Is COVID the Rx for the Pharmaceutical Industry’s Reputation?

Last Updated on September 28, 2020 by Darlene Dobry

As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]

Why You Should Demand a Team of Healthcare Marketing Specialists

Last Updated on August 19, 2020 by Stewart Gandolf

A computer with a camera and negatives on the table

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Last Updated on August 18, 2020 by Stewart Gandolf

Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]

[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19

Last Updated on August 3, 2020 by Stewart Gandolf

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Last Updated on July 8, 2020 by Stewart Gandolf

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

Last Updated on May 20, 2020 by Stewart Gandolf

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

Vein Practice Marketing Strategies to Implement Now

Last Updated on May 20, 2020 by Stewart Gandolf

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

COVID-19: Healthcare Marketing Adjustments To Make in Response to Coronavirus

Last Updated on July 5, 2020 by Stewart Gandolf

Stewart Gandolf, CEO, Healthcare Success photo

Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6. By March 9, […]

A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Last Updated on August 2, 2020 by Stewart Gandolf

A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

Thinking Outside the Doc: Holistic Marketing Checklist

Last Updated on May 28, 2019 by Stewart Gandolf

Frequently, we teach the value of micro planning—using precision, personalized online marketing means and methods that zero in on the single-person at a point of need. Increasingly, technology enables this fine level of timely, local and immediate messages. But you also need to consider the macro view—the holistic perspective that doesn’t lose sight of the micro touches. […]

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