Do you remember choosing between two types of COVID tests? PCR tests were highly accurate but took several days to get results. Meanwhile, antigen-based “rapid tests” offered results within minutes, but were far less accurate. In this week's episode, Stewart Gandolf speaks with Martin Price, CEO of HealthTrackRx, to explore how an innovative business model, […]
How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before. In this week's episode, Stewart Gandolf sits down with Susan Boydell, Principal at Barlow […]
Struggling to gain traction with your healthcare brand? In this week's podcast, Stewart Gandolf speaks with Ben Reynolds, Associate VP of CureMD’s Oncology Division (Oncentric), about a transformative branding journey. Facing low brand awareness (only 6% of community oncologists knew they had an oncology-specific offering), CureMD knew it needed a shift. Ben walks us through […]
Forward by Stewart Gandolf, Chief Executive Officer In my latest podcast, I sit down with our own Senior Director of SEO Strategy and Growth, Brandon Schakola, to discuss the growing impact of zero-click search and its effect on healthcare marketers. As AI reshapes search, traditional SEO strategies face new challenges. While I strongly encourage you […]
This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. It also applies to high-value B2C sales, e.g., elective surgeries, orthodontics, senior care, and residential treatment centers. My guest, Chris Jennings, CEO of Chris Jennings Group, reveals the essential traits […]
Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate […]
How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? Health systems must rethink how they engage and direct patients—ensuring they get the right level of care in the most efficient and cost-effective way. In this episode, Dennis Jolley, System VP of Strategy and […]
In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare. We discuss key strategies like diverse imagery, ADA compliance, and accessible communication methods (e.g., closed-captioning and Telehealth) and why they are essential for reaching a wide audience and driving […]
How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? I recently invited Doug Sprague to join me on our podcast to explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry. In addition to being our […]
How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Dr. Flora explains how he aligns marketing with what motivates his doctors […]
How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies. We discuss why marketing and brand strategy are […]
Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant. To understand these issues better, I invite you to listen to my recent […]
What does it really take to stay ahead in healthcare? The answer is thought leadership. Here’s why: It’s about more than just quick wins—it’s a long-term strategy. Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. Together, these can […]
Did you know Google changes its algorithm up to 200 times a day? Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. It’s no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. To help […]
How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to […]
Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices. Together, we explore how medical device and other healthcare organizations […]
Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Since her session wasn’t recorded at the venue, I interviewed Kathy on our podcast so we could share her insights with our wider audience. Whether your healthcare business […]
The stigma surrounding behavioral health is finally fading, consumers are seeking help, and all types of behavioral health businesses are booming. Our Senior Account Director Paul Knipe, Josh Weum, and I were among the presenters at this year’s INVEST Conference, where we shared pivotal strategies to reshape your marketing approach—emphasizing the critical role of authentic […]
Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. Still, we often must persuade leadership that all their locations need at least some love—even those with a full census. How can you invest your marketing dollars and energy appropriately across your multilocation portfolio? […]
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Together, we explore how this evolving strategy can and should be integrated into your broader marketing […]
Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” […]
Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. This podcast is a must-listen for healthcare leaders and primary […]
Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement. Learn how […]
AI is flooding the internet with low-quality healthcare content that hasn’t been medically reviewed for accuracy. While this can (and should) be viewed as a big problem, it’s also a unique opportunity for hospitals and healthcare systems to stand out as trusted patient resources. We recently sat down with Ed Bennett, Founder of MarTech.Health and […]
As you might expect, our agency networks with lots of people in the financial world, including investment bankers and private equity firms. To capture today’s M&A trends and insights, I interviewed Andre Ulloa, a Partner and Executive Advisor at M&A Healthcare Advisors (MAHA), a boutique advisory firm and investment bank. Our podcast interview covered a […]
Entrepreneurial Insights from a Market Disruptor Market disrupters are drastically changing the healthcare industry, creating more accessible solutions and lucrative business models by addressing unmet needs with innovative solutions and scalable business models. Psych360 was one of the early disruptors to transform access to mental health care in long-term care facilities. According to a National […]
Is your email marketing HIPAA compliant? Do you have adequate encryption at every step? Are you sure? Remember, even a patient’s email address could be considered PHI if linked to a health condition or treatment. If you are suddenly feeling a little uneasy, I promise you are not alone. Most healthcare marketers are unaware that […]
Healthcare consumers demand better, more personalized experiences at every touchpoint. According to Google, approximately 77% of people use search engines to start their patient journey. So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. But what happens after your ads have captured their attention—especially […]
I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]
![[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing](https://healthcaresuccess.com/wp-content/uploads/2022/07/Podcast-COVID-Disruption-072522_Instagram-300x300.jpg)
The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]
Read the summary of our latest podcast, featuring Johnny A. Smith Jr. of Encompass Health and Stewart Gandolf of Healthcare Success.
