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10 Ways to Attract New Patients from Key Local Employers

Help Providers Win New Patients from Large Local Businesses with These Tactics Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Whether it’s a company that's conveniently located across the […]

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Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]

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Guide to Health & Wellness Marketing

More consumers care about wellness than ever before—but it encompasses more than just fitness and nutrition. Today's wellness consumers actively engage with brands offering holistic products and services that promise to improve their physical and mental health and overall appearance. As consumer interest grows, health and wellness brands have ample opportunity to attract a larger […]

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Seniors Targeting Blog Square Image

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels

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Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the healthcare decisions.  Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. And yet women’s health marketing isn’t doing a […]

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Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

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Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]

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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.  While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]

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Healthcare Success Launches New Website

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways:  Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]

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Getting Started With Google Analytics 4 for Healthcare Brands

Google Analytics is an extremely powerful tool for healthcare businesses.  According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]

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Marketing to Doctors JPG | 2 of 3

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

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Marketing to Doctors JPG | 1 of 3

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

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