Brand Loyalty: Why it Matters for Your Healthcare Practice

The inspiration for this article came from my favorite grocery store, Publix. I was raised in the southeast, and developed a strong attachment for the chain. If you haven’t visited a Publix before, it’s hard to image what makes this grocery store different from others. Every time I walk in, I feel a sense of […]

A marketing website doesn’t have an end-date or use-by date. Instead, the effectiveness quietly fades away. Without an obvious signal, how do you know that it’s time for a new design? Here’s a healthcare website checklist of the things that top ranked sites have in common. Healthcare Website Checklist: Characteristics Most of all, if you miss the mark […]

The annual Google Partner Summit is a pretty big deal in the agency business. Visiting the “Googleplex” headquarters in Mountain View is an experience. Plus, this is one of several continuing education sessions that Healthcare Success attends throughout the year. Moreover, attending a Summit session is an educational pathway for a healthcare advertising agency to improve […]

[Series installment.] Hospital marketing professionals tend to think about content delivery as information sharing. That’s good, but to be effective, the process goes deeper. The most useful creative secret in hospital marketing however, is the ability to tap emotional storytelling. Author and marketing professor Jonah Berger frames the idea this way: “People don’t think in terms of information,” he […]

Can you tell me—exactly—how much you are really spending on marketing? It seems like many medical groups and healthcare institutions are not aware that their budgets are out of control. Often, it takes an independent marketing audit and plan to expose the problem. First of all, these healthcare providers simply do not know how much they are […]

The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]

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Doctors aren’t the only people concerned about their online reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care delivery in America is more intimate than an Amazon shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential […]

A Guest Post by Dr. Paul Rosen about hasslenomics and patient satisfaction, and improving patient care. One day when I was out of town, our refrigerator started making a loud humming noise. It sounded like the motor was about to break. My wife called our regular appliance company for help. We wanted them to send someone right away–to […]

Facebook’s organic reach is becoming obsolete at an alarming pace. Over the last few years, and even the last few months, we’ve noticed a striking loss in Facebook’s organic reach for our own clients.

Brand Loyalty: Why it Matters for Your Healthcare Practice

Healthcare Website Checklist: Characteristics of Top Ranked Sites

Healthcare Advertising Agency Advice: Use Google’s Principles of Innovation

Marketing Audit and Plan: Avoiding Death by a Thousand Cuts

How to Choose Your Healthcare Marketing Agency Partner

Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Hasslenomics and Patient Satisfaction: Mapping the Path to Better Care

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