The Music of Dental Marketing

The “rock star” approach to dental marketing?

Could be. They definitely sound good to us. (Really good!) Open Wide is a rock and roll band of six practicing dentists — and one school teacher who flosses her teeth daily. Open Wide Band groupshot

This isn’t a conventional dental marketing and advertising strategy, but we know a lot of musically talented dentists and other professionals, so there could be a “have-fun-with-marketing” take-away here for you.

The Open Wide band members – all from Southern California – include two orthodontists and four general dentists. They’ve been performing classic rock & roll (50’s through the 90’s) music since 1997, delivering a lot of entertainment and picking up some new patients in the process.

Band members are Drs. John DiGiovanni, Jim Meeks, Gene Campana, Ray Mangigian, Eric Prouty, Dave Corradi, Bernie Jaroslow, and (teacher/floss-user) Margi Westling. Their calendar of appearances looks busy to us, and there’s more about them on the Open Wide site.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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