Healthcare Success in the Press
We are happy to contribute to your publication.
Healthcare editors and reporters often ask us to provide expert interviews and/or write articles for their publications.
The following are recent articles that have featured a member of the Healthcare Success team. For all press inquiries, please contact Kyle Hojem at Kyle@healthcaresuccess.com.
“Kathy Gaughran on Digital Marketing Strategy.” Healthcare Success appeared in The Scott Becker Private Equity Podcast. Kathy Gaughran, Senior Marketing Strategist, discusses what’s working in digital strategy and more. June 24, 2021.
“Agency 100 2021: Healthcare Success.” Healthcare Success appeared in MM&M — Medical Marketing & Media — as one of the top 100 agencies in the pharma, healthcare & wellness industry for 2021. June 15, 2021.
“Digital Success in Health Care ” Healthcare Success appeared in Darwin Research Group’s podcast. Stewart analyzes the ongoing changes in the health care industry from a business perspective as we all adapt to a Covid-19 lifestyle. September 18, 2020.
“RDHs, Who Are You?” Healthcare Success appeared in Dentistry IQ. Stewart Gandolf, CEO, was interviewed on the subject of branding and advertising. October 16, 2019.
“Healthcare Success | 2019.” Healthcare Success appeared in MM&M — Medical Marketing & Media — as one of the top 100 agencies in the pharma, healthcare & wellness industry for 2019. April 12, 2019.
“What Highly Successful Dental Implant Dentists Do to Stay On Top.” Stewart Gandolf published this article for the American Academy of Implant Dentistry’s Business Bine. October 2018.
“Healthcare Success | 2018.” Healthcare Success appeared in MM&M — Medical Marketing & Media — as one of the top 100 agencies in the pharma, healthcare & wellness industry for 2018. July 1, 2018.
“Does Marketing Work? Yes, and We Have the Data to Prove It!” Stewart Gandolf and Peter Do led this webinar for ICAHN’s hospital CEO membership. April 27, 2018.
“Want More Referrals? Here’s How” Medscape. Stewart Gandolf, MBA was interviewed for this article. December of 2017.
“Marketing Communications: How to Stay Relevant as a Marketer—and a Health Care Organization—in This Mobile Age” Strategic Health Care Marketing. Stewart Gandolf, MBA was interviewed for this article. March of 2017.
“WebMD’s Cold and Flu Map Is an Effective Marketing Tool—So Why Does It Make Some People Queasy?” Adweek. Stewart Gandolf, MBA and Raheim Bundle were interviewed for this article. March of 2017.
“Outdoor Advertising,” MWI Messenger. Stewart Gandolf, MBA, was interviewed for this article, which appeared in July of 2016.
Stewart Gandolf, MBA, was a featured interviewee for a story on increased marketing by hospitals. WOSU Radio 89.7 FM, Columbus, OH, on November 17, 2014.
AAID Business Bite. Marketing content from the Healthcare Success blog is regularly featured on this AAID monthly electronic newsletter.
“The What, Why and How of Healthcare Landing Pages that Actually Work,” Guest Communications Corporation, May of 2013.
“The Curious Case of Unwanted Email,” Chicago Medical Society’s magazine, March of 2013.
“Ads Proliferate across St. Louis as Hospitals Push Services and Name Recognition,” St. Louis Post-Dispatch, November 19, 2012. Lonnie Hirsch (expert resource).
CRM white paper for Krames Staywell. Stewart Gandolf, MBA (expert resource). October of 2012.
“The Surprising Secret Behind Doctor Referrals,” Wall Street Journal’s Smart Money Magazine, April 13, 2012. Stewart Gandolf, MBA (expert resource).
“Former Drug Reps Eyed to Pitch Physicians on Referrals,” American Medical News and amednews.com, January 16, 2012. Stewart Gandolf, MBA (expert resource).
“The Disturbing Reason Why Patients Disappear…and Its Impact to Your Bottom Line,” PhysBiz Tech, March 24, 2012.
“Phoenix Healthcare Practices Need to Efficiently Invest in Marketing to Survive, “ Examiner.com, March 10, 2012. Healthcare Success’ seminar, “Advanced Healthcare Marketing Strategies,” was the subject of this article written by Denise Meredith.
“9 Strategies to Enhance Patient Experience, Outcomes and Your Reputation,” PhysBiz Tech, February of 2012. Written by Stewart Gandolf, MBA, and Lonnie Hirsch.
“Nine Essentials for Improving Patient Retention,” Medical Practice Digest, December of 2011.
“Coping With Change,” Houston Medical Times, November of 2011. By Lonnie Hirsch and Stewart Gandolf, MBA.
Marketing a Center of Excellence by Lonnie Hirsch and Stewart Gandolf, MBA Healthcare Success was pleased to contribute to SurgiStrategies cover story about one of our successful clients, Magna Health Systems, one of Chicago’s leading outpatient surgical centers. SurgiStrategies, September 2011
“Don’t Shoot Holes in Your Physician Liaison’s Marketing Efforts,” ImagingBiz, June 9, 2011. By Lonnie Hirsch.
