A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Last Updated on January 20, 2020 by Stewart Gandolf

A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

What You Need to Know About Phygital: More than a Buzzword

Last Updated on January 10, 2020 by Stewart Gandolf

Woman video calling a doctor on her tablet and cell phone with medical testing data.

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

Prepaying Your Marketing Expenses Just Might Reduce Your Next Tax Bill

Last Updated on December 19, 2019 by Stewart Gandolf

1040 tax form surrounded by a calculator, pen and glasses

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

How Voice Search Is Changing Healthcare (& Your SEO)

Last Updated on July 25, 2019 by Raheim Bundle

Love it or hate it, voice technology is here to stay. For those who love it, voice-commanding Siri or Alexa to report on the weather or play a song is kind of a power trip, not to mention ultra convenient. For those who loathe it, the complaints range from difficulty with Alexa’s comprehension to fears […]

Healthcare “News You Can Use”: A Guide for Newsjacking

Last Updated on May 8, 2019 by Stewart Gandolf

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]

Here’s Why Your Marketing Strategy Isn’t Working

Last Updated on June 22, 2018 by Stewart Gandolf

notepad with drawing representing a marketing strategy that isn't working

Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, you might be dismayed to find the results aren’t quite what you hoped for or expected. However, that doesn’t mean […]

Are Medical Marketing Agencies Worth It, or Should You Hire Within?

Last Updated on May 24, 2019 by Carolyn Lange

Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might start to consider what medical marketing agencies have to offer. The most successful practices and hospitals […]

The State of Multicultural Marketing in 2018

Last Updated on June 3, 2019 by Stewart Gandolf

waiting room with families of different ethnicities representing multicultural marketing

Multicultural marketing is too often overlooked. You hope that your marketing message is reaching people of all cultures and ethnicities, but this assumption can lead you to miss out on a huge potential patient base. As the experience of cultures in this country changes and evolves, so too should your marketing message. The state of […]

Is Your Medical Website HIPAA Compliant?

Last Updated on June 7, 2019 by Stewart Gandolf

child in costume looking at HIPAA compliant website

[INSTALLMENT – A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn’t legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) […]

Healthcare Consumerism: How to Avoid Being Left Behind

Last Updated on June 6, 2019 by Stewart Gandolf

photo of a piggy bank, a stethoscope, and coins representing healthcare consumerism

[Series Installment] It seems to some observers that many hospitals and healthcare providers are not prepared for the next wave of consumerism. Contemporary studies among hospitals and health systems in the industry believe that patient behaviors and expectations are critical. But less than one-quarter of healthcare organizations have the means to gather and analyze meaningful patient […]

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