Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

Last Updated on June 27, 2020 by Stewart Gandolf

We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up […]

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

Last Updated on May 20, 2020 by Stewart Gandolf

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

Vein Practice Marketing Strategies to Implement Now

Last Updated on May 20, 2020 by Stewart Gandolf

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

Last Updated on May 16, 2020 by Stewart Gandolf

Doctor performing telemedicine and telehealth with laptop, tablet and cell phone

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

Last Updated on July 9, 2020 by Stewart Gandolf

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? To answer this important question for healthcare marketers, […]

A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Last Updated on March 27, 2020 by Stewart Gandolf

A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

What You Need to Know About Phygital: More than a Buzzword

Last Updated on January 10, 2020 by Stewart Gandolf

Woman video calling a doctor on her tablet and cell phone with medical testing data.

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

Prepaying Your Marketing Expenses Just Might Reduce Your Next Tax Bill

Last Updated on December 19, 2019 by Stewart Gandolf

1040 tax form surrounded by a calculator, pen and glasses

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

How Voice Search Is Changing Healthcare (& Your SEO)

Last Updated on July 25, 2019 by Raheim Bundle

Love it or hate it, voice technology is here to stay. For those who love it, voice-commanding Siri or Alexa to report on the weather or play a song is kind of a power trip, not to mention ultra convenient. For those who loathe it, the complaints range from difficulty with Alexa’s comprehension to fears […]

Healthcare “News You Can Use”: A Guide for Newsjacking

Last Updated on May 8, 2019 by Stewart Gandolf

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]

Your proposal will include: