Healthcare Success in the Press
We are happy to contribute to your publication.
Healthcare editors and reporters often ask us to provide expert interviews and/or write articles for their publications.
The following are recent articles that have featured a member of the Healthcare Success team. For all press inquiries, please contact Kyle Hojem at Kyle@healthcaresuccess.com.
“Use Social Media Marketing To Increase Engagement.” Healthcare Success appeared in The Nonprofit Communications Report. Stewart Gandolf, CEO, was an expert contributor to the September 2021 issue.
“The Hawthorne Effect in chiropractic practices and health care” Healthcare Success appeared in Chiropractic Economics. Stewart Gandolf, CEO, wrote an article on The Hawthorne Effect and using the famed study to achieve maximum benefits for your chiropractic office. July 21, 2021.
“Kathy Gaughran on Digital Marketing Strategy.” Healthcare Success appeared in The Scott Becker Private Equity Podcast. Kathy Gaughran, Senior Marketing Strategist, discusses what’s working in digital strategy and more. June 24, 2021.
“Agency 100 2021: Healthcare Success.” Healthcare Success appeared in MM&M — Medical Marketing & Media — as one of the top 100 agencies in the pharma, healthcare & wellness industry for 2021. June 15, 2021.
“How to Capture the Attention of Today’s Even More Time-Constrained HCPs.” Healthcare Success appeared in PM 360 Magazine (print and online). Stewart Gandolf, CEO, wrote an article on capturing the attention of busy HCPs for marketing purposes. Techniques include digital marketing, email marketing, direct mail, and more. May 14, 2021.
“Digital Success in Health Care ” Healthcare Success appeared in Darwin Research Group’s podcast. Stewart analyzes the ongoing changes in the health care industry from a business perspective as we all adapt to a Covid-19 lifestyle. September 18, 2020.
“RDHs, Who Are You?” Healthcare Success appeared in Dentistry IQ. Stewart Gandolf, CEO, was interviewed on the subject of branding and advertising. October 16, 2019.
“Five Reasons Your Practice Is Losing Patients.” Healthcare Success appeared in Memphis Medical News. Stewart Gandolf, CEO, wrote an article on reasons why a medical practice may be losing patients. April 15, 2019.
“Healthcare Success | 2019.” Healthcare Success appeared in MM&M — Medical Marketing & Media — as one of the top 100 agencies in the pharma, healthcare & wellness industry for 2019. April 12, 2019.
“15 Easy Ways To Improve Communication Between Team Members And Clients.” Stewart Gandolf was an expert resource for this article. May 22, 2018.
“Why Norton ‘prompt care’ centers at 8 Walgreens make a ton of sense.” Stewart Gandolf was an expert resource for this article. September 6, 2018.
“Health systems ramp up consumer research to improve care experience.” Stewart Gandolf was interviewed for this article in Modern Healthcare. October 27, 2018.
“What Highly Successful Dental Implant Dentists Do to Stay On Top.” Stewart Gandolf published this article for the American Academy of Implant Dentistry’s Business Bine. October 2018.
“Why Norton ‘prompt care’ centers at 8 Walgreens make a ton of sense.” Stewart Gandolf was interviewed for this article in the Louisville Courier Journal. September 6, 2018.
“Healthcare Success | 2018.” Healthcare Success appeared in MM&M — Medical Marketing & Media — as one of the top 100 agencies in the pharma, healthcare & wellness industry for 2018. July 1, 2018.
“Does Marketing Work? Yes, and We Have the Data to Prove It!” Stewart Gandolf and Peter Do led this webinar for ICAHN’s hospital CEO membership. April 27, 2018.
“How to Market Your Practice.” Stewart Gandolf was an expert resource for this series of articles by NueMD, which began publishing on March 20, 2018.
“A Guide to Marketing Your MFM Business.” Stewart Gandolf wrote this chapter for A Contemporary Guide to Practice Management, published 2018.
“Want More Referrals? Here’s How” Medscape. Stewart Gandolf, MBA was interviewed for this article. December of 2017.
“Marketing Communications: How to Stay Relevant as a Marketer—and a Health Care Organization—in This Mobile Age” Strategic Health Care Marketing. Stewart Gandolf, MBA was interviewed for this article. March of 2017.
“WebMD’s Cold and Flu Map Is an Effective Marketing Tool—So Why Does It Make Some People Queasy?” Adweek. Stewart Gandolf, MBA and Raheim Bundle were interviewed for this article. March of 2017.
“Smart marketing helps ASCs attract patients and surgeons.” OR Manager, Inc. Stewart Gandolf, MBA, was an expert contributor to this two-part article series. November and December of 2016.
“Outdoor Advertising,” MWI Messenger. Stewart Gandolf, MBA, was interviewed for this article, which appeared in July of 2016.
“New School Marketing Shifts that Boost Service Line Profitability,” Strategic Healthcare Marketing. Written by Stewart Gandolf, MBA. January 1, 2015.
Stewart Gandolf, MBA, was a featured interviewee for a story on increased marketing by hospitals. WOSU Radio 89.7 FM, Columbus, OH, on November 17, 2014.
