Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Last Updated on May 17, 2021 by Stewart Gandolf

In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.

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How to Market Your Telehealth Services

Last Updated on April 20, 2021 by Stewart Gandolf

Get expert tips on how to market your telehealth services online and beat your competition.

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Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Last Updated on March 3, 2021 by Stewart Gandolf

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

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How to Create an Effective COVID-19 Vaccine Communication Strategy for Your Patients

Last Updated on February 4, 2021 by Stewart Gandolf

Learn how to craft an effective communication strategy for COVID-19 vaccines for patients in healthcare practices and medical organizations.

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[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19

Last Updated on August 3, 2020 by Stewart Gandolf

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

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Why Healthcare Should Care about OTT Advertising

Last Updated on August 3, 2020 by Stewart Gandolf

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

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Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

Last Updated on June 27, 2020 by Stewart Gandolf

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up […]

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Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

Last Updated on May 20, 2020 by Stewart Gandolf

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

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Vein Practice Marketing Strategies to Implement Now

Last Updated on May 20, 2020 by Stewart Gandolf

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

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Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

Last Updated on May 16, 2020 by Stewart Gandolf

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

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