9 Healthcare Marketing Podcasts You Can’t Miss

Last Updated on June 25, 2019 by Stewart Gandolf

Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered. These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into […]

[Podcast] The Ultimate Healthcare Brand Metric: Measuring Lifetime Value

Last Updated on March 13, 2019 by Stewart Gandolf

One of my favorite conferences to attend each year is HCIC, the Healthcare Internet Conference, where I get to catch up with people and organizations that are doing incredible things in the digital healthcare space. Recently, I spoke with Ed Rafalski, the Chief Strategy and Marketing Officer at Baycare Health System, about his HCIC talk, […]

Online Reviews and the Patient Experience [Podcast]

Last Updated on March 6, 2019 by Stewart Gandolf

My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in patient experience expertise for years, and their latest report adds significantly to the discussion. […]

Telehealth: Providers Have More Options Than Ever Before [PODCAST]

Last Updated on June 19, 2019 by Stewart Gandolf

doctor providing telehealth services through laptop

Telehealth has been around for well over a century, but the last few years have brought a major shift in the meaning of the term. Now thanks to new technologies, HIPAA-compliant programs and apps, and forward-thinking companies like Spruce, providers have more options for utilizing telehealth than ever before. In fact, your organization can benefit […]

Killing Cats Leads to Rats: How Healthcare Can Avoid Unintended Consequences [PODCAST]

Last Updated on June 19, 2019 by Stewart Gandolf

Recently, I had the opportunity to see Richard Franzi, author of Killing Cats Leads to Rats, speak about his book. Essentially, the topic is the unintended consequences of our decisions. And in terms of healthcare, there are unintended consequences all over the place. You can learn strategies to avoid unintended consequences in healthcare organizations from […]

[Podcast] Experiential Marketing: An Exciting Time for Healthcare

Last Updated on December 17, 2018 by Stewart Gandolf

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir’s definition of experiential marketing, look at some of Grandesign’s […]

[Podcast] Engage at Warp Speed With New Healthcare Technologies

Last Updated on June 5, 2019 by Stewart Gandolf

Ed Bennett has long been a thought leader in healthcare social media and marketing. The founder of MarTech.Health, a new kind of vendor directory built for healthcare marketing professionals, he’s always been on the cutting-edge of healthcare technologies, so I was excited to talk to him about the recent session he facilitated at the 2018 […]

[PODCAST] 2019 Omnibus Study Results: Female Healthcare Consumers

Last Updated on December 5, 2018 by Stewart Gandolf

The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]

[Podcast] Engaging a Healthcare Audience with Video Streaming

Last Updated on June 5, 2019 by Carolyn Lange

video camera streaming healthcare meeting

Penn Medicine Princeton Health considers community wellness an important part of its mission. And one of the most successful ways it has engaged with its audience is streaming video. In fact, over the past two years, after a shift in their video strategy, the health system has seen a 37% increase in video views. Healthcare […]

The Patient-Centric Philosophy That’s Transforming One Health System

Last Updated on June 5, 2019 by Stewart Gandolf

doctor incorporating patient centric care in the office with patient

From time to time, I get the opportunity to interview leaders in healthcare from various viewpoints. Recently, I had fun speaking with my old friend Michael Boblitz about his role in shaping the strategic healthcare marketing plan of his organization in two big ways: A philosophy of focusing on a few things at a time, […]

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