Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Last Updated on May 17, 2021 by Stewart Gandolf

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

Last Updated on April 27, 2021 by Stewart Gandolf

Female CEO posing for a photo with the office building and river behind her.

In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.

How to Market Your Telehealth Services

Last Updated on April 20, 2021 by Stewart Gandolf

A couple sitting on the sofa with a laptop featuring a telehealth appointment.

Get expert tips on how to market your telehealth services online and beat your competition.

How to Prepare for Google’s Upcoming User Experience Update

Last Updated on March 10, 2021 by Stewart Gandolf

Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.

Is COVID the Rx for the Pharmaceutical Industry’s Reputation?

Last Updated on September 28, 2020 by Darlene Dobry

As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]

Why You Should Demand a Team of Healthcare Marketing Specialists

Last Updated on August 19, 2020 by Stewart Gandolf

A computer with a camera and negatives on the table

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Last Updated on August 18, 2020 by Stewart Gandolf

Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]

[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19

Last Updated on August 3, 2020 by Stewart Gandolf

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Last Updated on July 8, 2020 by Stewart Gandolf

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

Last Updated on May 20, 2020 by Stewart Gandolf

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

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