The business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share. Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school […]
SWOT: The High-Level Self Exam that Boosts Your Bottom Line
How to bring maximum benefit to your twice-yearly marketing update.