Quick-Sell Problem Could Work for Healthcare Marketing & Advertising Too

By Stewart Gandolf
Chief Executive Officer

Stick figure from the shoulders up with a smaller same stick figure behind it

Love simplicity of message

Here’s a flash of marketing inspiration we spotted in traffic.

We love the simplicity of the message on this truck. It’s an ultra-short-and-sweet advertising approach that could be applied to many healthcare arenas, even if you don’t have a work truck in the medical practice marketing department motor pool. Some examples: Bunions? Hernia? Hemorrhoids? Knee pain?

The core concept is the two-word statement of a problem. (The phone number provides the call-to-action solution.) Concise marketing messaging could work for healthcare ads, outdoor advertising, and/or posters which quickly address a need.

In three words or less: Sell the problem. Provide the solution. Green Light.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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