Ranked in the Top 3% Worldwide
Healthcare PPC Services That Drive Patient Volume and ROI
Every click counts in healthcare.
Cookie-cutter pay-per-click (PPC) campaigns won’t move the needle, and wasted ad spend isn’t an option. In today's competitive healthcare marketplace, inefficient campaigns can deplete critical marketing budgets while failing to deliver the patient acquisition results your organization requires.
At Healthcare Success, we build, monitor, and optimize high-performance PPC campaigns for hospitals, health systems, and healthcare brands that demand fast, measurable results.
We bring deep healthcare expertise, technical precision, and an obsession with data-driven performance to every campaign.
Our clients have achieved—
Healthcare Paid Search Built for Performance
A Google Premier Partner—Top 3% Worldwide
Healthcare Success is among Google’s top 3% Premier Partners, hand-selected for consistently delivering high-performance results.
We bring specialized expertise in complex healthcare advertising environments, including multilocation practices, hospitals, and PE-backed organizations.
Proven Strategies for Multilocation and PE-Backed Growth
Whether you’re starting fresh or need to rescue underperforming campaigns, we’ll create a roadmap that turns search traffic into results.
We combine proven hands-on healthcare PPC advertising services with effective artificial intelligence (AI) tactics to create high-converting PPC ad campaigns that align with your business goals and budget.
PPC That Aligns With Your Healthcare Business Goals
Whether it’s filling a high-value service line, scaling into new markets, or driving more online appointment bookings, our campaigns are built to convert.
Why Paid Search Works in Healthcare
Capture High-Intent Patients at the Right Moment
We target frequently asked questions and condition-specific concerns to put your organization front and center, capturing patients when they’re actively seeking care.
Complement Your Integrated Marketing Strategy
Paid search advertising is a critical part of your full-funnel marketing strategy. When paired with digital marketing services like brand-building campaigns, SEO, or content strategies, medical PPC can help you reach a wider audience and accelerate conversions, capturing market share at every stage of the patient journey.
Built for Speed, Scale, and ROI
Our PPC program leverages the latest technologies to ensure they launch quickly, adapt in real-time, and scale as needed to help you move from strategy to measurable ROI.
What’s Included in Our Healthcare PPC Advertising Services
Our Process: Strategic, Scalable, Repeatable
Step 1: Audit – Campaign Structure, Targeting, Landing Pages
Everything starts with our comprehensive digital audit. We’ll review your account basics, active campaigns and campaign types, location and device targeting, ad groups, ad formats, keywords, competition, and previous ad performance.
Next, we’ll quickly identify what’s working, what can be improved, and what needs to be changed right away. We’ll also review your custom landing pages to ensure the messaging and keywords are consistent with your Google ads for healthcare. Our comprehensive audits cover all the main advertising networks and platforms you’re currently using, such as:
- Google and Microsoft Ads (paid search)
- Google Display & Video 360
- YouTube
Step 2: Optimize – Refine Keywords, Creative, Bids, Landing Page Experience
We’re passionate about providing expert healthcare PPC services and keeping up with the best practices so we can out-compete everyone else. Our medical paid search experts will recommend relevant, targeted changes that align with your PPC goals to optimize your conversion rate and PPC investment.
We’ll analyze and improve your ad campaigns based on your unique business goals at the campaign and ad group level using the following tactics:
- Keyword research
- Target audience research
- Geo-targeting
- A/B and multivariate testing
(ad copy, landing page copy, CTAs) - Testing bidding strategies
- Identify and increase budget for top performing keywords, ad groups and campaigns
- Identify and increase budget for top performing keyword campaigns
Next, we’ll implement our recommended changes to deliver strong, relevant, hyper-organized campaigns (e.g., ad groups, keywords, ads, naming conventions, etc.) that:
- Maximize your spend
- Remove wasteful clicks
- Identify where your traffic is going
- Improve your quality score
- Increase your click-through-rate (CTR)
- Boost your conversion rate
- Improve your ad relevance
Step 3: Test & Learn – Ad Variants, A/B Testing, Quality Score Boost
Finally, we continually test, optimize, and learn from the campaign to refine our approach and improve your overall performance.
We’ll start with variations of your ad copy using responsive search ads. Responsive ads typically have a 5-15% higher click-through rate than standard search ads because they employ manual and machine-learning tactics to identify which combinations are the most effective for your business.
Here are some of the testing parameters we’ll use to improve your overall quality score and determine if and when you need to pivot:
- Optimal day and time
- Geographic location
- Ad extensions
- Device preference
- Landing page experience
(desktop and mobile) - Site speed
- Target audience
- Keywords and negative keywords
- Click through rate
- Ad copy
Step 4: Automate & Scale – AI Tools, Smart Bidding, Budget Reallocation
Our paid search experts will continually monitor, audit, and optimize campaigns, using AI tools to further boost ROI. And with our always-on reporting dashboards, you’ll have the insights you need to make informed decisions fast.
Once your campaigns are performing, we’ll continue leveraging automation and machine learning tools to further boost ROI, increase conversions, and identify which combination of ads and landing pages is performing the best.
How We Maximize Paid Search ROI
Our in-house paid search experts bring more than a decade of specialized healthcare marketing experience, combining hands-on strategy with AI-powered tools to drive smarter decisions and faster results from day one.
We deliver the scalable campaigns, continual optimization, and actionable insights you need to maximize your spend, reach your strategic goals, and outperform your competitors.
Reduce Wasteful Clicks with Targeted Messaging
We’ll deliver clear, concise messaging and highly targeted campaign parameters to reach decision-making audiences primed to convert.
Improve Quality Score and Lower CPCs
We align ad copy, landing pages, and keyword strategy to improve your Quality Score while leveraging AI to make real-time bid adjustments and targeting refinements to help you:
- Rank higher
- Pay less per click
- Drive more efficient outcomes
Boost Conversion Rates with Data-Driven Ad Creative
Our creative is guided by performance data. Not guesswork.
We leverage real-world conversion metrics and audience insights to develop highly effective messaging, avoiding the pitfalls of assumption-based marketing that plagues many healthcare campaigns.
We continuously test headlines, descriptions, calls to action, display URLs, and visuals to optimize engagement and conversions.
What Makes Our PPC Team Different
15+ Years of Experience in Healthcare Digital Marketing
With over 15 years of experience exclusively in healthcare marketing services, our team leverages proven strategies that speak directly to the needs of healthcare organizations.
We understand the complexities of healthcare regulations, patient acquisition, and service line marketing.
Trusted by Hospitals, SaaS, Pharma, Device, & Multilocation Providers
Our healthcare PPC company has earned the trust of hospitals, SaaS companies, pharma, medical device manufacturers, and multilocation healthcare providers. Our PPC campaigns scale across organizations and medical specialties, driving measurable growth and optimizing ROI for our partners.
Transparent Reporting and Real-Time Results
We prioritize complete visibility into your campaign performance with comprehensive, accessible analytics that demonstrate the full impact of your investment. That’s why we provide 24/7 reporting dashboards with real-time insights into every aspect of your campaign, from cost per conversion to impressions to clicks and more.
But we don’t just send you reports. We go beyond basic metrics reporting by providing strategic analysis and actionable recommendations that help you transform raw data into revenue-generating decisions.
Let’s Build a Paid Search Strategy That Performs
Schedule a Free Consultation With Our Healthcare PPC Experts
Are you ready for a PPC strategy that’s tailored to your healthcare organization’s needs? Connect with our healthcare PPC agency today.
