Category: Branding

Vein Practice Marketing Strategies to Implement Now

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

Read More

COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? To answer this important question for healthcare marketers, […]

Read More

How to Build a Healthcare Brand for Millennials (and why you must)

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

Read More

Don’t Let Your Copywriting Cost You

If you were in pain, would you want to see a surgeon? Or would you rather see a board-certified surgeon specializing in a minimally invasive procedure that gets you back to doing what you love? Words matter, and quality copy helps patients to see their experience in your office will be unlike anything they could […]

Read More

Where’s Your Brand Connection and Loyalty After the Buyout?

The healthcare delivery industry changes daily. Given the many moving parts, creating and maintaining a brand connection today—for solutions the public may need someday—is a serious challenge. Consider how these variables are at work: On one hand, the quiet-and-compliant patients of the past have morphed into empowered consumers. They are better informed bring expectations of high value, […]

Read More

Hospital Branding and Name Changes: How Data Reveals Expectations [Podcast]

[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. A prospective name change, branding or rebranding, will dramatically impact every aspect of a hospital system…image, operation and culture. Here’s how research can provide […]

Read More

How Creative Advertising Images Turn Heads and Bend Minds

We’ve been looking for a good springboard opportunity to present the creative advertising images that are included with this post. It’s difficult to characterize all the ways how-and-why reasons that good visuals turn your head, tell a story and/or bend your mind. And frankly, that’s an important secret sauce ingredient. There aren’t many ad messages […]

Read More

Creating Powerful and Engaging Video Testimonials

[Part of a continuing series] Consider how these important marketing touchpoints intersect: Video content now accounts for well over half of the traffic online Well over half of health and healthcare searches begin with an Internet search Positive reviews and testimonials strongly influence purchase decisions So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. […]

Read More

Continue

Your proposal will include:


Competitor Intel Icon
Competitor Intel
Recommendations Icon
Recommendations
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions