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Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023.  If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]

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Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Google Trends is a powerful but underutilized tool that helps healthcare marketers Conduct search engine optimization (SEO) research, Identify current trends, Find out what people are interested in, And build better, more relevant campaigns. It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across […]

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Healthcare Industry Competitive Analysis

If you want to dominate organic, paid, and local search results, you've got to study your business from several angles.   Building a deep understanding of your competitors' strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies.  However, understanding which marketing tactics you […]

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