
- Reach and target new audiences
- Boost ROI
- Decrease overall ad spend
- Increase ad visibility
- Support paid search
- And more
Engage Healthcare Consumers, Increase Sales, and Maximize ROI
Build brand awareness, acquire more customers, generate sales, use strategically invested ad dollars, reach your most valuable audiences, and deliver meaningful one-on-one ad experiences.
As audiences become ever more fragmented, programmatic healthcare advertising aims to deliver the scalable campaigns, continual optimization, and actionable insights you need to maximize your spend and reach strategic goals.
Our experts are highly skilled in managing automated demand-side platforms (DSPs) to deliver hyper-targeted messages to granular audiences.
We’ll work with your in-house team to optimize your performance-based goals, allowing you to reach new users and gain insights into their behavior across channels.
Programmatic advertising isn’t limited to patient acquisition. Healthcare organizations also use it to reach physicians, referral sources, healthcare executives, employers, recruiting audiences, and other specialized B2B decision makers. Healthcare Success develops audience strategies for both consumer and professional healthcare marketing campaigns.
Strategy Before Technology
Successful programmatic advertising starts with strategy—not technology. While sophisticated demand-side platforms (DSPs) enable precise targeting and automated media buying, lasting results depend on understanding your audience, defining meaningful business objectives, developing compelling creative, and continuously optimizing performance.
Healthcare Success combines strategic healthcare marketing expertise with advanced programmatic capabilities to help organizations maximize every advertising dollar while supporting broader business goals.
Platforms, Data & Technology
Healthcare Success manages campaigns using leading healthcare-capable demand-side platforms (DSPs) and trusted audience and measurement partners. Our experience includes PulsePoint, Cadent (AdTheorent), Google Display & Video 360, and Google’s broader display ecosystem, while remaining flexible as technologies evolve. When appropriate, we also leverage healthcare-specific audience intelligence and measurement resources such as IQVIA and Definitive Healthcare.
Our objective isn’t to promote a particular platform—it’s to select the right combination of technology, audience data, and optimization strategy for each client’s goals, budget, and compliance requirements.
Built for Sophisticated Healthcare Campaigns
Whether you’re investing approximately $10,000 per month to support a focused service-line initiative or managing sophisticated national campaigns with six-figure monthly media investments, Healthcare Success has the strategic, technical, and operational experience to scale your programmatic advertising effectively.
Our team supports regional, multi-market, and national healthcare campaigns for hospitals, health systems, physician organizations, behavioral health providers, digital health companies, medical device manufacturers, health plans, pharmaceutical organizations, and other healthcare brands.
Brand Safety, Privacy & Compliance
Healthcare advertisers face unique responsibilities. Reaching the right audience means little if campaigns appear in inappropriate environments or fail to respect privacy expectations.
Every Healthcare Success programmatic campaign is designed with brand safety, premium inventory, healthcare advertising expertise, and privacy-conscious audience strategies in mind. We employ sophisticated targeting controls, contextual safeguards, and healthcare-specific best practices to help protect both your brand and your marketing investment.
For organizations operating in regulated healthcare environments, our team understands the additional considerations surrounding HIPAA-aware marketing practices, sensitive health conditions, and patient privacy.
Targeting
Keyword Targeting
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Benefits of Programmatic Healthcare Advertising
Healthcare Success utilizes leading ad-buying technologies and leverages enterprise-level tactics to execute sophisticated digital media campaigns for your business. We support all types of healthcare organizations, including health systems, health consumer brands, multilocation practices, insurers, pharma, devices, and more.
Whether you’re sophisticated in programmatic display advertising, need to overhaul existing campaigns, or starting from scratch, we’ll streamline and automate your healthcare programmatic advertising campaigns with skill and precision.
Programmatic advertising is equally valuable for consumer marketing and B2B healthcare campaigns. Whether you’re promoting service lines, increasing physician referrals, recruiting providers, building employer relationships, marketing medical technology, or supporting patient acquisition, programmatic enables highly targeted campaigns that reach precisely defined audiences.
Well-executed healthcare marketing services help your business:
Target with precision
Unlike traditional ads, digital ads have more granular targeting capabilities and can reach highly specialized consumer bases. Leverage healthcare programmatic advertising to locate patients and healthcare consumers in need of your services and systematically eliminate those who aren’t.
Increase conversions
Programmatic healthcare advertising allows you to target your most valuable prospects. Prospects can click through to a custom landing page or website, increasing conversions. Give potential patients direct access to your services and get them to take action faster.
Optimize ad strategy
Programmatic ads provide robust and more valuable metrics than traditional ads. With our comprehensive data set, the team of programmatic ad buying specialists at Healthcare Success delivers broad (e.g., the number of people that viewed your ad, the number of people that clicked through to your site) and granular (e.g., the number of people that paused the ad and never returned and the number of people that viewed your ad but did not click) insights.
Reach consumers across devices
Viewers interact with your ads on various smart devices (e.g., smartphones, laptops, smart TVs, gaming consoles, and other connected devices). Share hyper-relevant ads on the devices your target audience uses and trusts the most.
Go Beyond Linear TV Advertising and Reach Digital Audiences with the Automated Precision of OTT and CTV
OTT Advertising
Over-the-top advertising (OTT) is content delivered directly to viewers through streaming video or video on demand (VOD). OTT is “over the top'' because it offers advertisers the chance to reach consumers who are not traditional cable TV or satellite subscribers. OTT allows businesses to reach new audiences at scale streaming video content continues to rise in popularity. OTT options can include advertising supported Hulu, Peacock, Tubi, Paramount+, and others. Consumers can consume OTT content on desktop computers, tablets, smartphones, and CTV devices (see below).
Benefits of OTT video over traditional TV include:
- Precise targeting
- Enhanced ad relevance
- Increased engagement
- Improved accountability
CTV advertising
CTV stands for connected TV devices (e.g., Smart TV, Apple TV, Chromecast, Amazon Fire TV Stick, Roku, and gaming consoles) that customers use to watch TV or video content online. Compared to viewing OTT content via computers or smartphones, connected TV offers the user experience of linear television. Both broader OTT and CTV specifically offer highly effective ways to reach users who've cut the cord on traditional cable.
Native Advertising
Increase brand engagement and give your target audience a seamless experience with custom-branded, native ad content.
Programmatic native advertising is a unique way to attract digital customers—not interrupt them. This non-intrusive ad format delivers engaging content and compelling designs that organically blend into the editorial style of websites, news platforms, and social media channels.
Programmatic Works Best as Part of an Integrated Marketing Strategy
Programmatic advertising rarely succeeds in isolation. The strongest results come when display advertising, Connected TV, paid search, paid social, SEO, landing pages, analytics, and creative strategy work together toward common business objectives.
Because Healthcare Success provides fully integrated healthcare marketing services, we help clients coordinate every aspect of their digital strategy—not simply buy media. The result is stronger performance, better measurement, and marketing programs that continue improving over time.
Healthcare Success supports hospitals, health systems, physician organizations, multi-location healthcare providers, behavioral health companies, digital health organizations, medical device manufacturers, health plans, pharmaceutical organizations, and other healthcare brands seeking sophisticated digital advertising strategies.
Whether your objective is patient acquisition, physician engagement, referral growth, provider recruitment, brand awareness, or B2B demand generation, we’ll help you build a programmatic advertising strategy aligned with your organization’s goals.
