While many marketers have a vague understanding of how doctors think, our principals have personally interacted with thousands of doctors and other healthcare professionals (HCPs) for over two decades.
We understand their deep commitments to data, science, quality, ethics, and patient safety when it comes to marketing to doctors. We comprehend their inherent skepticism toward sales and marketing. We sympathize with their feelings of overwhelm and burnout, especially relating to administrative and insurance issues. We recognize their ambivalence toward personal compensation. We get their needs for professional recognition and status.
Despite all these commonalities, we never forget that every doctor is a unique individual.
Most importantly, doctors—like the rest of us—are people too. They’re humans who make decisions both rationally and emotionally. They also prefer clarity and simplicity over jargon. So, we’ll help you reach them with the right message in the most appropriate way.