Heads-up for Healthcare Marketing & Advertising: Bing Now Powers Yahoo! Search

By Stewart Gandolf
Chief Executive Officer

The “Microhoo” Challenger to Google in Online Search and Internet Advertising

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Heads-up for Healthcare Marketing & Advertising: Bing Now Powers Yahoo! Search

If the Yahoo! and Microsoft Search Alliance news has fallen off your radar, here’s an update that’s important to SEO / Search Engine Optimization for healthcare marketing & advertising.

Microsoft’s Bing is now powering organic search results on Yahoo! Search for the English language in the United States and Canada. It also means that it’s time to review and refresh your Search Engine Optimization and Pay-per-Click (PPC) healthcare marketing plan for the highest and best advantage of a huge online audience.

Google is big, but when these other big guys complete the transition, they project that “Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada.”

This is the latest from the 10-year search and advertising deal between Microsoft and Yahoo!, and they’ll be making other runs at Google’s market share. And for healthcare marketing and adverting pros, it’s an excellent opportunity to tune-up your search and PPC strategy.

For more on thisGet traffic to your website and patients to your door; successful SEO for hospitals and healthcare practices.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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