Heads-up for Healthcare Marketing & Advertising: Bing Now Powers Yahoo! Search

The “Microhoo” Challenger to Google in Online Search and Internet Advertising

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Heads-up for Healthcare Marketing & Advertising: Bing Now Powers Yahoo! Search

If the Yahoo! and Microsoft Search Alliance news has fallen off your radar, here’s an update that’s important to SEO / Search Engine Optimization for healthcare marketing & advertising.

Microsoft’s Bing is now powering organic search results on Yahoo! Search for the English language in the United States and Canada. It also means that it’s time to review and refresh your Search Engine Optimization and Pay-per-Click (PPC) healthcare marketing plan for the highest and best advantage of a huge online audience.

Google is big, but when these other big guys complete the transition, they project that “Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada.”

This is the latest from the 10-year search and advertising deal between Microsoft and Yahoo!, and they’ll be making other runs at Google’s market share. And for healthcare marketing and adverting pros, it’s an excellent opportunity to tune-up your search and PPC strategy.

For more on thisGet traffic to your website and patients to your door; successful SEO for hospitals and healthcare practices.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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