In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.
Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs
A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment
In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.
How to Market Your Telehealth Services
Get expert tips on how to market your telehealth services online and beat your competition.
How to Prepare for Google’s Upcoming User Experience Update
Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.
Is COVID the Rx for the Pharmaceutical Industry’s Reputation?
As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]
Why You Should Demand a Team of Healthcare Marketing Specialists
We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]
[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19
Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]
[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19
I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]
[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps
What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]
Webinar: How to Rebuild Your Medical Practice Now and After COVID-19
The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]