“Top 10 Rules of Reputation Management,” Medical Practice Insider. Written by Stewart Gandolf, MBA, June 10, 2014.
“Twitter’s New Collage Feature: A Zillion Volts of Noticeability,” Medical Practice Insider. Written by Stewart Gandolf, MBA, May 14, 2014.
AAID Business Bite. Marketing content from the Healthcare Success blog is regularly featured on this AAID monthly electronic newsletter.
“Internet Strategies Build Pomona Valley Health Centers’ Care Options,” Spectrum (Published by Society for Healthcare Strategy and Market Development/SHSMD), by Lonnie Hirsch and Chris Aldworth, March/April of 2014.
“Why Most Patients Don’t Make Referrals — and How to Fix That,” Medical Practice Insider. Written by Lonnie Hirsch, April of 2014.
“Why Ignoring or Neglecting Social Media Can Put a Doctor’s Professional Reputation at Deep Risk,” Medical Times, June of 2013. Written by Stewart Gandolf, MBA.
“The What, Why and How of Healthcare Landing Pages that Actually Work,” Guest Communications Corporation, May of 2013.
“The Curious Case of Unwanted Email,” Chicago Medical Society’s magazine, March of 2013.
“Ads Proliferate across St. Louis as Hospitals Push Services and Name Recognition,” St. Louis Post-Dispatch, November 19, 2012. Lonnie Hirsch (expert resource).
CRM white paper for Krames Staywell. Stewart Gandolf, MBA (expert resource). October of 2012.
“The Surprising Secret Behind Doctor Referrals,” Wall Street Journal’s Smart Money Magazine, April 13, 2012. Stewart Gandolf, MBA (expert resource).
“Former Drug Reps Eyed to Pitch Physicians on Referrals,” American Medical News and amednews.com, January 16, 2012. Stewart Gandolf, MBA (expert resource).
“The Disturbing Reason Why Patients Disappear…and Its Impact to Your Bottom Line,” PhysBiz Tech, March 24, 2012.
“Phoenix Healthcare Practices Need to Efficiently Invest in Marketing to Survive, “ Examiner.com, March 10, 2012. Healthcare Success’ seminar, “Advanced Healthcare Marketing Strategies,” was the subject of this article written by Denise Meredith.
“9 Strategies to Enhance Patient Experience, Outcomes and Your Reputation,” PhysBiz Tech, February of 2012. Written by Stewart Gandolf, MBA, and Lonnie Hirsch.
“Nine Essentials for Improving Patient Retention,” Medical Practice Digest, December of 2011.
“The “Ah-Ha” Moment: The Six — and Only Six —Ways to Market an Orthopaedic Practice” AAOE Newsletter, November of 2011. . By Stewart Gandolf, MBA, and Lonnie Hirsch.
“Coping With Change,” Houston Medical Times, November of 2011. By Lonnie Hirsch and Stewart Gandolf, MBA.
Marketing a Center of Excellence by Lonnie Hirsch and Stewart Gandolf, MBA Healthcare Success was pleased to contribute to SurgiStrategies cover story about one of our successful clients, Magna Health Systems, one of Chicago’s leading outpatient surgical centers. SurgiStrategies, September 2011
Rejuvenate Your Practice, Cataract & Refractive Surgery, June of 2011. Stewart Gandolf, MBA (expert resource).
“Don’t Shoot Holes in Your Physician Liaison’s Marketing Efforts,” ImagingBiz, June 9, 2011. By Lonnie Hirsch.
“Seven Key Reasons to Harness Video Power Now, Ahead of Your Imaging Competition,” ImagingBiz, April 5, 2011. By Lonnie Hirsch.
“Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity,” brandBUZZ.
“Marketing Your Practice,” Radiology Today, October of 2010. Steve Smith (expert resource).
“5 Best-Practice Concepts to Improve Marketing to Physicians,” Becker’s Hopsital Review, October 12, 2010. By Lonnie Hirsch and Stewart Gandolf, MBA.
MedSpa Marketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm,” The Aesthetic Guide, November/December of 2010. By Stewart Gandolf, MBA.
“Advertising Your Practice: Where NOT to Waste Money,” WebMD’s Medscape, September 1, 2010. Lonnie Hirsch (expert resource).
“Should Doctors Worry When Patients Rate Them Online?,” ACP Internist. Stewart Gandolf, MBA (expert resource).
“Ethical Dental Marketing that Works,” Dental Economics.
“What Should Your In-House Marketing Person Be Doing?,” Cardiovascular Business, August 2010. By Stewart Gandolf, MBA and Lonnie Hirsch.
“Creating an Effective ASC Marketing Plan for Growth & Success,” Surgistrategies, August 2010. By Stewart Gandolf, MBA, and Lonnie Hirsch.
“Mayo Clinic Interview Reveals Secrets to Social Media Success.” from Stewart Gandolf’s blog post, Society for Healthcare Strategy & Market Development (a division of the American Hospital Association) e-Connect.
