Sleep Medicine Marketing Finds an Ally in the Spa Industry; Promoting Sleep Health Education
Day spas seem to be evolving. Once a pure “pampering palace,” some locations are increasingly embracing holistic wellness themes, including sleep health issues. It’s a growing opportunity for sleep medicine marketing—both physician practices and hospital programs—to get involved and reach a wellness-minded target audience.
Educational and therapeutic programs appear to vary at individual spa locations, from simply relaxation options to in-depth educational courses offering spa services, natural treatment options, and presentations by local sleep medicine and sleep center authorities (provided by nearby community hospital or physician group specialty practice.)
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