Discover six key healthcare trends emerging from the pandemic, according to a podcast interview with Darwin Research Group.
Healthcare call center best practices to improve patient experience. Discover how to develop effective contact center strategies for your healthcare organization.
Learn about sports sponsorship opportunities. Healthcare Success shares four sports marketing strategies for healthcare brands to increase brand awareness and grow their practice.
I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]
Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]
What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]
COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]
COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns' strategies? To answer this important question for healthcare marketers, […]
If you’ve been listening or reading along with us, then you know we’ve covered a number of discussions in preparation for a panel discussion about patient-centric care at the 2019 Eye for Pharma conference. Lynn Nye, CEO of Medical Minds, moderated and co-sponsored the panel with me. Held in Philadelphia on April 17, 2019, the […]
I recently had the pleasure of speaking with Fasiha Haq, Global Medical Education Advisor at Eli Lilly and Company. This podcast is the fourth in a series of prep for our panel discussion at Eye for Pharma. Lynn Nye, CEO of Medical Minds, co-moderated this podcast with me in advance of our panel discussion at […]
While I have interviewed hundreds of guests on our healthcare marketing podcasts over the years, this time I enjoyed the unique experience of being the interviewee on my own “show.” My friend and colleague Dr. Lynn Nye, CEO of Medical Minds, interviewed me in advance of our panel discussion at this year's EyeforPharma Conference in […]
I am always excited to interview one of my favorite people and personal friends, Dr. Jim Merlino. I first met Dr. Merlino at the Cleveland Clinic Patient Experience Summit years ago. He’s an accomplished surgeon and industry leader in improving the patient experience. He draws from more than two decades of experience to address key […]
I have had the pleasure of interviewing Dennis Jolley, formerly the Senior Director of Marketing for the University of Utah Health Care System, many times. In this podcast, we hone in on the effects of the patient experience on doctor ratings. “Doctor ratings, patient satisfaction and patient experience” At the beginning of their journey, Mr. […]
I'm excited to share this podcast featuring Mia Nease who, at the time of recording, was Head of Healthcare and Life Science Partnerships at Arivale. She is now the founder and CEO of Multiomic Advisory Services. This is the second podcast in a series of prep for our panel discussion at this year's EyeforPharma Conference […]
I recently interviewed Sven Gierlinger, Chief Experience Officer for Northwell Health—the largest hospital system and employer in New York—to prepare for our EyeforPharma panel, Patient-Centric Care: Does the Doctor Know Best? This podcast is the first in a series of prep for our panel discussion. Jim Merlino, Chief Transformation Officer at Press Ganey and mutual […]
I recently had the pleasure of interviewing Dr. Zeev Neuwirth, a physician, author, podcast producer and speaker who’s made a career out of identifying opportunities for innovation in our current healthcare system. I first saw Dr. Neuwirth speak at the 2019 Society for Healthcare Strategy and Market Development (SHSMD) Connections conference in Nashville where he […]
Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered. These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into […]
One of my favorite conferences to attend each year is HCIC, the Healthcare Internet Conference, where I get to catch up with people and organizations that are doing incredible things in the digital healthcare space. Recently, I spoke with Ed Rafalski, the Chief Strategy and Marketing Officer at Baycare Health System, about his HCIC talk, […]
My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in patient experience expertise for years, and their latest report adds significantly to the discussion. […]
