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Quick-Sell Problem Could Work for Healthcare Marketing & Advertising Too

By Stewart Gandolf, Chief Executive Officer
Stick figure from the shoulders up with a smaller same stick figure behind it

Love simplicity of message

Here’s a flash of marketing inspiration we spotted in traffic.

We love the simplicity of the message on this truck. It’s an ultra-short-and-sweet advertising approach that could be applied to many healthcare arenas, even if you don’t have a work truck in the medical practice marketing department motor pool. Some examples: Bunions? Hernia? Hemorrhoids? Knee pain?

The core concept is the two-word statement of a problem. (The phone number provides the call-to-action solution.) Concise marketing messaging could work for healthcare ads, outdoor advertising, and/or posters which quickly address a need.

In three words or less: Sell the problem. Provide the solution. Green Light.

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