Surround Sound Multichannel Digital Marketing
Today, connecting with your audiences beyond the sales rep is vital to execute measurable multichannel campaigns that provide the “surround sound” of your brand story. We ensure your program leverages the channels and messages that drive maximum customer engagement. Depending upon your situation, digital media targeting HCPs could include (but are not limited to) email, paid search, organic and paid social, SEO, programmatic display advertising, digital radio, retargeting, and CTV/OTT.
Professional Relationship Marketing Programs
Our turnkey approach to PRM can complement your sales team’s efforts to build stronger relationships with your target healthcare providers. We can orchestrate relevant B2B tactics to create a series of ongoing, positive contacts, including data enhancement, marketing automation, email, user behavior analysis, premium content, lead scoring, and analytics. We’ll craft content that demonstrates your commitment, adds value to practices, and enhances patient care, all while keeping your brand at the center of the dialogue.
We create multi-dimensional patient profiles to assist patients in self-identifying and drive appropriate patient selection among HCPS. We compile clinical, demographic, psychosocial, and behavioral aspects together in a unique patient profile-builder with an intimate understanding of your patients.
Better communication between provider and patient is critical to health choices and outcomes. We believe in the importance of shared decision-making. Our tools deliver more informed conversations by providing cues, context, and feedback mechanisms.
Clinical trial recruitment
With the growing investment in research & development, recruiting patients for clinical trials is highly competitive and challenging. Our pharmaceutical marketing agency can help your clinical trial stay on track and drive eligible patients to your study through demonstrated patient acquisition programs.
Patient ambassador programs
The power of positive patient advocacy cannot be diminished. Today’s informed healthcare consumer seeks to learn from others’ journeys when making healthcare decisions. We identify positive influencers and socialize patient success stories on behalf of your brand, building a connected community of patient ambassadors.
Increasingly, we’ve seen patients and healthcare providers turn to online platforms to inform healthcare choices. We can help you build your corporate and brand presence on these platforms in a credible and compliant way. Our online marketing campaigns can promote your customer service offering, execute smart paid targeting strategies, reach influencers, drive traffic to your website, grow online forum participation, or disseminate educational content.
You’ve invested in and built a beautiful corporate/brand website and probably unbranded sites. How do you ensure your patients and HCPs can find you and keep coming back for relevant, credible, and refreshed content? Our leading-edge pharmaceutical SEO techniques will elevate your ranking on search engines and keep you there.
Patient experience / patient-centric care
For over two decades, we’ve helped some of healthcare’s most renowned patient experience (PX) leaders “get the word out” about patient-centric care. We can bring our connections and pharma marketing expertise to help you build your brand’s reputation in this vital and growing area of patient-focused healthcare.