Category: Healthcare Marketing

Long Patient Wait Times Are Costing You

Patience is a virtue, but patients don’t always feel the need to practice it. And that makes sense; as more practices offer shorter wait times and more one-on-one time with the doctor, why would they want to put up with long patient wait times? RELATED: Can You Really Reduce Patient Wait Times to Just 2 […]

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More On the 6 Fundamentals of Healthcare Marketing

What’s the most effective way to evolve, progress and grow? Take frequent trips back to the basics. Just as professional athletes, artists and actors practice tried-and-true techniques of their crafts to continue honing their skills, healthcare marketers can, and should, do the same.  Several years back, I wrote an article I continue to share to […]

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4 Ways Your Online Presence Keeps Patients Away

You know you need a website to succeed in healthcare today. While some organizations rely heavily on word-of-mouth and doctor referrals, this won’t last forever. Today’s savvy patients are researching everything from dentists to radiologists to medical device manufacturers before they ever consider a product or service. Your website helps these patients find the right […]

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10 Medical Marketing Strategies to Try in 2019

This year, we’re likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it’s time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing.  These […]

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Marketing Ethics in Healthcare: What Every Organization Should Know

Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]

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– Jonathan Calure, MD

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