By Stewart Gandolf
Chief Executive Officer
Here’s a flash of marketing inspiration we spotted in traffic.
We love the simplicity of the message on this truck. It’s an ultra-short-and-sweet advertising approach that could be applied to many healthcare arenas, even if you don’t have a work truck in the medical practice marketing department motor pool. Some examples: Bunions? Hernia? Hemorrhoids? Knee pain?
The core concept is the two-word statement of a problem. (The phone number provides the call-to-action solution.) Concise marketing messaging could work for healthcare ads, outdoor advertising, and/or posters which quickly address a need.
In three words or less: Sell the problem. Provide the solution. Green Light.