By Stewart Gandolf
Chief Executive Officer
Here’s a clever and easy promotional idea for urologists and anyone doing urology marketing and advertising.
One urology practice we know promotes the idea of scheduling a vasectomy on the Friday leading into Super Bowl weekend. The urologist’s marketing idea is: the patient—a guy, of course—has the procedure on Friday. Then, under doctor’s orders, is required to relax and recuperate for the entire weekend of the big game.
Vasectomy procedures are often part of a urology practice marketing mix. And it’s common for procedures to be scheduled exclusively on Friday. (Some offices call it “Vasectomy Friday.”) That’s convenient for the doctor and the staff, but it’s an important plus for the patient. The patient is normally instructed to take it easy on the weekend, and—having followed the doctor’s instructions—they will likely return to work on Monday.
Any big weekend sporting event is a timely tie-in for the urologist’s vasectomy advertising. It’s a promotional link that works for any stay-at-home-and-watch-the-game TV weekend…Super Bowl, college basketball finals, World Cup, golf championship, etc.
This idea gets attention, and shifts the focus from the procedure to a light-hearted anticipation of the take-it-easy recuperation weekend—as a couch potato.