Learn how to craft an effective communication strategy for COVID-19 vaccines for patients in healthcare practices and medical organizations.
I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]
Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6. By March 9, […]
One of the things I love most about my job is the opportunity to meet with some really great people doing amazing work in healthcare. Recently, I spoke with Johnny Smith, Senior Director of Marketing and Communications at Ascension Health, the nation’s largest non-profit health system. I reached out to him after hearing about his […]
Communications professionals know the name Ivy Lee, considered the father of modern public relations. Few people appreciate that he also invented—and wrote—the first press release. That was a hundred years ago (1906). It traveled by regular mail and the common name “press release” probably came later. Many things about this time-honored publicity channel are still […]
What do you do when the news media suddenly knocks on your door regarding a hot news item? What if one or more members of the press wants a media interview? Without much notice they’re seeking your expert medical opinion or professional point of view. It’s useful for the media to know that you’re available. And […]
Compared to other forms of marketing, community marketing doesn’t get a lot of attention or even respect. In fact, truth be told, I’m a digital marketer at heart, and until a few weeks ago I really didn’t appreciate its power either. My “awakening” came when I recently had the opportunity to sit in on a […]
It’s likely that your health system, hospital or practice will soon be the victim of a cyber crime. Your medical public relations disaster is not “if,” but “when.” The actual victims include patients and the loss of personal data. Compromised health record information is a medical public relations emergency waiting to happen. Your brand and marketing […]
Geisinger Health System (GHS) made the news a year ago with a ground breaking commitment to patient experience. GHS was the first hospital group to offer money-back refunds on their care…and with no questions asked. The retail world provides patient experience lessons. The program is for “patients whose experiences and expectations were not met with kindness and compassion.” […]
Hospitals, as well as some medical practices, can use public service announcements (PSAs) to communicate “messages in the public interest.” The good new and the bad news about creating a public service announcement is that it’s free. Well…that is to say, it’s nearly free. There’s no charge for any broadcast time or print ad space, which can […]
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– Jonathan Calure, MD