Most healthcare organizations measure marketing activity, but far fewer can confidently measure marketing impact. In this foundational guide, Stewart Gandolf explains why traditional attribution breaks down in healthcare, how AI and changing patient behaviors are reshaping measurement, and what healthcare leaders should expect from a modern martech infrastructure that connects marketing investments to real patients and real revenue.
When does a healthcare app actually improve patient experience—and when is it a costly distraction?
In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.
If advertising inside AI assistants is going to be effective in the long term, it must be trust-first by design. For healthcare brands, that standard must also be privacy-first and compliance-forward, even when the platform itself is not processing protected health information (PHI).
Explore how olfactory stimulation, sleep, and brain health are connected in this Healthcare Success podcast with Dr. Michael Leon of UC Irvine.
Is your website easy to use? Is it intuitive? Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful pages. UI/UX ensures your website is In this post, I’ll cover 10 UI/UX design basics that can positively impact your healthcare business. […]
March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth's adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]
It’s no secret that the healthcare industry is nothing like it used to be. Your patients are also consumers. They expect more from their doctors, health organizations, hospitals, and pharmaceuticals—and healthcare disruptors are taking action. Some of the long-standing players in healthcare are quickly setting themselves apart as healthcare industry disruptors, as are new players […]
The internet was in a bit of an uproar this week after Amazon admitted that employees listen to select customer conversations with Alexa, Amazon’s voice-enabled assistant. Yet, the tech giant seems unfazed by the news, noting that employees only listen to a handful of recordings with the ultimate goal of improving communications. In fact, Amazon’s […]