“How to Profit from Linked-In: Social Media in Healthcare Marketing,” Marketing Healthcare Today, March of 2009. By Stewart Gandolf, MBA.
“The Mayo Clinic: A Social Media Powerhouse,” from Stewart Gandolf’s blog post, Ragan’s HealthCare Marketing & Communications News
“Twitter and Social Media: Pointless Babble or Pot of Gold?,” Marketing Experiments. Stewart Gandolf, MBA (expert resource).
“Blogging for Profit: Successful Healthcare Marketing Strategies,” Mequoda Daily, January 28, 2010. Stewart Gandolf, MBA (expert resource).
“Reach More Patients with External Advertising,” Ideas in Practice newsletter, published by CareCredit, fall of 2009. Stewart Gandolf, MBA (expert resource).
“Marketing Strategy Ensures Continued Growth Despite Rough Economy,” The Aesthetic Guide, September/October of 2009. By Stewart Gandolf, MBA.
“What Resonates Now,” HealthLeaders Magazine, August of 2009. Stewart Gandolf, MBA (expert resource).
“Medical Yellow Pages: Playing to Win, and Here are Some Rules,” Marketing Healthcare Today, March/April of 2009.
“Do Online Ratings Matter?,” Physicians Practice, April of 2009. Stewart Gandolf (expert resource).
Healthcare Marketing Secrets When the Economic News is Soft,” Marketing Healthcare Today, January of 2009.
How to Drive New Patients to your Website Tomorrow,” M.D. News, November of 2008. By Stewart Gandolf and Lonnie Hirsch.
“How to Re-Attract Former Patients,” Medical Economics, May 7, 2008. Stewart Gandolf, MBA (expert resource).
“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead).”Authorized reprint of our Special Report, Oto’sScope, Spring of 2008.
“Use Marketing to Draw in More Patients,” Medical Economics, March 18, 2008. Stewart Gandolf, MBA (expert resource).
“Marketing the Right Way,” Physicians Practice, May of 2007.
“Marketing 101,” Medical Times, June 7, 2007. Stewart Gandolf, MBA (expert resource).
“How to Drive New Patients to Your Website Tomorrow,” M.D. News, November of 2008. By Stewart Gandolf, MBA, and Lonnie Hirsch.
“How to Re-Attract Former Patients,” Medical Economics, May 7, 2008. Stewart Gandolf, MBA (expert resource).
“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead).” Authorized reprint of our Special Report. Oto’sScope, Spring of 2008.
“Use Marketing to Draw in More Patients,” Medical Economics, March 18, 2008. Stewart Gandolf, MBA (expert resource).
“Marketing the Right Way,” Physicians Practice, May of 2007.
“Marketing 101,” Medical Times, June 7, 2007, Stewart Gandolf, MBA (expert resource).
“Medical Economics Partners with Healthcare Success to Distribute Medical Marketing CDs for Physicians,” Medical Economics, November 14, 2006
“Your Patients are Looking for You on the Web. Are You There Yet?,” Optometric Management, August of 2006.
Lonnie Hirsch was on the Editorial Advisory Board for Oakstone Medical Publishing’s new publication, Neurology Practice Management, in 2006.
“5 Profit-Boosting Marketing Strategies Physicians Almost Always Overlook,” Physicians Practice, February 15, 2006.
“Tips to Market Your Practice in the New Year,” Neurology Today, Dec. 18, 2008.
M.D. News, August of 2007.
“Great Quality Stats? Stellar Satisfaction Scores? Tell That to Your Customers,” Today’s Hospitalist, February of 2008. Stewart Gandolf (expert resource).
Stewart Gandolf Interviewed on “Healthy Practice.”
“Helping Physician Customers Grow Their Practices,” HIDA, June of 2008. A curriculum item for a medical products industry sales training program.
“Doctors – Make Marketing Hay While the Sun Shines,” M.D. News, October of 2007. By Stewart Gandolf and Lonnie Hirsch.
Lonnie Hirsch Interviewed on “Healthy Practice.”
“How to Re-Attract Former Patients,” Medical Economics, March 7, 2008. Stewart Gandolf (expert resource).
“How to Improve Patient Satisfaction and Win Patient Referrals,” Doctor of Dentistry, September of 2007.
“Phone Skills Can Make or Break Your Practice,” Doctor of Dentistry, July of 2007.
“Blueprint for Business,” Middle East Dentist, November of 2007.
“Marketing 101,” Middle East Dentist, October of 2007.
“Marketing Expert Answers Strategy Questions,” OrthoNewsline.com, September 25, 2008. Interview of Stewart Gandolf, MBA.
Press Releases
12-11-18 – Healthcare Marketing Thought Leaders Tager and Gandolf Release Cash-Pay Healthcare book
11-02-13 – Healthcare Success Names Stewart Gandolf CEO
12-01-10 – Healthcare Success Expands Its 2011 Medical Marketing Seminar Schedule
09-08-10 – Medical Marketing Blog Features Real-World Insights, Ideas and Case Examples
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