Urology Marketing: Vasectomy Friday, the Couch Potato, and Big Game Weekend

By Stewart Gandolf
Chief Executive Officer

Couple sitting together on couch looking at an album, smilingHere’s a clever and easy promotional idea for urologists and anyone doing urology marketing and advertising.

One urology practice we know promotes the idea of scheduling a vasectomy on the Friday leading into Super Bowl weekend. The urologist’s marketing idea is: the patient—a guy, of course—has the procedure on Friday. Then, under doctor’s orders, is required to relax and recuperate for the entire weekend of the big game.

Vasectomy procedures are often part of a urology practice marketing mix. And it’s common for procedures to be scheduled exclusively on Friday. (Some offices call it “Vasectomy Friday.”)  That’s convenient for the doctor and the staff, but it’s an important plus for the patient. The patient is normally instructed to take it easy on the weekend, and—having followed the doctor’s instructions—they will likely return to work on Monday.

Any big weekend sporting event is a timely tie-in for the urologist’s vasectomy advertising. It’s a promotional link that works for any stay-at-home-and-watch-the-game TV weekend…Super Bowl, college basketball finals, World Cup, golf championship, etc.

This idea gets attention, and shifts the focus from the procedure to a light-hearted anticipation of the take-it-easy recuperation weekend—as a couch potato.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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