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How to Optimize Your Website for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content […]

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Healthcare Industry Competitive Analysis

If you want to dominate organic, paid, and local search results, you've got to study your business from several angles.   Building a deep understanding of your competitors' strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies.  However, understanding which marketing tactics you […]

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Local Search Marketing for Healthcare + Mistakes to Avoid

Is your hospital or medical practice website optimized for local searches? If not, you're missing out on a high-intent audience ready to convert.  Why? Because healthcare consumers can’t find your business online if it’s not optimized for local SEO.   Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the […]

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What is Google Business Profile & How to Use it to Get More Healthcare Consumers

If you don’t have a local SEO strategy for your hospital or practice, you’re missing out on a large, high-intent audience. The Google business page – Google Business Profile – is one of the best—free—ways to improve your local SEO ranking and attract new consumers.  Google receives more than 2 billion visits every day, making […]

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