The Music of Dental Marketing

By Stewart Gandolf
Chief Executive Officer

The “rock star” approach to dental marketing?

Could be. They definitely sound good to us. (Really good!) Open Wide is a rock and roll band of six practicing dentists — and one school teacher who flosses her teeth daily.Open Wide Band groupshot

This isn’t a conventional dental marketing and advertising strategy, but we know a lot of musically talented dentists and other professionals, so there could be a “have-fun-with-marketing” take-away here for you.

The Open Wide band members – all from Southern California – include two orthodontists and four general dentists. They’ve been performing classic rock & roll (50’s through the 90’s) music since 1997, delivering a lot of entertainment and picking up some new patients in the process.

Band members are Drs. John DiGiovanni, Jim Meeks, Gene Campana, Ray Mangigian, Eric Prouty, Dave Corradi, Bernie Jaroslow, and (teacher/floss-user) Margi Westling. Their calendar of appearances looks busy to us, and there’s more about them on the Open Wide site.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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– Jonathan Calure, MD

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