“Seven Key Reasons to Harness Video Power Now, Ahead of Your Imaging Competition,” ImagingBiz, April 5, 2011. By Lonnie Hirsch.
“Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity,” brandBUZZ.
“Advertising Your Practice: Where NOT to Waste Money,” WebMD’s Medscape, September 1, 2010. Lonnie Hirsch (expert resource).
“What Should Your In-House Marketing Person Be Doing?,” Cardiovascular Business, August 2010. By Stewart Gandolf, MBA and Lonnie Hirsch.
“Creating an Effective ASC Marketing Plan for Growth & Success,” Surgistrategies, August 2010. By Stewart Gandolf, MBA, and Lonnie Hirsch.
“How to Profit from Linked-In: Social Media in Healthcare Marketing,” Marketing Healthcare Today, March of 2009. By Stewart Gandolf, MBA.
“Blogging for Profit: Successful Healthcare Marketing Strategies,” Mequoda Daily, January 28, 2010. Stewart Gandolf, MBA (expert resource).
“Reach More Patients with External Advertising,” Ideas in Practice newsletter, published by CareCredit, fall of 2009. Stewart Gandolf, MBA (expert resource).
“Marketing Strategy Ensures Continued Growth Despite Rough Economy,” The Aesthetic Guide, September/October of 2009. By Stewart Gandolf, MBA.
“What Resonates Now,” HealthLeaders Magazine, August of 2009. Stewart Gandolf, MBA (expert resource).
“Medical Yellow Pages: Playing to Win, and Here are Some Rules,” Marketing Healthcare Today, March/April of 2009.
“Do Online Ratings Matter?,” Physicians Practice, April of 2009. Stewart Gandolf (expert resource).
Healthcare Marketing Secrets When the Economic News is Soft,” Marketing Healthcare Today, January of 2009.
How to Drive New Patients to your Website Tomorrow,” M.D. News, November of 2008. By Stewart Gandolf and Lonnie Hirsch.
“How to Re-Attract Former Patients,” Medical Economics, May 7, 2008. Stewart Gandolf, MBA (expert resource).
“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead).”Authorized reprint of our Special Report, Oto’sScope, Spring of 2008.
“Use Marketing to Draw in More Patients,” Medical Economics, March 18, 2008. Stewart Gandolf, MBA (expert resource).
“Marketing 101,” Medical Times, June 7, 2007. Stewart Gandolf, MBA (expert resource).
“How to Drive New Patients to Your Website Tomorrow,” M.D. News, November of 2008. By Stewart Gandolf, MBA, and Lonnie Hirsch.
“How to Re-Attract Former Patients,” Medical Economics, May 7, 2008. Stewart Gandolf, MBA (expert resource).
“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead).” Authorized reprint of our Special Report. Oto’sScope, Spring of 2008.
“Use Marketing to Draw in More Patients,” Medical Economics, March 18, 2008. Stewart Gandolf, MBA (expert resource).
“Marketing 101,” Medical Times, June 7, 2007, Stewart Gandolf, MBA (expert resource).
“Medical Economics Partners with Healthcare Success to Distribute Medical Marketing CDs for Physicians,” Medical Economics, November 14, 2006
“Your Patients are Looking for You on the Web. Are You There Yet?,” Optometric Management, August of 2006.
Lonnie Hirsch was on the Editorial Advisory Board for Oakstone Medical Publishing’s new publication, Neurology Practice Management, in 2006.
“5 Profit-Boosting Marketing Strategies Physicians Almost Always Overlook,” Physicians Practice, February 15, 2006.
“Tips to Market Your Practice in the New Year,” Neurology Today, Dec. 18, 2008.
M.D. News, August of 2007.
“Great Quality Stats? Stellar Satisfaction Scores? Tell That to Your Customers,” Today’s Hospitalist, February of 2008. Stewart Gandolf (expert resource).
Stewart Gandolf Interviewed on “Healthy Practice.”
“Helping Physician Customers Grow Their Practices,” HIDA, June of 2008. A curriculum item for a medical products industry sales training program.
“Doctors – Make Marketing Hay While the Sun Shines,” M.D. News, October of 2007. By Stewart Gandolf and Lonnie Hirsch.
Lonnie Hirsch Interviewed on “Healthy Practice.”
“How to Re-Attract Former Patients,” Medical Economics, March 7, 2008. Stewart Gandolf (expert resource).
“How to Improve Patient Satisfaction and Win Patient Referrals,” Doctor of Dentistry, September of 2007.
“Phone Skills Can Make or Break Your Practice,” Doctor of Dentistry, July of 2007.
“Blueprint for Business,” Middle East Dentist, November of 2007.
“Marketing 101,” Middle East Dentist, October of 2007.
“Marketing Expert Answers Strategy Questions,” OrthoNewsline.com, September 25, 2008. Interview of Stewart Gandolf, MBA.